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Economic Indicators

Gas at $5 leads some U.S. rideshare drivers to wrap cars in ads

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3/3

© Reuters. FILE PHOTO: A rideshare car with ads wrapped by mobile advertisement company Carvertise is seen in Chicago, Illinois, U.S., June, 2022 in this file image acquired by Reuters on June 22, 2022. Carvertise/Handout via REUTERS

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By Nivedita Balu

(Reuters) -When Duana Malcolm had her blue Hyundai Sonata sedan ‘wrapped’ as a mobile advertising board, the part-time delivery driver did not expect to make as much as $200 a month.

Malcolm is one of the many rideshare drivers looking for alternate sources of income to cushion the impact of soaring gas prices and higher costs for everything from tires to servicing, as U.S. inflation touches a more than 40-year high.

“It’s not life changing money, but I know I’m getting money every month for the next five months that’s going to ease my concerns,” Malcolm, who drives in the Miami and Fort Lauderdale areas, said of the arrangement with outdoor ad firm Carvertise.

Drivers can make anywhere between $100 and $600 a month, depending on the ad and the duration of the campaign and can make a bonus of $100 to $200 for timely ads.

And it is not just car wrapping, advertisers are also turning to traditional forms like billboards and bus benches, as potential customers who were glued to their screens during the pandemic return to offices and venture out more often.

Carvertise, which pays drivers to wrap their cars in ads printed on adhesive-backed films known as ‘decals’, said it has seen a monthly growth of between 8% and 13% in new signups in the past three months, with more expected.

“By wrapping their cars with our clients’ advertising, rideshare drivers turn their cars into rolling billboards and get paid for something they’re doing anyway: driving,” Greg Star, co-founder of the Wilmington, a Delaware-based firm, said.

Users will have to install an app and register on the platform to take part in a campaign and the company will select the drivers it uses based on the advertiser’s target location and the user’s driving habits, whether commuting to work or working as a rideshare or delivery driver.

Market leaders Carvertise and California-based Wrapify said they have thousands of gig drivers on their subscriber list and clients ranging from GoPuff, EA Sports, 7-Eleven to local law firms. They have plastered thousands of cars with ads.

Although ride-hailing firms Uber (NYSE:UBER) and Lyft (NASDAQ:LYFT), under pressure due to acute driver shortages, have announced a fuel surcharge, this has not been enough to make up for the rise in fuel costs, with U.S. gasoline average price rising above $5 a gallon for the first time ever earlier this month.

Uber and others are also in talks on formal partnerships with firms such as Carvetise to boost driver income, a source familiar with the matter said, but nothing has been finalized.

Uber said it has been focused on its cartop advertising network, which has 112 million daily impressions with ad displays atop over 3,000 vehicles across major U.S. cities.

Lyft declined to comment.

Economic Indicators

Peru truckers, farmers to strike over fuel and fertilizer costs

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© Reuters. FILE PHOTO: People walk next to parked trucks during a national transportation strike against fuel prices, in Lima, Peru March 18, 2021. REUTERS/Angela Ponce/File Photo

By Marco Aquino

LIMA (Reuters) – Peru’s truckers and some farm groups will go on strike on Monday after failing to reach agreements with the government seeking measures to reduce the impact of steep global price rises of fuel and fertilizer, sector leaders said on Sunday.

Union leaders met on Friday and Saturday with government representatives, with demands including considering freight transport a “public service” that would reduce costs and curb competition from truckers from neighbor countries.

“We are firm in plans to strike with all our bases nationwide,” the leader of the heavy load haulage and drivers union Marlon Milla told radio station RPP. The union has 400,000 cargo transport units in 14 of the 25 regions of the country.

High global fuel prices linked to Russia’s invasion of Ukraine have stoked unrest in Peru, the world’s No. 2 copper producer, while shortages of fertilizer have raised fears over food supply with the government struggling to secure shipments.

The government of leftist President Pedro Castillo, who has seen his popularity tumble since taking office last year, has taken measures to curb the rising cost of living, but the annual inflation rate remains at around 8%, its highest level in 24 years.

Some farming unions also announced strikes on Monday, in protest at the rise in fertilizer prices and shortages.

Latin American leaders are grappling to bring down spiraling prices despite major interest rate hikes. Trucking protests over fuel costs have hit Argentina while Ecuador is being roiled by protests in part linked to gas prices. [L4N2YB27W]

“The dialogue has not been exhausted, we are in a permanent session of ministers to avoid protest,” Justice Minister Félix Chero told reporters on Sunday. The government is offering subsidies for road tolls and fertilizer costs.

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Economic Indicators

French lawmakers plan $8.4 billion aid for households to fight inflation

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© Reuters. A shopper pays with a ten Euro bank note at a local market in Nice, France, June 7, 2022. REUTERS/Eric Gaillard

PARIS (Reuters) – French lawmakers are drafting a bill to shore-up household buying power by raising some forms of government assistance by 4%, at a cost of 8 billion euros ($8.44 billion) from July to April next year, business daily Les Echos reported on Sunday.

According to the report, the planned increases would apply to welfare benefits for families, unemployed workers and disabled people as well as pension payouts, effective in July.

Housing allowances, meanwhile, could be increased by around 3.5% starting in July as part of a separate bill.

France’s central bank forecast this month that French inflation would average 5.6% this year before falling to 3.4% in 2023 and easing to just below the European Central Bank’s 2% target in 2024.

($1 = 0.9475 euros)

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Economic Indicators

Israel to let more Palestinians work in manufacturing to fill labour shortage

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© Reuters. FILE PHOTO: A Palestinian worker holds up his ID card as he is processed after entering Israel through the Erez Crossing, on the border with Gaza, February 20, 2022. REUTERS/Amir Cohen

By Steven Scheer

JERUSALEM (Reuters) – Israel’s cabinet approved issuing 3,500 additional permits for Palestinian workers in Israel’s manufacturing and services sectors, increasing the number to 12,000 to help relieve a shortage of skilled staff, the Economy Ministry said on Sunday.

Workers from the West Bank and Gaza Strip, territories which Israel captured in the 1967 Middle East War, require permits to cross checkpoints and enter Israel where wages are higher.

Israel employs nearly 100,000 West Bank and Gaza Palestinian workers, according to the Israeli Population and Immigration Authority. But most work in construction or agriculture, with only a comparatively small number given permits for jobs in factories or the services sector.

Israel’s jobless rate is around 3%, and the economy ministry said the existence of 14,000 vacancies in manufacturing was creating a barrier to economic growth.

Economy Minister Orna Barbivai said in a statement that in addition to the extra work permits for Palestinians, the ministry plans to work to increase manufacturing productivity through automation and digitalisation.

The quota for Palestinian workers in manufacturing will automatically be reduced if the annual average unemployment rate in Israel rises above 7.5%, the government said.

Ron Tomer, head of Israel’s Manufacturers’ Association, called the decision to boost numbers of Palestinians allowed to work in Israel a “lifeline” for the industrial sector given severe shortages of workers.

“There are currently thousands of open jobs that manufacturers find difficult to fill, and we believe that increasing the quota will help reduce the severe shortage at least in the short and medium term and help the industry continue to operate and grow in Israel,” he said.

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