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Enterprise blockchain: ‘Ethereum for Business’ explains key use cases

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The cryptocurrency market has encountered its share of ups and downs over the past year, but blockchain technology continues to see impressive growth as businesses seek digital transformation. 

Recent findings from the market research platform, MarketsandMarkets, estimated the global blockchain market size to be $7.4 billion in 2022. While notable, the report indicates that the blockchain sector is expected to generate $94 billion in revenue by the end of 2027. If these findings are accurate, this will result in a compound annual growth rate of 66% from 2022 to 2027.

Breaking down ‘Ethereum for Business’

Specifically speaking, many enterprises today are using the Ethereum blockchain to improve outdated business processes. Paul Brody, global blockchain leader for Ernst & Young (EY), told Cointelegraph that he believes the Ethereum network will drive the most growth for the enterprise blockchain market going forward.

To bring this to light, Brody recently published Ethereum for Business. According to Brody, this book intends to help non-technical, C-level executives and company leaders understand how and why Ethereum applies to specific use cases.

Book cover. Source: University of Arkansas Press

To ease readers into the subject matter, Brody begins part one of the book by explaining how Ethereum works using relatable language. “There are three foundational concepts that are useful to understand — the distributed ledger, the programmable ledger, and consensus algorithm,” he writes. Brody then explains that every “financial system has a ledger,” but notes that the difference between centralized, traditional systems and Ethereum is that “Ethereum’s ledger is public and distributed to all participants.”

The first chapter also explains the terminology associated with blockchain networks. Brody writes that “batches of transactions are known as ‘blocks.’” He ends the chapter by mentioning that the Ethereum network is often attractive to business users because it offers the “convenience of an integrated digital business” without a centralized market operator.

Before going in-depth on specific use cases, Brody spends the next few chapters of the book detailing terminology like wallets, tokens and smart contracts. For instance, in chapter four, he writes:

“In Ethereum, both the money and the stuff can be represented as tokens, while the terms of the exchange between two parties can be captured in a smart contract.”

Brody adds that everything of value is stored in a wallet when using the Ethereum blockchain: “Wallets are just a name for a digital account where you can store your keys and the access rights to contacts and assets you control through those keys.”

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Chapter five focuses on oracles; as Brody mentions, “enterprise transactions will require extensive use of oracles” since external data sources will be essential for completing smart contracts for business purposes.

The information presented at the beginning of Brody’s book is extremely useful for readers that may be new to the blockchain sector. The following chapters focus on concepts like privacy, which is a crucial consideration for enterprises leveraging blockchain. 

In chapter six, Brody writes, “Though enterprises require privacy, blockchains do not, by default, offer privacy.” Given this, Brody focuses this section on privacy applications that can be applied to support enterprise transactions. Although Brody mentions at the beginning of the book that the read is not meant to promote EY’s blockchain work, he does detail how Nightfall and Starlight — two privacy mechanisms created by EY — are used by businesses to ensure private blockchain transactions.

Real-world enterprise Ethereum use cases

Part two of Brody’s book focuses on use cases and case studies. This section is probably the most interesting because it explains why the technology could be helpful for business processes.

Tokenization is heavily discussed in section two, with Brody writing that it is “the single most important thing enterprises can do in the blockchain space.” He adds that tokenization is often the first decision that firms using blockchain make since this can be used to digitize assets that can be easily tracked and managed.

Although Brody explains the difference between ERC-20 and ERC-721 tokens, he emphasizes that the ERC-1155 standard is gaining traction among enterprises due to its blend of fungible and nonfungible properties. Brody shares that an EY client in the pharmaceutical industry is currently using ERC-1155 tokens to track serialized medicine packages. “Using the 1155 standard, this firm can mint large volumes of tokens and transfer them in big batches to distributors and others,” he writes.

Brody continues sharing real-world examples of how EY clients apply the Ethereum blockchain. For instance, he explains how Italian beer producer Peroni uses blockchain for traceability, allowing consumers to scan a QR code to understand how the beer was produced.

“Those looking at a beer non-fungible token (NFT) from Peroni on the Polygon PoS chain (an Ethereum side chain), will be able to see Peroni’s final batch token as well as input tokens from the malt house and farms,” writes Brody.

In addition to these use cases, Brody details how blockchain helps with supply chain management, contract management, carbon emission tracking, payments and more. He emphasizes in this section that “Blockchains will do for business ecosystems what ERP [enterprise resource planning] did inside the single enterprise.”

‘Ethereum for Business’ is educational, but blockchain is broad

While Ethereum for Business provides an in-depth and clear view of enterprise Ethereum, readers should remember that the blockchain ecosystem is broad. There are a number of different blockchain networks that businesses can use aside from Ethereum.

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Yet it’s notable that Brody’s new book gives an in-depth overview of the Ethereum ecosystem, breaking down key concepts while providing real-world use cases. This is extremely important, as education around blockchain technology is still needed to drive mainstream adoption.

Cryptocurrency

How the Crypto Market Fared Last Week, According to Binance Research

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The research team of the world’s largest crypto exchange released a report featuring insights into the macroeconomic landscape and crypto market last week.

According to the report, the broader market experienced geopolitical shocks and a short squeeze, while the crypto sector saw rising potential for ether (ETH). Global markets remained relatively optimistic until the end of the week, when macroeconomic instabilities triggered price reversals.

Markets Shake Amid Middle East Tensions

At the beginning of the week, markets saw a strong rebound, fueled by improved relations between U.S. President Donald Trump and billionaire businessman Elon Musk. Their public dispute the week before had led to a broad sell-off across cryptocurrencies and the equities market.

However, the potential reconciliation between the two men, coupled with solid economic data and progress on trade agreements between the U.S. and China, fueled a significant rebound in risk assets. The recovery continued from Monday until Thursday, when renewed geopolitical tensions in the Middle East made the headlines.

Binance found that reports of cross-border military activity and regional strikes caused a negative reaction across asset classes, with S&P futures, cryptocurrencies, and bond yields plummeting. Contrarily, oil and gold prices surged due to their reputation as safe-haven assets.

ETH Sees Positive Developments

Analysts expect the crypto market to recover soon; however, the historical data supporting this prediction is mixed. In January 2020, cryptocurrencies were not negatively affected by tensions between the U.S. and Iran. Instead, they rallied in the short term.

Conversely, digital assets declined during the onset of the Russia-Ukraine conflict in February 2022; however, it did not lead to a prolonged downturn, as the market recovered within a few weeks. Analysts expect the same to be the case this time, with cryptocurrencies recovering in a few weeks.

Moreover, the crypto market is witnessing a broader regulatory shift, with the U.S. Securities and Exchange Commission’s (SEC) chairman, Paul Atkins, becoming more accommodating with decentralized finance (DeFi). He has promised clearer regulatory guidance for the sector, and Binance believes this could push the area to outperform others, bolstering Ethereum as the largest DeFi ecosystem.

Ethereum has seen several developments that could increase the possibility of an altseason. The SEC recently made clarifications that enable Ethereum exchange-traded funds (ETFs) to offer staking, making them yield-bearing products. Spot Ethereum exchange-traded products (ETPs) have also not experienced a single day of net outflows since May 16. This streak is a first for ETH and longer than any seen in the history of spot Bitcoin ETPs.

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Cryptocurrency

BTC Price Unfazed by Iran’s Retaliation Attack Against Israel, HYPE Rockets 8% (Weekend Watch)

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Bitcoin’s price experienced substantial volatility yesterday when Israel struck Iran, but the asset has remained a lot calmer today when the roles reversed.

Many altcoins have started to recover from the Friday crash, including HYPE, which has risen back above $42.

BTC Calm Despite Attacks

The business week started on the right foot for BTC as the asset broke out of last weekend’s consolidation range and shot above $110,000 on Monday. Although it was stopped there, it managed to remain close to that level for the next couple of days.

More positive news emerged on Wednesday, including a trade deal between the US and China as well as better-than-expected CPI data, but BTC failed to maintain its run. Just the opposite, it lost some ground and went back down to under $107,000.

The bulls took it north to $108,500 on Thursday, but the geopolitical tension in the Middle East skyrocketed that night as Israel fired countless missiles against Iran, killing over 70 people in the process. Bitcoin’s prices reacted immediately with a price plunge that drove it south by over five grand since Thursday’s peak to under $103,000.

Nevertheless, it recovered some ground on Friday and even challenged $106,000 at one point. It couldn’t breach that level but still trades above $105,000 now, which is somewhat surprising as Iran retaliated against Israel last night. Still, there are some warning signs about its future price trajectory if it fails to remain above $100,000.

For now, though, its market cap has jumped to almost $2.1 trillion on CG, while its dominance over the alts is at 61.5%.

BTCUSD. Source: TradingView
BTCUSD. Source: TradingView

Alts Rebound

Most altcoins suffered yesterday but are with minor gains on a daily scale. Ethereum has returned above $2,500 after a small increase, while Ripple’s cross-border token has defended the $2.15 support. SOL, DOGE, ADA, and AVAX are also slightly in the green, while BCH and SHIB have posted more impressive gains.

However, HYPE has stolen the show once again from the larger-cap alts, having surged by almost 8%. As a result, the asset now trades close to its all-time high of roughly $43. Other notable gainers from the past day include WBT, Fartcoin, PI, and ICP.

The total crypto market cap has recovered over $60 billion and is back to $3.4 trillion on CG.

Cryptocurrency Market Overview. Source: QuantifyCrypto
Cryptocurrency Market Overview. Source: QuantifyCrypto
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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

Cryptocurrency charts by TradingView.

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Cryptocurrency

Ripple Is Pulling Ahead Again as Capital Is Rotating Fast Into XRP: What Does This Mean?

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Ripple’s cross-border token has failed to recapture its momentum from the late 2024 and early 2025 run when it skyrocketed from $0.6 to $3.4. In the past few months, the asset has been stuck in a consolidation phase within a tight range between $2.1 and $2.4, with a few brief and unsuccessful breakout attempts in both directions.

However, more recent data from Glassnode indicates that XRP is once again in the driver’s seat in terms of capital rotation, at least when compared to SOL, which could trigger a substantial shift in the narrative around the asset and potentially impact its price movements.

Realized Cap Changes

The analytics platform’s graph shows that XRP dominated SOL in terms of 30D Realized Cap changes until the end of March. At the beginning of that month, Ripple’s token flew past $3 briefly, and even though it corrected slightly in the following weeks, it still stood above $2.6-7 for the most part.

However, then came the trade war escalation, and XRP’s price tumbled, alongside Glassnode’s metric. The situation changed briefly in early May as XRP was recovering from a plunge to $1.6 and returned above $2. SOL performed a lot better in the following month, but XRP has regained its lead in the past few days.

Consequently, Glassnode determined that this growing capital rotation into XRP hints at “stronger short-term conviction.”

Why So?

The primary narrative supporting XRP’s improving position is the renewed hope for spot Ripple ETF approvals. Most recently, the SEC greenlighted a Nasdaq crypto US settlement price index, which included Ripple’s token. Many analysts believe this opened the door even more for an XRP ETF in the States.

Polymarket’s current data shows a 89% chance for such a product to be approved in the US this year. Although SOL’s percentage is quite high as well, other experts noted that Ripple continues to expand its DeFi ecosystem, including the recent introduction of USDC on XRPL, which could further enhance its position.

Additionally, some noted that XRP is holding better because capital “chases regulatory clarity and event-driven hype, while SOL’s bounce potential is hampered by recent drawdowns and meme rotation fatigue.”

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