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FIFA Rivals Brings Iconic Football Brand adidas into Its Universe with Exclusive In-Game Content

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[PRESS RELEASE – Los Angeles, California, June 6th, 2025]

adidas is entering the world of FIFA Rivals with a series of digital products, features, and in-game content. The multi-year licensing agreement kicks off with the worldwide launch of FIFA Rivals on June 12th, the new officially licensed, arcade-style mobile football game from FIFA and Mythical Games.

The adidas brand and products will be featured across FIFA Rivals, providing players with access to exclusive digital items, including kits, jerseys, and shoe releases inspired by the brand’s rich football heritage.

“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way,” said John Linden, CEO and co-founder of Mythical Games. “Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences.”

A New Era of Football Gaming 

FIFA Rivals offers a bold new take on mobile football—combining FIFA authenticity with lightning-fast, arcade-style gameplay. Players can build their dream team from the world’s biggest clubs and stars, compete in real-time PvP, and trade digital player cards on the Mythical Marketplace. As part of this collaboration, fans and FIFA Rivals players can unlock a range of digital items to outfit their teams in true three-stripe style, including:

Digital Kit Drops featuring classic and future-forward adidas jersey designs

Boot Releases tied to real-world player performance and adidas drops

● A limited-edition match ball designed for FIFA Rivals gameplay

● A fully immersive adidas Training Facility, where players can level up player cards and complete challenges

The collaboration also includes limited-time in-game events, challenges, and rewards tied to adidas’ most celebrated football gear and apparel drops, bringing a deeper layer of real-world connection to the digital pitch, and includes cover-athlete rights and cross-promotional campaigns.

FIFA Rivals: The Future of Football, Powered by Mythical 

Following a successful beta in key markets, FIFA Rivals is launching globally next week on the App Store and Google Play Store. Built for both core football fans and mobile gamers, FIFA Rivals is a high-octane arcade-style game that allows anyone to jump into the action instantly, build their dream squads, compete in real-time PvP matches, and trade player cards—represented as digital collectibles—on the Mythical Marketplace.

Backed by Mythical’s platform and Marketplace, FIFA Rivals gives players full ownership of their in-game assets with the ability to buy, sell, and trade securely with others around the world.

FIFA Rivals is scheduled to launch globally on iOS and Android on June 12th. For updates and more information, visit fifa.rivals.game and join the community on X (@fifarivals).

About adidas 

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.

For more information, please visit www.adidas-Group.com.

About Mythical Games 

Acknowledged by Fast Company’s World Changing Ideas 2021 and recently Forbes’ Best Startup Employers (2024), Mythical Games is a next-generation game company creating world-class games and empowering players to take ownership of their in-game assets through the use of blockchain technology. The team has helped develop major franchises, including Call of Duty, Call of Duty Mobile, World of Warcraft, Diablo, Overwatch, Magic: The Gathering, EA Madden, Harry Potter Hogwarts Mystery, Marvel Strike Force, Modern Warfare 3, and Skylanders. Mythical’s current games, Blankos Block Party and NFL Rivals, are already played by millions of consumers worldwide and create a new economy for players, allowing them to engage in a new way with games, but also directly trade and transact safely with other players worldwide.

The Mythical Marketplace, the first in-game blockchain Marketplace on iOS and Android, provides gamers with ownership and control over the purchase and sale of digital assets, while the Mythical Platform protects gamers that may be new to blockchain through a custodial wallet for their digital items.

Learn more: https://mythicalgames.com/

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Cryptocurrency

BNB Hits Record High, Analysts Now Target $2K

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TL;DR

  • BNB clears two-year resistance with volume support and 120K+ tokens bought by Nano Labs.
  • Risk indicators show no overheated conditions, giving room for the rally to continue climbing.
  • Windtree Therapeutics and others are securing millions to increase BNB holdings for treasury use.

BNB Breaks Resistance and Pushes Higher

BNB has moved above $855, setting a new all-time high. Analyst Crypto Patel confirmed the breakout and named $2,000 as the next major level to watch. He pointed out that BNB has gained over 100% since its last retest, with the rise supported by steady growth across the Binance ecosystem.

Crypto analyst Henry noted that BNB cleared a six-month channel and held its retest at $780. He added that smart money stepped in as volume spiked and demand zones held firm. Nano Labs has reportedly accumulated more than 120,000 BNB. 

Meanwhile, BNB Chain’s decentralized exchange volume reached $190 billion this month, with on-chain transactions rising threefold since April.

Risk Metrics Show No Overheating

Joao Wedson, CEO of Alphractal, said BNB’s current Sharpe Ratio remains under 1.0. This level suggests the rally has not yet entered the high-risk zone often seen before local tops. Previous market peaks, such as in April–May 2021, saw the ratio rise well above this range.

Wedson also pointed to the Normalized Risk Metric, which is now at 0.005. This number is low compared to earlier highs, showing that BNB is not trading under excessive pressure. 

According to Wedson’s analysis, the setup suggests more room for upward movement before risk signals begin flashing.

In addition, the BNB/ETH ratio is on the rise. Wedson noted that this pattern has often appeared when Bitcoin nears a short-term top or bottom. In previous cycles, sharp moves in this pair acted as early signs of broader changes in the market trend.

As BNB gains strength against Ethereum, traders are watching for possible follow-through from Bitcoin and other large-cap assets.

Treasury Activity and Large Purchases Increase

Windtree Therapeutics, a biotech firm listed on Nasdaq, announced plans to add BNB to its reserves. The company has secured $520 million through two funding deals—a $500 million equity line of credit and a $20 million stock purchase agreement with Build and Build Corp.

Separately, a Chinese blockchain company confirmed a $500 million convertible notes deal to buy BNB. Its goal is to accumulate up to 10% of the total circulating supply.

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Ripple Price Warning: XRP Could Tumble if This Crucial Support Cracks (Analysis)

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Following Bitcoin’s record-breaking rally, Ripple (XRP) has experienced a notable uptrend in recent weeks, establishing a strong bullish market structure across both its USDT and BTC trading pairs.

However, the current price action indicates a potential overextension, suggesting a short-term correction or consolidation phase may occur before further upside continuation.

Technical Analysis

By ShayanMarkets

The USDT Pair

XRP has recently surpassed the significant $3.30 resistance level against USDT, extending a rally that began in early July. This bullish breakout was triggered by the price moving above both the 100-day and 200-day moving averages, which are now trending upward and forming a bullish crossover near the $2.40 area. These moving averages are likely to act as dynamic support in case of a deeper retracement.

Despite the bullish momentum, XRP is showing early signs of rejection at the $3.30 level. The Relative Strength Index (RSI) entered the overbought zone but has since declined below 70, coinciding with the current price pullback. The $3.00 level is now serving as short-term support.

If this level holds, it could provide a solid foundation for the next leg up. However, a break below $3.00 could trigger a more pronounced decline toward the $2.40 region, where the aforementioned moving averages converge.

The BTC Pair

The XRP/BTC chart reflects a similar trend, with Ripple’s token surging from early July and breaking above the 100-day and 200-day moving averages, both positioned near the 2,400 SAT level. This bullish move was met with resistance at 3,200 SAT, where the rally temporarily stalled.

Currently, the market is retesting a bullish fair value gap near the 2,700 SAT area. If this zone provides support, it could serve as a launchpad for another attempt at the 3,200 SAT resistance, with potential for a breakout. Conversely, failure to hold above 2,700 SAT could open the door to a deeper correction, with downside targets around 2,400 SAT or possibly the key 2,000 SAT support level.

Overall, while XRP’s trend remains bullish, short-term caution is warranted due to potential overbought conditions.

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

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Cryptocurrency

Bitcoin Price Analysis: BTC Correction Over? Here’s What Signals a New ATH

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Bitcoin recently flushed a key liquidity zone below the $116K mark, triggering a period of sideways consolidation.

With the FOMC meeting scheduled for Wednesday, traders are bracing for a potentially significant price move driven by macroeconomic developments.

Technical Analysis

By ShayanMarkets

The Daily Chart

Bitcoin remains within a steep ascending price channel, recently triggering a sweep of significant sell-side liquidity just below the $116K level. This area was loaded with stop-losses and long liquidations, which were flushed as the market dipped.

Despite a short-term rebound following the sweep, bullish momentum has yet to regain full strength, likely due to a spike in supply pressure following a historic whale transaction, where one of the oldest known wallets moved dormant BTC after years of inactivity.

Currently, Bitcoin is consolidating between the ascending channel’s support at $114K and the ATH resistance around $123K. This range-bound behavior reflects market hesitation ahead of the FOMC meeting scheduled for Wednesday, which is expected to trigger a major volatility event based on the Fed’s rate policy decision.

The 4-Hour Chart

On the lower timeframe, BTC’s corrective drop was absorbed near the 0.5 Fibonacci retracement zone around $115K, prompting a reversal. Moreover, the price action has broken above a bullish flag formation, signaling a potential continuation toward $123K if momentum sustains. However, this bullish setup is contingent upon upcoming macro developments.

All eyes are now on Wednesday’s FOMC meeting, with traders awaiting confirmation of a rate cut or hawkish tone. Depending on the Fed’s stance, Bitcoin could either break above its ATH or revisit lower support zones.

On-chain Analysis

By ShayanMarkets

As Bitcoin continues to trade sideways without a decisive breakout, the behavior of large holders is raising eyebrows across the market. On July 25th, a notable spike in Binance Whale Inflows was recorded, with over $1.2 billion in cumulative BTC entering the exchange in a single day. This surge marks the largest 30-day inflow observed in recent months, signaling a major shift in market dynamics.

This wave of inflows led to immediate short-term selling pressure, pushing Bitcoin down from the $120K resistance to the $115K–$116K support zone, where it currently consolidates. While retail inflows have been gradually rising, they pale in comparison to this whale activity, highlighting a significant imbalance in market supply.

If buyers fail to absorb this wave of supply, further downside toward $110K becomes a likely scenario. However, should Bitcoin rebound from current support, a retest of $121K and potentially new all-time highs remain on the table.

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

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