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Enterprise blockchain: ‘Ethereum for Business’ explains key use cases

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The cryptocurrency market has encountered its share of ups and downs over the past year, but blockchain technology continues to see impressive growth as businesses seek digital transformation. 

Recent findings from the market research platform, MarketsandMarkets, estimated the global blockchain market size to be $7.4 billion in 2022. While notable, the report indicates that the blockchain sector is expected to generate $94 billion in revenue by the end of 2027. If these findings are accurate, this will result in a compound annual growth rate of 66% from 2022 to 2027.

Breaking down ‘Ethereum for Business’

Specifically speaking, many enterprises today are using the Ethereum blockchain to improve outdated business processes. Paul Brody, global blockchain leader for Ernst & Young (EY), told Cointelegraph that he believes the Ethereum network will drive the most growth for the enterprise blockchain market going forward.

To bring this to light, Brody recently published Ethereum for Business. According to Brody, this book intends to help non-technical, C-level executives and company leaders understand how and why Ethereum applies to specific use cases.

Book cover. Source: University of Arkansas Press

To ease readers into the subject matter, Brody begins part one of the book by explaining how Ethereum works using relatable language. “There are three foundational concepts that are useful to understand — the distributed ledger, the programmable ledger, and consensus algorithm,” he writes. Brody then explains that every “financial system has a ledger,” but notes that the difference between centralized, traditional systems and Ethereum is that “Ethereum’s ledger is public and distributed to all participants.”

The first chapter also explains the terminology associated with blockchain networks. Brody writes that “batches of transactions are known as ‘blocks.’” He ends the chapter by mentioning that the Ethereum network is often attractive to business users because it offers the “convenience of an integrated digital business” without a centralized market operator.

Before going in-depth on specific use cases, Brody spends the next few chapters of the book detailing terminology like wallets, tokens and smart contracts. For instance, in chapter four, he writes:

“In Ethereum, both the money and the stuff can be represented as tokens, while the terms of the exchange between two parties can be captured in a smart contract.”

Brody adds that everything of value is stored in a wallet when using the Ethereum blockchain: “Wallets are just a name for a digital account where you can store your keys and the access rights to contacts and assets you control through those keys.”

Recent: AI in healthcare: New tech in diagnosis and patient care

Chapter five focuses on oracles; as Brody mentions, “enterprise transactions will require extensive use of oracles” since external data sources will be essential for completing smart contracts for business purposes.

The information presented at the beginning of Brody’s book is extremely useful for readers that may be new to the blockchain sector. The following chapters focus on concepts like privacy, which is a crucial consideration for enterprises leveraging blockchain. 

In chapter six, Brody writes, “Though enterprises require privacy, blockchains do not, by default, offer privacy.” Given this, Brody focuses this section on privacy applications that can be applied to support enterprise transactions. Although Brody mentions at the beginning of the book that the read is not meant to promote EY’s blockchain work, he does detail how Nightfall and Starlight — two privacy mechanisms created by EY — are used by businesses to ensure private blockchain transactions.

Real-world enterprise Ethereum use cases

Part two of Brody’s book focuses on use cases and case studies. This section is probably the most interesting because it explains why the technology could be helpful for business processes.

Tokenization is heavily discussed in section two, with Brody writing that it is “the single most important thing enterprises can do in the blockchain space.” He adds that tokenization is often the first decision that firms using blockchain make since this can be used to digitize assets that can be easily tracked and managed.

Although Brody explains the difference between ERC-20 and ERC-721 tokens, he emphasizes that the ERC-1155 standard is gaining traction among enterprises due to its blend of fungible and nonfungible properties. Brody shares that an EY client in the pharmaceutical industry is currently using ERC-1155 tokens to track serialized medicine packages. “Using the 1155 standard, this firm can mint large volumes of tokens and transfer them in big batches to distributors and others,” he writes.

Brody continues sharing real-world examples of how EY clients apply the Ethereum blockchain. For instance, he explains how Italian beer producer Peroni uses blockchain for traceability, allowing consumers to scan a QR code to understand how the beer was produced.

“Those looking at a beer non-fungible token (NFT) from Peroni on the Polygon PoS chain (an Ethereum side chain), will be able to see Peroni’s final batch token as well as input tokens from the malt house and farms,” writes Brody.

In addition to these use cases, Brody details how blockchain helps with supply chain management, contract management, carbon emission tracking, payments and more. He emphasizes in this section that “Blockchains will do for business ecosystems what ERP [enterprise resource planning] did inside the single enterprise.”

‘Ethereum for Business’ is educational, but blockchain is broad

While Ethereum for Business provides an in-depth and clear view of enterprise Ethereum, readers should remember that the blockchain ecosystem is broad. There are a number of different blockchain networks that businesses can use aside from Ethereum.

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Yet it’s notable that Brody’s new book gives an in-depth overview of the Ethereum ecosystem, breaking down key concepts while providing real-world use cases. This is extremely important, as education around blockchain technology is still needed to drive mainstream adoption.

Cryptocurrency

Top Ripple (XRP) Price Predictions as of Late

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TL;DR

  • XRP recovered to $2.18 after dropping below $2 last week, with analysts predicting a potential rally.
  • While some foresee the asset reaching $100 in the future, achieving this would require an unrealistic market cap exceeding $5 trillion.

XRP Rally Incoming?

The cryptocurrency market correction, which started last week, negatively affected numerous leading digital assets. Ripple’s XRP is one of those, with its price plunging from $2.70 on December 17 to under $2 a few days later. Recently, the bulls recovered some lost ground, pushing the asset’s valuation to the current $2.18.

XRP Price
XRP Price, Source: CoinGecko

Despite the fluctuations, multiple analysts on crypto X continue to predict new peaks for XRP in the short term. Mikybull Crypto, for instance, claimed that XRP’s chart “is looking spicy on its current retest,” expecting a rise to a new all-time high of $4. 

For their part, EGRAG CRYPTO presented two possible scenarios. The analyst assumed XRP could head toward lower targets if it tumbled below $2. On the other hand, breaking above $2.65 could mean that “fireworks will ignite.” 

The X user with moniker Coach, JV also chipped in. Several days ago, they claimed that XRP would be one of those cryptocurrencies that investors will regret not buying now:

“XRP will be one of these assets where people will say, “I could have bought XRP at $2, $5, or $7, and will FOMO in at $100.” The beauty in this. Everyone will win in the long run! It’s the short-term mindset that destroys portfolios!”

It is important to note that reaching a whopping target of $100 will require XRP’s market cap to skyrocket above $5 trillion. As of this writing, the entire capitalization of the crypto sector is less than $3.5 trillion, making the forecast quite unplausible (to say the least).

Previous Predictions

Other industry participants who weighed in recently include the X users Crypto Bitlord and CrediBULL Crypto. The former believes “the final pump for 2024 is loading,” speculating that the price might rally to as high as $12 next month.

CrediBULL Crypto told his 450,000 followers on X that “the XRP/BTC chart looks absolutely fantastic” and “the most bullish-looking chart in the entire space.” As such, the analyst said they will look to open a long position in the coming days.

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Cryptocurrency

Vivek Ramaswamy’s Strive Asset Management Files for Bitcoin Bond ETF with SEC

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Strive Asset Management, led by billionaire entrepreneur Vivek Ramaswamy, has filed a request with the U.S. Securities and Exchange Commission (SEC) to launch an exchange-traded fund (ETF) focused on Bitcoin-linked convertible bonds.

The proposed Strive Bitcoin Bond ETF is designed to offer exposure to bonds issued by corporations that use the proceeds to purchase Bitcoin as part of their treasury strategies.

The Bitcoin Bond ETF

In a December 27 post on X, the firm stated, “Strive’s first of many planned Bitcoin solutions will democratize access to Bitcoin bonds, which are bonds issued by corporations to purchase Bitcoin.”

The announcement further noted that these bonds offer attractive risk-return characteristics associated with Bitcoin but are currently out of reach for most investors. The ETF aims to bridge this gap by providing everyday Americans and institutional investors with easier access to BTC-related financial instruments.

According to the filing submitted on December 26, the proposed ETF will invest in securities from companies like MicroStrategy, which has become a prominent player in corporate Bitcoin adoption.

Since 2020, under the leadership of Executive Chairman Michael Saylor, MicroStrategy has invested approximately $27 billion in the coin. These purchases were financed through equity offerings and convertible bonds, which typically carry low or no interest but can be converted into shares under specified conditions.

The Strive Bitcoin Bond ETF will be actively managed and will achieve its exposure to BTC-linked bonds either directly or through derivatives such as swaps and options. To maintain liquidity and collateral for these instruments, the fund will invest in high-quality, short-term assets like U.S. Treasuries and money market instruments.

While details regarding the management fee have not been disclosed, actively managed funds often come with higher fees compared to passive alternatives.

Strategic Context

Since its start in 2022, Strive Asset Management has focused on addressing long-term economic risks, including the global fiat debt crisis, inflation, and geopolitical tensions.

The company stated, “We strongly believe there is no better long-term investment to hedge against these risks than thoughtful exposure to Bitcoin.”

The asset manager views the flagship cryptocurrency as an important part of a diversified investment portfolio, encouraging both individual and institutional investors to allocate funds directly to Bitcoin, BTC bonds, and companies focused on the cryptocurrency.

Ramaswamy, who launched Strive with a focus on capitalism-driven strategies, has maintained a high-profile presence in both business and politics.

Although he briefly ran against Donald Trump in the 2023 Republican presidential primary, he later endorsed the President-elect. Upon winning, Trump appointed Ramaswamy to co-lead the Department of Government Efficiency (D.O.G.E.), an initiative aimed at reducing government waste, with X owner Elon Musk.

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Binance’s Bitcoin Taker Buy Volume Hits $8.3 Billion: What It Means for the Market

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Bitcoin (BTC) has been struggling below the $100,000 mark despite a modest 2% surge over the past day.

However, a popular trading metric used to gauge buyer interest in Binance suggests that the cryptocurrency could revisit this crucial price level before the end of the year.

Strengthening Buying Pressure on Binance

Over the past 60 days, Binance’s Bitcoin Taker Buy Volume has reached $8.3 billion and formed three higher lows, indicative of strengthening buying pressure. This metric, which measures the total volume of buy transactions executed by market participants at current order book prices, reflects increasing investor interest in Bitcoin.

According to CryptoQuant’s analysis, the rise in Taker Buy Volume on Binance has been steady despite occasional market corrections.

This growing buying pressure often correlates with potential price increases, as it indicates that buyers are actively consuming available liquidity at market prices. While the market may appear overheated, the persistence of this trend points to a possible upward price movement in the near term.

Meanwhile, Bitcoin reserves on Binance have reached their lowest levels since early 2024, following a decline that started in August. This mirrors January’s low, which preceded a 90% rally in BTC’s price. Coupled with a 40,000 BTC drop in OTC desk inventories since November, this trend could potentially indicate rising demand and investor confidence ahead of a much-anticipated bullish reversal.

Bitcoin’s Next Move

Bitcoin has remained below the $100,000 mark since December 19, following its initial breakthrough on December 5. With its current value hovering around $96,000, the crypto asset has dropped over 12% from its record high of $108,300 reached on December 17. However, several experts foresee a bullish breakout.

The pseudonymous “xoom,” for one, recently highlighted a bullish engulfing candle with rising volume, indicating a potential price target of $110K to $130K by January’s end, with $120K as a realistic target. Despite possible short-term volatility, the trend suggests BTC could climb to $135K or higher in the coming months.

Another pseudonymous crypto analyst, “Titan of Crypto,” said that Bitcoin’s current price action appears to be similar to the correction fractal from late 2023. Interestingly, 2024’s movements are roughly three weeks ahead in the timeline. While the analyst does not guarantee the same scenario will unfold, the similarities highlight potential bullish momentum, as the cryptocurrency may replicate its previous trajectory and break toward new highs if the pattern persists.

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