Cryptocurrency
FIFA Rivals Brings Iconic Football Brand adidas into Its Universe with Exclusive In-Game Content

[PRESS RELEASE – Los Angeles, California, June 6th, 2025]
adidas is entering the world of FIFA Rivals with a series of digital products, features, and in-game content. The multi-year licensing agreement kicks off with the worldwide launch of FIFA Rivals on June 12th, the new officially licensed, arcade-style mobile football game from FIFA and Mythical Games.
The adidas brand and products will be featured across FIFA Rivals, providing players with access to exclusive digital items, including kits, jerseys, and shoe releases inspired by the brand’s rich football heritage.
“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way,” said John Linden, CEO and co-founder of Mythical Games. “Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences.”
A New Era of Football Gaming
FIFA Rivals offers a bold new take on mobile football—combining FIFA authenticity with lightning-fast, arcade-style gameplay. Players can build their dream team from the world’s biggest clubs and stars, compete in real-time PvP, and trade digital player cards on the Mythical Marketplace. As part of this collaboration, fans and FIFA Rivals players can unlock a range of digital items to outfit their teams in true three-stripe style, including:
● Digital Kit Drops featuring classic and future-forward adidas jersey designs
● Boot Releases tied to real-world player performance and adidas drops
● A limited-edition match ball designed for FIFA Rivals gameplay
● A fully immersive adidas Training Facility, where players can level up player cards and complete challenges
The collaboration also includes limited-time in-game events, challenges, and rewards tied to adidas’ most celebrated football gear and apparel drops, bringing a deeper layer of real-world connection to the digital pitch, and includes cover-athlete rights and cross-promotional campaigns.
FIFA Rivals: The Future of Football, Powered by Mythical
Following a successful beta in key markets, FIFA Rivals is launching globally next week on the App Store and Google Play Store. Built for both core football fans and mobile gamers, FIFA Rivals is a high-octane arcade-style game that allows anyone to jump into the action instantly, build their dream squads, compete in real-time PvP matches, and trade player cards—represented as digital collectibles—on the Mythical Marketplace.
Backed by Mythical’s platform and Marketplace, FIFA Rivals gives players full ownership of their in-game assets with the ability to buy, sell, and trade securely with others around the world.
FIFA Rivals is scheduled to launch globally on iOS and Android on June 12th. For updates and more information, visit fifa.rivals.game and join the community on X (@fifarivals).
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.
For more information, please visit www.adidas-Group.com.
About Mythical Games
Acknowledged by Fast Company’s World Changing Ideas 2021 and recently Forbes’ Best Startup Employers (2024), Mythical Games is a next-generation game company creating world-class games and empowering players to take ownership of their in-game assets through the use of blockchain technology. The team has helped develop major franchises, including Call of Duty, Call of Duty Mobile, World of Warcraft, Diablo, Overwatch, Magic: The Gathering, EA Madden, Harry Potter Hogwarts Mystery, Marvel Strike Force, Modern Warfare 3, and Skylanders. Mythical’s current games, Blankos Block Party and NFL Rivals, are already played by millions of consumers worldwide and create a new economy for players, allowing them to engage in a new way with games, but also directly trade and transact safely with other players worldwide.
The Mythical Marketplace, the first in-game blockchain Marketplace on iOS and Android, provides gamers with ownership and control over the purchase and sale of digital assets, while the Mythical Platform protects gamers that may be new to blockchain through a custodial wallet for their digital items.
Learn more: https://mythicalgames.com/
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Cryptocurrency
4 Things That Could Rattle Bitcoin and Crypto Markets This Week

Crypto markets took a big dip in late trading on Sunday, with Bitcoin falling below $100,000 for the first time since early May, but it appears to be recovering already.
Markets have been highly volatile over the past week amid geopolitical tensions and the US air strike on Iranian nuclear facilities over the weekend.
Those tensions escalated with Iran threatening to close the Straits of Hormuz, a key shipping channel, which would impact global oil prices.
Russia has also reportedly stated that countries are ready to supply Iran with nuclear weapons.
This market has all your answers:
Over the last 72 hours, the US bombed Iranian nuclear sites, Russia said countries are ready to supply Iran with nukes, and Iran’s parliament voted to close the Strait of Hormuz.
Yet, stock market futures are down a mere -0.5% at the open and…
— The Kobeissi Letter (@KobeissiLetter) June 22, 2025
Economic Events June 23 to 27
Key inflation data is due this week, kicking off with June’s S&P Global Manufacturing PMI and Services PMI preliminary readings on Monday,
These purchasing managers’ indexes are leading economic indicators used by analysts to gain insights into changing economic conditions and rates of change.
Tuesday will see home sales data and consumer confidence reports released, while Federal Reserve Chair Jerome Powell will be speaking before Congress to give lawmakers an update on the central bank’s views on inflation and the economy.
Thursday will see more GDP data released for Q1, which will paint a broader picture of the state of the economy and what to expect going forward.
Friday’s Personal Consumption Expenditures (PCE) for May is the big report of the week as it tracks changes in inflation based on consumer spending. The Fed considers the annualized Core PCE Price Index its preferred gauge for inflation in the US.
Key Events This Week:
1. Markets React to US Strikes on Iran – Monday
2. May Existing Home Sales data – Tuesday
3. June CB Consumer Confidence data – Tuesday
4. Fed Chair Powell Speaks – Tuesday & Wednesday
5. US Q1 2025 GDP data – Thursday
6. May PCE Inflation data- Friday…
— The Kobeissi Letter (@KobeissiLetter) June 22, 2025
A very busy economic calendar combined with increased tensions in the Middle East is likely to create a very volatile week ahead for crypto markets.
Crypto Market Outlook
Digital assets continued to weaken over the weekend following US military action in the Middle East and more rhetoric from Iran and Russia as the situation escalates.
Markets lost 4% in a fall to $3.15 trillion but managed to recover slightly during early trading in Asia on Monday morning.
Losses were led by Bitcoin, which fell to $98,500 briefly in its first sub-six-figure dip since May 8. However, BTC had reclaimed the $101,000 level at the time of writing.
Ethereum dumped more than 7% in a fall to $2,135, its lowest level since it broke above $2,000 in early May. Nevertheless, it also made a minor recovery to trade around $2,240 on Monday morning.
Altcoins were all in the red aside from Hyperliquid as markets continue to weaken again.
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Cryptocurrency
Metaplanet Buys 1,111 BTC, Total Holdings Now Top $1.1 Billion

Metaplanet Inc. has announced a 1,111 BTC purchase, pushing its total holdings to 11,111 BTC valued at over $1.12 billion.
This latest acquisition, executed at an average price of approximately $106,408 per Bitcoin, further solidified the Tokyo-based investment firm’s position among the world’s top ten largest corporate holders of the original cryptocurrency, increasing its lead over Coinbase in 10th place and trailing Hut 8 in 8th by 273 BTC.
Metaplanet Sets Its Sights Higher
Chairman Simon Gerovich confirmed the buy via a post on X, where he revealed that the company was targeting 30,000 BTC before the end of 2025. Additionally, in an infographic shared in a follow-up post, Gerovich outlined his firm’s path to hitting 210,000 BTC by 2027.
He projects the company acquiring 70,000 BTC in 2026 to get to 100,000, and adding another 110,000 the following year to own exactly 1% of the entire Bitcoin supply.
Metaplanet’s rapid rise, from 97.850 BTC in April 2024, has been driven by relentless capital market activity. The organization has utilized a combination of stock acquisition rights and zero-coupon bond issuances, primarily directed to EVO FUND, to fuel its Bitcoin accumulation strategy.
The 1,111 BTC, bought for $118.2 million, follows a similar pattern, coming weeks after a $117 million acquisition of 1,112 BTC on June 16, which increased its holding to 10,000 BTC. Before that, the firm purchased 1,088 BTC on June 2 for approximately $117.5 million. Its average buy-in across all 11,111 BTC now stands at $95,869.
Metaplanet measures success through the “BTC Yield” metric, reflecting Bitcoin accretion per fully diluted share. In a statement shared on X, the firm revealed that the metric has soared 306.7% year-to-date, with a particularly strong 107.9% gain between April 1 and June 23, translating to a hypothetical gain of 4,367 BTC purely from operations, worth ¥66.189 billion at their reference price.
Despite this aggressive strategy, the company’s stock was down 5.39% at the time of this writing, changing hands at ¥1,685, possibly due to heightened geopolitical tensions in the Middle East following the United States’ bombing of Iran’s nuclear facilities.
The dip was also witnessed in the price of Bitcoin. Currently trading at around $101,511, the asset is down 4.5% over the past week and 6.5% in the last month.
BTC Treasuries Catching On
Metaplanet’s buying spree is not just reshaping its own balance sheet; it signals a deepening institutional embrace of Bitcoin as a core treasury reserve asset.
According to HODL15Capital, by June 16, 24 companies had increased their holding of the number one crypto asset by an additional 11,902 units. These include Singapore’s Genius Group, which bought 100 BTC and is targeting 1,000, and Sweden’s first Bitcoin treasury company, H100, which recently increased its ownership of the asset to 169 BTC.
Others, such as China’s DDC Enterprise and New York-based Mercurity, are planning to raise $528 million and $800 million, respectively, to purchase Bitcoin.
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Cryptocurrency
Bitcoin Bounces to $102K but Crypto Market Tensions Remain (Market Watch)
The cryptocurrency market continues to experience heightened volatility, which is evident in the elevated liquidation levels across the derivatives market.
Bitcoin has reclaimed the pivotal $100K mark but the broader situation remains uncertain as the industry remains under the heavy influence of macroeconomic and geopolitical events.
Bitcoin Price Bounces to $102K
As we reported yesterday, the conflict between Israel and Iran escalated. The US joined the war and striked three strategic Irany sites, causing immediate turmoil on international markets with crypto being no exception.
In response, Iran threatened to close the Straits of Hormuz – a critical chokepoint for oil transport, which resulted in even more highly elevated oil prices.
Amid all of this, Bitcoin’s price tumbled below $100,000 for the first time since May and reached an intraday bottom at around $98,000.
The bulls took control, however, and managed ot stage a recovery, with the price currently trading at slightly less than $102,000. The situation remains obviously uncertain, however, and very volatile, which can be seen by the elevated liquidaitons across derivatives markets. Coinglass reports over $600M liquidated in the past 24 hours – that figured surpassed $1 billion yesterday.
Altcoins Remain Shaky
Some altcoins managed to recover better than BTC throughout the same period, while others remain largely in the red. A notable example here is HYPE, which is up by almost 6% in the past 24 hours, where the broader majority of major altcoins are trading either flat or continue losing value against BTC.
Story (IP), alongside Sonic (S), and KAIA are the best-performing cryptocurrencies for the day, up in the range between 7.5% and 10%.
On the other hand, Mantle’s MNT and Bitget Token (BGB) failed to capitalize on the recovery and are down by 3.7% and 2.9%, respectively.
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