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Coinbase-Backed DeSo SocialFi App Focus Raises $75 Million in One Week

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[PRESS RELEASE – Los Angeles, California, February 7th, 2024]

Key Takeaways

  • Focus, the revolutionary new decentralized SocialFi app, raised $75 million in one week
  • Focus rivals subscription platforms like OnlyFans and Patreon, a multi-billion-dollar industry
  • Users can reserve with DESO, BTC, ETH, and more to earn a 90% bonus in $FOCUS tokens for a limited time

Focus, a new decentralized SocialFi app built on the DeSo blockchain, has made waves in the crypto industry by amassing over $75 million in token reservations within its first week of launch.

This unprecedented achievement not only demonstrates the platform’s potential but also reflects the growing interest in decentralized social media.

Focus (focus.xyz) is built by DeSo, the team that raised $200M from Coinbase, Sequoia, a16z, Polychain, and other top funds. It aims to disrupt the trillion-dollar social media market and creator economy by introducing groundbreaking features rivaling X, Onlyfans, and Patreon.

The total addressable market for this sector is substantial, with OnlyFans projected to process approximately $8 billion in 2023 while charging a 20% transaction fee. These high fees significantly cut into creator profits, emphasizing the need for a fairer solution.

Focus combines the best of Onlyfans, Patreon, X, and other billion-dollar social platforms into one app and features permissionless and anonymous crypto-native monetization features that are not possible in web2.

Built on the Decentralized Social (DeSo) blockchain, Focus distinguishes itself with a unique approach to content ownership, creator monetization, and user engagement.

In response to this overwhelming achievement, Nader Al-Naji, the Founder of DeSo and visionary behind Focus, shared his insights:

“The response we’ve received is nothing short of spectacular. It’s a testament to the community’s belief in a decentralized future for social media. Our platform is not just about reshaping social media; it’s about empowering users and creators in a way that’s never been done before. This milestone is just the beginning of our journey towards a more decentralized social landscape.”– Nader Al-Naji, Founder of DeSo

Focus’s mission extends beyond the realm of conventional social media.

Focus aims to revolutionize the way we interact online by offering unprecedented monetization opportunities for creators, coupled with advanced AI tools, while also tackling the challenges of censorship and content authenticity.

Thanks to the DeSo blockchain and its Revolution Proof of Stake system, Focus will support the storage of content directly on-chain for 1/10,000th of a cent per post, which is much less than Solana at ~$1 per post or Ethereum at ~$100+ per post.

One of the key features attracting users to Focus is the opportunity to reserve $FOCUS tokens. This process is akin to staking, with a unique twist – users can reserve tokens using various supported currencies such as BTC, ETH, SOL, USDC, and DESO.

Focus allows anyone in the world to become an owner, even prior to the app launch. Imagine owning a piece of Meta or Twitter before it was even released. Users who participate in the early reservation period is able to buy $FOCUS tokens, and also receives an extra bonus equal to the amount listed, currently set at 90% and drops by 5% each week until the app launch. This is a benefit designed to reward early supporters and adopters of the platform.

The reservation process is user-friendly and fully refundable, ensuring participants can confidently support the platform while maintaining financial flexibility. As Focus gears up for its app launch, the excitement within the community is palpable. With its innovative approach to tokenomics, Focus is poised to redefine the landscape of social media and cryptocurrency.

To reserve tokens and earn a 90% bonus in $FOCUS, prospective users should visit Focus.xyz and reserve their funds before 11:11 am EST on February 8th. The bonus will drop every week until the app goes live.

About Deso

DeSo is the first and only censorship-resistant Layer-1 blockchain purpose-built to power storage-heavy apps and scale decentralized social networks for mass adoption. Their mission is to decentralize social media like Bitcoin and Ethereum are decentralizing finance. DeSo has gained significant adoption and boasts 2.6M users (wallets) and 93M transactions. With Focus, DeSo aims to usher in a new age in crypto led by cutting-edge consumer apps that scale to billions of users.

Contact

Head of Growth
Ed Moss
DeSo Foundation
ed@deso.org

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Cryptocurrency

Unsuspecting Elderly Widow Loses $281K in a Romance Scam: The Dark Side of Crypto

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In an effort to curb the misuse of cryptocurrency ATMs, Australian authorities have identified 90 individuals, many of them scam victims or unwitting money mules, following a months-long investigation led by AUSTRAC’s cryptocurrency taskforce.

The operation was conducted in collaboration with federal and state law enforcement agencies and marks a significant step in understanding how crypto ATMs are being co-opted to facilitate fraud and the laundering of illicit funds.

Widow Scammed Out of $281K in Crypto ATM Scam

According to the official press release, the investigation targeted users with unusually high volumes of transactions, drawing from ATM data across all Australian states. Analysts found that many of the top users were not orchestrating criminal schemes, but rather had been manipulated into them.

In a particularly distressing case, a woman in her 70s lost over $281,000 after falling prey to romance and investment scams, and repeatedly deposited cash into crypto ATMs under false promises. Another victim, also a woman in her 70s, was conned out of more than $130,000 after engaging with what she believed was a legitimate investment platform.

AUSTRAC CEO Brendan Thomas said the findings were more alarming than expected. He added:

“It’s hard to hear these stories, but now we have a better picture of the harms being perpetrated through crypto ATMs, we are better placed to take action, including working with the industry to harden the sector against criminal misuse.”

In response, AUSTRAC recently introduced minimum operational standards for crypto ATM providers. This includes a $5,000 limit on cash transactions, mandatory scam alerts, and improved customer verification and transaction monitoring protocols. These regulatory changes aim to tackle the exploitation of the machines by fraudsters and reduce opportunities for laundering proceeds from criminal activity.

The operation was coordinated by NSW Police and supported by the Australia-New Zealand Crypto Practitioners Working Group (ANZCPWG). Meanwhile, the Australian Federal Police’s cybercrime coordination unit (JPC3) is also launching a national awareness campaign to educate the public about the risks of using crypto ATMs under coercion or misleading advice.

Older Australians Most Affected by Crypto Scams

Crypto scams in Australia have been increasing at a disturbing rate. More precisely, crypto ATMs, which are now more than 1,600 nationwide, are increasingly being misused by fraudsters who target vulnerable citizens.

Over $3 million was lost to cryptocurrency ATM scams in the country between January 2024 and January 2025. Experts are warning that the real figure could be far higher. According to a report cited by the Australian Federal Police (AFP), 150 scam cases were reported, mostly involving investment fraud, extortion, and romance scams, with victims losing over $20,000 on average. Nearly half of those affected were aged over 51.

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Cryptocurrency

30% Surge for Dogecoin? Here’s What Needs to Happen (Analyst)

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TL;DR

  • The meme coin mania seems to have faded despite a few brief moments of hope, and the niche’s leader has failed to recapture its momentum and investors’ attention.
  • However, there’s a chance for a massive double-digit surge, but only under certain conditions, according to popular crypto analyst Ali Martinez.

To embark on its 30% journey north, the largest meme coin by market cap first needs to reclaim the $0.17 resistance. This doesn’t sound like such a major hurdle, given its current price tag of $0.164.

The second part of the equation involves the TD Sequential, which is a metric often used to determine the underlying asset’s market exhaustion in either direction.

The indicator has presented a buy signal on DOGE’s 3-Day chart. Consequently, Martinez concluded that both of these factors could result in a price pump to $0.21.

This would be a breath of fresh air for Dogecoin, which has struggled quite a lot since early 2025. In the past month alone, its price has tumbled by over 21%.

Despite this rather unfavorable market movement lately, some industry participants have remained highly bullish on DOGE’s future price trajectory. JAVON MARKS, known for his bullish statements on several crypto assets, believes the OG meme coin still has a chance to post a mind-blowing surge that can take it to the stratosphere, based on historic performance.

Such a price tag sounds just a bit far-fetched at the moment. History is no indication for future price movements, and $20 per DOGE would mean a whopping market cap of roughly $3 trillion, which would make it a lot bigger than BTC.

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Ripple’s Legal Fight Nears End: Is the $10K XRP Dream Possible?

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Ripple has just announced that it will drop its cross-appeal against the SEC, signaling the end of a years-long legal siege.

CEO Brad Garlinghouse declared: “We’re closing this chapter once and for all.” With the SEC expected to reciprocate, XRP surged by 5% at one point to $2.2.

But beneath the modest green candle lies a tidal wave of speculation. The question everyone’s whispering, tweeting, and meme-posting about: Could XRP really hit $10,000?

The $10K Obsession

There have been more modest predictions, such as those of social media personality Jake Gagain, who recently calculated that a 50x surge, as touted by Carl Moon, would catapult XRP to $106.50.

Influencers like Lucy Bear have called such projections “conservative,” with Casi Trades boldly stating:

“If you think XRP can’t reach double digits, you don’t understand crypto!”

What about the $10,000 promised land? If the XRP Army is to be believed, this number isn’t plucked from some random crypto casino. Apparently, it traces back to elusive Ripple co-founder and XRPL architect Arthur Britto, who is said to have envisioned a future where XRP would serve as the global liquidity backbone for all payments.

According to enthusiasts, Britto believed that for XRP to fulfil its destiny, it would need to hit a staggering $10,000 per token. And while many have scoffed at such moonshot valuations, diehards seem to be doubling down.

In a recent episode of The Rollup podcast, former NEAR engineer Altan Tutar described the XRP fraternity’s $10,000 conviction as almost religious, saying, “I’ve never seen anything like this in any other community.”

While not directly adding his name to the believers’ list, Tutar acknowledged the rationale behind the conviction, comparing XRP’s potential rise to Bitcoin’s own journey to an all-time high price of $111,814.

“If Bitcoin went to $100K, then why not XRP to $10,000?” he asked.

But Here’s the Reality Check

A $10,000 XRP price implies a market cap of $590 trillion, dwarfing the entire global economy. Even Gagain’s $106 price means a $6.28 trillion valuation, more than double Bitcoin’s peak market cap.

It’s probably why Rollup host Andy bluntly dismissed $10,000 as pure fantasy, stating, “XRP is not going to $10,000… $10 is already a stretch.”

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