Cryptocurrency
Here’s how big food and beverage brands are using NFTs: Report
Nonfungible token (NFT) adoption is picking up steam across the food and beverage industry, with many fast-food chains showing interest in the asset class.
A report by Research and Markets predicts that the global food and beverage NFT market size is expected to exceed $2 billion by 2032. These statistics have been evident as global fast-food brands, including Pizza Hut and Papa John’s, are recently discovering new ways to integrate NFTs into their marketing strategies.
The report states that the key supporting factors for the market are the adoption of blockchain technology, and the demand for NFTs for transparency and traceability in the food industry. Unique ownership opportunities, using NFTs in virtual reality and video games, and promotions and advertising from food companies and restaurants are other factors expected to drive the market in the forecast period.
NFTs are unique digital assets verified using blockchain technology — a decentralized digital ledger that records transactions transparently and securely.
The value of an NFT can vary greatly depending on the rarity and popularity of the item it represents, with some NFTs selling for millions of dollars. In the food industry, the NFT market is gaining traction due to the demand for transparency and traceability. Tracking and verifying food origin, quality, and safety is crucial for consumers, retailers and regulators.
In March 2021, Pizza Hut Canada joined the NFT trend with “1 Byte Favorites” — a digital pizza collection. The NFTs represented pizza slices with unique recipes on Rarible, featuring popular choices like Hawaiian, Pepperoni, Canadian and Margherita. The NFTs gained popularity and sold out, being used as a marketing campaign to promote their pan pizzas and engage customers.
Related: NFT-styled debit cards the future of Web3 — Animoca founder on $30M hi investment
Papa John’s — a pizza take-out chain — entered the NFT market with its “Hot Bags” collection. These NFTs showcased handbag designs to promote their new business line, Papa John’s X Cheddar, which offers merchandise. The NFTs were minted on the Tezos blockchain, with the numbers symbolizing the company’s founding year (1984).
However, the report mentions that NFT adoption in the food and beverage industry is hindered by technical complexities, especially for smaller producers. Limited awareness among consumers and industry stakeholders about NFT benefits also poses a challenge.
Magazine: Tokenizing music royalties as NFTs could help the next Taylor Swift
Cryptocurrency
Peanut the Squirrel (PNUT) Explodes 30% Daily as Coinbase Trading Begins: Details
TL:DR;
- The popular meme token has resumed its bull rally after it was abruptly halted at the end of last year, skyrocketing by double digits on a daily scale.
- The latest price move came after support from the largest US-based crypto exchange.
PNUT saw the light of day a couple of months ago after a pet squirrel named Peanut was euthanized in New York state. Based on the Solana blockchain, the token quickly gathered attention, and its price skyrocketed by triple and even quadruple digits at one point.
The culmination came in mid-November after it was listed on Binance when it soared to an all-time high of $2.44. Since then, though, the asset has lost its momentum and tumbled to $0.47 yesterday, thus losing nearly 80% of its value since that peak.
However, the past 24 hours have been particularly positive for the asset as it bounced off that low by double digits and surpassed $0.6 for the first time in a few weeks.
This came after a favorable interaction with the largest US crypto exchange – Coinbase. The team announced adding support for the meme token on the Solana network and trading started less than an hour ago (9 AM PT).
Coinbase will add support for Peanut the Squirrel (PNUT) on the Solana network (SPL token). Do not send this asset over other networks or your funds may be lost. Transfers for this asset are available on @Coinbase & @CoinbaseExch in the regions where trading is supported.
— Coinbase Assets ️ (@CoinbaseAssets) January 13, 2025
The team also warned users to be wary when transferring funds, as Coinbase will initially support PNUT only on Solana.
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Cryptocurrency
Koni Stack Partners with Mythical Games to Launch ‘Football Rivals’ on Telegram, Introducing a New Use Case for Polkadot and Accelerating Web3 Adoption
[PRESS RELEASE – Hanoi, Vietnam, January 14th, 2025]
Game to Onboard Billions of Users to Polkadot via Koni Stack’s Telegram Mini App-as-a-Service
Koni Stack, the platform that accelerates next-generation Web3 decentralized applications (dApps) with unified, end-to-end solutions, has announced an innovative partnership with Mythical Games to launch Football Rivals, a new toss-up game designed to bring billions of Telegram users into the Polkadot ecosystem. The game is built using Koni Stack’s cutting-edge mini app SDK, which simplifies the development and deployment of mini apps for Telegram, creating an easy entry point for players into the world of blockchain.
Inspired by NFL Rivals, a popular game from Mythical Games with over six million active players, Football Rivals combines engaging stats-based gameplay with the power of Web3. Players use digital cards featuring player statistics to compete in weekly challenges, with top performers gaining opportunities to earn exclusive MYTH rewards on the Mythos Chain. The game will be easily accessible to billions of users, making it one of the most accessible and user-friendly blockchain gaming experiences to date.
By tapping into the global Telegram user base, Football Rivals is poised to introduce billions of new players to the Polkadot ecosystem. This collaboration between Koni Stack, Mythical Games, and Polkadot creates an entirely new use case for the blockchain ecosystem, offering a seamless experience that bridges Web2 platforms and the decentralized world.
Koni Stack, developed by the team behind SubWallet – a leading wallet in the Polkadot ecosystem – is designed to simplify the onboarding process for users into Web3 via a developer-friendly SDK. With a focus on user-friendly interfaces, SubWallet first transformed access to Polkadot with its easy-to-use wallet. Now, through its Telegram mini app-as-a-service, Koni Stack is helping developers create seamless mini apps with low code thus enabling Telegram’s billions of users to seamlessly interact with dApps and blockchain-based experiences.
“We’re thrilled to collaborate with Mythical Games to bring Football Rivals to billions of users on Telegram, leveraging Koni Stack’s mini app SDK,” said Hieu Dao, CEO of SubWallet and Koni Stack, “This partnership not only demonstrates the scalability of Polkadot but also opens up a new avenue for mainstream adoption of blockchain technology. Through Football Rivals, we’re simplifying user onboarding and creating a fun, accessible way for players to engage with Polkadot.”
Mythical Games, known for its innovative approach to gaming and Web3, has already made a significant impact with NFL Rivals with FIFA Rivals and Play Pudgy scheduled to launch in 2025. With Football Rivals, Mythical Games plans to further expand the reach of blockchain gaming by tapping into Telegram’s vast user base, which has close to 1 billion active users worldwide. The game provides an easy entry point into the world of blockchain for users with no prior Web3 experience.
“We’re excited to join forces with Koni Stack to bring Football Rivals to Telegram,” said John Linden, CEO of Mythical Games. “By using Polkadot’s robust ecosystem and Koni Stack’s mini app SDK, we’re making it easier than ever for billions of players to get started with blockchain gaming. Our goal is to introduce new players to Web3 in a way that feels seamless and fun, and this partnership helps make that a reality. After Football Rivals, we’re looking forward to bringing FIFA Rivals and Play Pudgy to Telegram too.”
As Football Rivals takes off, it has the potential to drive increased on-chain activity on Polkadot, onboarding billions of users to decentralized platforms. The game’s integration with Telegram, combined with Polkadot’s scalability and interoperability, positions it as a powerful tool for introducing the next generation of users to blockchain technology.
For more information about Football Rivals, users can visit t.me/footballrivalsgame.
About Koni Stack
Koni Stack is an all-in-one platform that accelerates the development and deployment of next-gen Web3 dApps. It enables developers to build intent-based dApps for the masses with zero fragmentation, using two key modules: dApp-as-a-service and mini app-as-a-service. The dApp-as-a-service module allows for seamless, unified dApps that can access users and liquidity across multiple networks with one-time deployment, while the mini app-as-a-service module lets you quickly create and deploy Telegram mini apps by simply plugging in ready-to-use modules.
About Mythical Games
Mythical Games is a next-generation gaming technology company focused on creating decentralized games that empower players with true digital ownership. Mythical Games has been at the forefront of bringing Web3 innovations to gaming, with millions of active players and a reputation for creating immersive, blockchain-enabled gaming experiences. With titles like NFL Rivals and upcoming FIFA Rivals and Pudgy Party, Mythical Games is shaping the future of gaming and digital economies.
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Cryptocurrency
Why Is Ripple’s (XRP) Price Up 13% Daily to Monthly High?
TL:DR;
- While the entire crypto market is well in the green today, some alts, such as XRP, are performing a lot better than many of its rivals.
- Perhaps a few of the reasons behind Ripple’s surge could be attributed to the recent whale activity, as well as upcoming developments on the legal front against the SEC.
The recent price performance from Ripple’s native token has defied the overall market movements for the past several days. Recall that the asset jumped hard on Saturday evening, surpassing $2.5 while most other assets stood still.
During the subsequent crash on Monday, in which BTC tumbled below $90,000, and ETH slumped beneath $3,000 to mark multi-month lows, XRP took the correction in a less painful manner, dropping by a mode modest 9% to $2.33.
Since then, though, the third-largest cryptocurrency has been on a roll and has outperformed its two bigger rivals by a significant margin. XRP went from that aforementioned low to $2.67 in less than a day, charting a 15% surge. This became its highest price tag in nearly a month.
The most obvious reason behind the asset’s surge today is the broader market’s revival. However, there’s more to the case, given its impressive performance compared to BTC, ETH, and many others.
For instance, whales have been particularly active when it comes to accumulating XRP tokens. As reported last week, they acquired over a billion XRP within a 48-hour period alone.
Additionally, the legal battle between the company behind the asset and the SEC is expected to take a turn by tomorrow, as the agency has to file its opening brief within the next 24 hours. Moreover, the Commission will change its leadership within the next week, as Gary Gensler will step down and the subsequent replacement is known for his pro-crypto views.
On a partnership front, Ripple is rumored to be entering some collaboration with Cardano as the latter’s founder revealed that both entities are ‘actively talking.’ Without giving too many details, the speculation is that Ripple’s stablecoin (RLUSD) will launch on Cardano’s blockchain soon.
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