Eric Anziani, crypto.com’s COO and President, took the main stage during the ongoing Paris Blockchain Week conference, and spoke about the company’s progress in the past few years, the massive marketing deals, as well as the crypto adoption curve.

He believes that the decade-long saying ‘institutions are coming’ to the industry will finally materialize during the current cycle. He added that the most significant catalyst for their arrival was the launch of Bitcoin and then Ethereum ETFs in the United States, as these financial products opened the door for regulated entities to enter the market.

The BTC ETFs indeed saw massive demand in their first year, which changed in the past few months after Trump took office. The Ethereum ETFs have failed to attract even a small portion of those funds, but the industry is expecting more crypto-related products to hit the US market this year under the more favorable regulatory conditions.

Consequently, a sizeable portion of crypto.com’s focus for the future has turned to institutions and they have build a platform that allows these prominent investors to use it to gain exposure to the crypto industry.

He touched upon the recent deal between one of US President Donald Trump’s firms and the popular exchange, which will have crypto.com serve as custodian for future ETFs launched by the POTUS’s media companies. Anziani indicated that this will allow even more users to join, which will benefit the financial vehicles as well as his company.

The exec talked about the exchange’s massive ad deals that it struck in the past few years with big brands like Formula 1, the World Cup, UEFA Champions League, as well as the rebranding of LA’s Staples Center to Crypto.Com Arena.

He said the results have been ‘fantastic’ with most quantifiable measures jumping by up to 2x in the first few years. As such, his company will continue to explore similar names for future partnerships and will double down on the successful ones, like the F1 deal.

Vermont-based asset manager Teucrium is launching the first XRP-based exchange-traded fund (ETF) in the U.S. today, a leveraged product that comes before a spot version even got a green light.

The Teucrium 2x Long Daily XRP ETF (XXRP) will list on NYSE Arca, offering twice the daily performance of XRP.

Why a Leveraged ETF First?

The fund comes amid growing momentum for XRP ETFs. Multiple issuers, including heavyweights like WisdomTree, Franklin Templeton, Canary Capital, and 21Shares, have already filed for such products, with all of them still under review by the Securities and Exchange Commission (SEC).

In a post on X, Bloomberg’s Eric Balchunas called the launch “very odd,” noting that leveraged products typically follow spot approvals. “Spot XRP still isn’t approved, though our odds are pretty high,” he added.

The agency recently softened its stance on crypto following a reshuffle in its ranks instigated by Donald Trump’s victory in last year’s U.S. presidential election as well as a string of court losses.

Last month, it decided to drop a long-running case against Ripple Labs, the creator of XRP. That settlement, which included a reduced fine of $50 million for Ripple, cleared a major hurdle for the crypto company and likely improved the chances for the approval of a spot ETF product tracking its native token.

Teucrium’s fund targets short-term traders with a 1.85% management fee. The filing struck a cautious tone, highlighting risks like XRP’s volatility and declining performance. Demand for the product remains unclear, with Ethereum ETFs largely struggling as institutions still heavily focus on Bitcoin.

XRP Price Action: A Mixed Bag

As XRP gets ready to hit the market, the asset continues to show a mixed price trend. At press time, the token was trading at $1.87, posting a 7% gain over the past 24 hours.

However, the short-term uptick failed to hide poor performances across different timeframes, with XRP slipping 11.2% in the last seven days. Furthermore, over the past two weeks, the asset fell 23%, while also losing nearly 20% of its value in the last month.

Compared to the broader crypto market, which is down 8.2% after being caught on the wrong end of the aftereffects of President Trump’s new trade policies, XRP’s losses are slightly steeper. Still, on a yearly scale, the token is up by an impressive 215%, buoyed in part by favorable legal outcomes and the growing ETF speculation.

Ripple has notably declined due to escalating tariff wars, breaking below the crucial 200-day moving average at $1.8. However, the price still faces a key support zone, and if this level is breached, the asset could experience a substantial downturn.

XRP Analysis

By Shayan

The Daily Chart

XRP recently dumped hard by double digits, driven by a risk-off market sentiment and distribution behavior linked to global tariff tensions. This downward pressure pushed the price below the critical 200-day moving average at $1.8, reinforcing bearish sentiment as market participants shift toward safer assets like gold.

However, Ripple is now approaching a significant support region near the 0.618 Fibonacci level at $1.6, which aligns with the wedge’s lower boundary.

This area is expected to act as a strong support, potentially leading to consolidation. However, if selling pressure intensifies and the price breaks below this level, a deeper downtrend toward lower levels will become increasingly likely.

The 4-Hour Chart

On the 4-hour timeframe, XRP’s recent surge in selling pressure led to a breakdown below the lower boundaries of both the expanding wedge and the descending flag pattern at $1.8, strong bearish signals. Despite this, the asset has since rebounded, retracing toward the broken level and testing the last supply zone at $2.

If Ripple faces rejection at this resistance, the bearish breakout will be confirmed, increasing the likelihood of another downward leg toward the $1.5 threshold. The upcoming price action near this supply zone will be crucial in determining Ripple’s next move, with a bearish continuation being the most probable scenario.