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A Look at The Best Bitcoin ETF Ads so Far

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With Bitcoin (BTC) spot ETF approvals seemingly just days away, applicants are racing to seize investor attention – and cash – ahead of their competitors upon launch.

From VanEck to HashDex to Bitwise, here are the commercials being pushed by billion-dollar asset managers to encourage hungry customers to buy Bitcoin.

The Bitcoin Ad Campaign

One of the first, most notable commercials came from Bitwise last month when it hired Jonathan Goldsmith to spice up its campaign.

Goldsmith starred in a renowned advertising campaign for Dos Equis beer starting in 2006 and is most famously known as “the most interesting man in the world.”

“You know what’s interesting these days? Bitcoin,” he told viewers of Bitwise’s commercial. “Look for Bitwise, my friends.”

In a later commercial, Goldsmith tells viewers that “Satoshi sends his regards,” referring to Bitcoin’s anonymous creator who disappeared from internet discussions over a decade ago.

Bitwise has since pumped out a long list of “most interesting man memes” related to Bitcoin, miners, and private keys.

HashDex has run several commercials appealing to crypto’s appeal as next-generation technology.

Their ads feature decades-old interview footage of people discussing their criticisms of computer and payment tech, which seem ridiculous by today’s standards.

One includes a news broadcast covering Burger King’s first offering for customers to buy meals with a credit card.

A woman interviewed at the time said it was “ridiculous” if people had to use a credit card when they go to a fast food restaurant.

“Understanding disruptive innovation takes time. Bitcoin’s time has arrived,” wrote HashDex.

Competing on Fees

On Wednesday, Galaxy Digital CEO Mike Novogratz shared a one-minute video monologue on Bitcoin’s history in celebration of its 15th birthday since the genesis block.

Galaxy is currently partnered with trillion-dollar asset manager Invesco on an ETF application, which will feature 0% fees for its earliest customers.

“[Bitcoin’s] fixed and predictable supply makes it a potentially robust store of value,” Novogratz explained. “We are committed to helping you understand and explore the transformative potential of Bitcoin.”

While Galaxy competes on fees, VanEck is appealing to Bitcoin diehards: on Friday, the asset manager promised to donate 5% of profits from its ETF to funding-starved Bitcoin Core developers.

“Your tireless dedication to decentralization and innovation is the cornerstone of the Bitcoin ecosystem, and we’re here to support it,” the company wrote.

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Bitcoin, Ethereum ETF Recap: What Was US Investors’ Strategy During Fed’s Rate-Cut Week?

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It was a big week for financial markets and the global economy as the central bank of the world’s strongest economy pivoted from its monetary policy and reduced the key interest rates by 0.5%.

As such, it’s worth reviewing how local investors behaved when it comes down to their interactions with spot Bitcoin and Ethereum ETFs.

BTC ETFs on the Inflow Side

CryptoPotato reported on Wednesday that US investors were on a shopping spree for the spot Bitcoin ETFs. In the four trading days leading to the FOMC meeting, the net inflows to the 11 financial vehicles were just over $500 million.

Their behavior changed on the day of the rate cuts as the numbers turned red, with $52.7 million in net outflows. However, they reversed their strategy once again on Thursday and Friday, with $158.3 million and $92 million in net inflows, respectively.

On a weekly scale, this means that there were more withdrawals only on Wednesday. Overall, the total net inflows for the week stood at $397.2 million.

What’s particularly interesting about the past few weeks is the lack of actual interest in the largest Bitcoin ETF – BlackRock’s IBIT. It has seen only one day of positive flows since August 26, which occurred on September 15. There have been two days of net outflows within the same timeframe, while all other trading days saw no reportable action, according to FarSide.

In contrast, Fidelity’s FBTC has attracted impressive amounts on September 17 ($56.6 million), September 19 ($49.9 million), and September 20 (26.1 million). Ark Invest’s ARKB and Bitwise’s BITB have also seen impressive flows in the past few weeks.

Ethereum ETFs See Positive Streak

The spot Ethereum ETFs have failed to attract investors’ attention in the two months they have traded on US exchanges. However, there have been some minor positive signs in the past couple of days.

FarSide shows two consecutive days of net inflows – $5.2 million on Thursday and $2.9 million on Friday. Nevertheless, these numbers are still quite insignificant and the overall weekly figure is in the red.

The net outflows stood at $9.4 million on Monday, $15.1 million on Tuesday, and $9.8 million on Wednesday. As such, the Fed’s rate-cut week ended with $26.2 million in net outflows for the Ethereum ETFs.

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Gold Hit New ATH on Friday, Bitcoin Did Not: Which Has Performed Better in 2024?

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The precious metal has had a highly impressive year, having surged by about 27% and tapping a new all-time high just on Friday.

However, does this impressive YTD increase mean that it has done better than bitcoin, which is far from its ATH?

Gold Dominates 2024

Perhaps driven by the overall macroeconomic situation, with a few wars breaking out, uncertainty about numerous election cycles, purchases from emerging market central banks, or other reasons, the yellow metal has been at the forefront of price rallies in 2024. It entered the year at $2,065/oz, but it quickly started appreciating against the greenback.

The culmination came yesterday when it skyrocketed to $2,622 to tap a new all-time high, which meant that it had gained 27% of value since January 1. Its price movements against other currencies like the euro or the British pound are quite similar.

XAUUSD Year-to-Date. Source: TradingView
XAUUSD Year-to-Date. Source: TradingView

But that’s not all. Experts believe its climb is far from over. Goldman Sachs’ recent research reads that gold could go further, to about $2,700 in the next few months, especially if the US imposes new financial sanctions against other countries following the elections. The US debt burden is another factor that could boost its price.

Gold is our strategists’ preferred near-term long (the commodity they most expect to go up in the short term), and it’s also their preferred hedge against geopolitical and financial risks.” – reads Goldman’s memo.

Citing several other experts, CBS reported that gold is poised to have a bullish October due to the recent interest rate cut by the US Fed.

What About Bitcoin?

Bitcoin has a controversial stand in global economics. Believers see it as the natural replacement of gold, since it has many of its merits but operates in the digital world. Critics claim that it’s too volatile and its short history puts it more toward the side of riskier assets rather than gold, which has existed since the dinosaurs. Or maybe it’s something in the middle.

Nevertheless, BTC has also been on a bull run this year. It traded at approximately $42,200 on January 1 and shot up to a new all-time high less than three months later of nearly $74,000.

Although it lost a lot of ground in the following months, even dipping below $50,000 on a few occasions, it now trades at $63,000. This means that even though it’s more than ten grand away from its ATH in March, its 2024 rally has posted gains of roughly 50% – or nearly double those of gold. So, despite the yellow metal’s highly impressive year, perhaps its best yet, BTC has still performed better, for now at least.

Bitcoin/Price/Chart Year-to-Date. Source: TradingView
Bitcoin/Price/Chart Year-to-Date. Source: TradingView
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BTC Price Retraces to $63K, WIF Dumps by 10% Daily (Market Watch)

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Bitcoin’s price run after the Fed’s rate cut was halted at $64,000 and the asset was pushed down by around a grand.

The altcoins are also in the red on a daily scale, with the biggest corrections coming from the likes of TON, AVAX, and NEAR from the larger caps.

BTC Down to $63K

Bitcoin started the business week with a correction that drove it from over $60,000 to under $58,000 on Monday. It was expected to be a highly volatile week for the asset as the US Federal Reserve had a meeting on Wednesday to discuss a reduction in the key interest rates.

In the hours ahead of the event, BTC skyrocketed to over $61,000 but went on a rollercoaster once the US central bank indeed cut the rates by 0.5% on Wednesday. Nevertheless, the bulls prevailed and initiated another massive leg-up that drove the cryptocurrency to just over $64,000 yesterday, which became its highest price tag in over three weeks.

However, the asset failed to maintain its run and has declined by a grand since then, currently trading around $63,000. Additionally, there are other signs that the run could be over for now, and BTC could drop even further.

Its market capitalization has retraced to just under $1.250 trillion, and its dominance over the alts, which shot up to 55% at one point, is now down to 54.3% on CG.

Bitcoin/Price/Chart 21.09.2024. Source: TradingView
Bitcoin/Price/Chart 21.09.2024. Source: TradingView

Alts in Retracement Mode

The alternative coins registered impressive gains since Wednesday as well but have calmed on a daily scale. ETH, XRP, BNB, TRX, and SHIB have seen price movements of less than 1%. Others, such as SOL, DOGE, ADA, LINK, and BCH, have declined by 1-2%.

More notable price drops have come from the likes of Toncoin, Avalance, and NEAR Protocol. TON has tanked by 5% and now sits at $5.5, AVAX is down by 4% to $27, and NEAR (-4%) sits at $4.3.

WIF is the biggest loser from the top 100 alts, having dumped by almost 10%. NOT, BRETT, POPCAT, and AR follow suit.

The total crypto market cap has shed about $40 billion since yesterday and is below $2.3 trillion now.

Cryptocurrency Market Overview. Source: QuantifyCrypto
Cryptocurrency Market Overview. Source: QuantifyCrypto
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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

Cryptocurrency charts by TradingView.

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