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A new age in investing: The transformative power of asset tokenization

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Asset tokenization has long been regarded as one of the most compelling applications of blockchain technology. Back in June 2019, the United States investment banking giant BNY Mellon declared it has the potential to “dramatically change the dynamic” for investors and unlock opportunities that were previously out of reach. 

Real estate is an inevitable place to start. Tokenizing properties can open the door to fractional ownership, enabling individuals to purchase a small chunk of a building. The volatility of global markets has shown why diversification is crucial — but until now, the sheer cost of real estate has made it inaccessible for many.

The benefits might not stop here, either. It can take up to six months to close a purchase on a home, all thanks to a process that is time-consuming, agonizing and surprisingly paper-based. Tokenization has the potential to speed things up, all while offering a higher degree of trust and transparency. Enhanced liquidity could ultimately revitalize the market, making transactions frictionless.

There are also ramifications in the world of business. Franchising has proven an exceptionally popular way of expanding a brand — with McDonald’s, Subway and Chick-fil-A just some of the fast-food giants that allow entrepreneurs to open their own stores. Here’s the problem, though: there are huge expenses involved with this kind of investment. According to the HR company ADP, startup costs can be as high as $5 million — a sum that few individuals could summon up on their own. The fractional ownership achieved through tokenization can remove barriers to entry, delivering tangible benefits for every participant in such an ecosystem.

Elsewhere, tokenization could offer a modern twist on crowdfunding, which has allowed cutting-edge products to hit the market with the support of everyday consumers. Embracing blockchain can allow entrepreneurs to reach a wider cross-section of investors, all while delivering higher levels of liquidity. This could also transform the way pricey infrastructure projects get off the ground, especially in the renewable energy sector. Not only could this unlock fresh funding in the race to slash carbon emissions, but this could also bring down household bills.

Over on the star-studded streets of Hollywood, tokenization is already making its presence felt. From film productions to music rights, passionate fans can now take a financial stake in the creations they care about most. This can also free content creators from the confines of record labels and movie studios, allowing them to take risks and take control of their destiny. Better still, it also means anyone can become a celebrity. One compelling use case in this arena relates to Stoner Cats, an animated series backed by NFTs that was launched by Mila Kunis in 2021. It sold out in just 35 minutes.

Making tokenization usable

One could argue that this is just the tip of the iceberg when it comes to the potential use cases for tokenization, but there are challenges that stand in the way. One of them is regulation, and fractured frameworks in jurisdictions around the world mean there’s a lack of cohesion for entrepreneurs who want to embrace this technology.

It’s also a very new space, with limited historical data and ties to a volatile market. That’s where platforms like Brickken come in. Similar to Shopify enabling customized e-commerce stores, Brickken enables tokenizing businesses to create their own custom Token Store, further enhancing the demystification of tokenization. This project’s goal is to help digital assets be created, sold and managed in a seamless way. By offering a series of user-friendly tools and features presented in an all-in-one platform, Brickken empowers companies to easily embrace tokenization and infuse a 21st-century twist into their business model.

One of the most significant use cases for Brickken’s platform is the tokenization of real estate. By leveraging blockchain technology, Brickken facilitates fractional ownership of real estate, making real estate investing more accessible and inclusive. Through tokenization, investors can acquire fractional ownership tokens that represent a portion of the property’s value. This approach opens new avenues for liquidity, reduces barriers to entry, and enables a more efficient and transparent real estate market.

Beyond real estate tokenization, Brickken offers companies the ability to tokenize their equity or debt instruments, revolutionizing the way capital is raised. Through the platform, companies can create digital tokens that represent equity or debt instruments, allowing investors to participate in the growth and success of the business. This approach opens up new opportunities for startups and established companies alike, providing greater access to capital and fostering a more inclusive investment ecosystem. 

Moreover, Brickken is addressing the challenge of limited capital in renewable energy investments by tokenizing projects, promoting fractional ownership and accessibility. Investors can now purchase fractional shares, overcoming financial barriers and supporting sustainable initiatives. 

Simplifying life through tokenization

Billed as a no-code solution that is white-label by nature, Brickken says it offers a global ecosystem of partners to ensure each client is supported at every step of their journey, holding their hand while assets are fractionalized. 

A key component of this ecosystem is the platform’s native token BKN, which provides users with access to a variety of services and benefits. Token holders can participate in tokenized investments, gaining exposure to real estate, art, intellectual property and other exciting asset classes. In addition, BKN tokens grant users exclusive access to premium features, discounts and rewards within the Brickken marketplace. Holders can also participate in governance decisions and shape the future direction of the platform. 

Brickken’s key point is this: While tokenization may not be in the mainstream yet, there are already compelling examples where tokenization is adding real value to people’s lives.

Ludovico Rossi, Brickken’s chief revenue officer, said: 

“Fractional ownership is the transformative progression of the sharing economy, and asset tokenization is its powerful enabler. This paradigm shift will shape our future, surpassing the impact of the sharing economy as we enter an era where fractional ownership becomes the norm. Brace yourself, the wave is imminent.”

To facilitate the adoption of tokenized assets, Brickken is launching its Token Issuer Academy, which provides comprehensive guidance, tutorials, and tools for successful enterprise tokenization for individuals and businesses. By joining the Academy, participants will gain essential knowledge on how to create, distribute, and manage tokens using the Brickken Token Suite, enabling them to harness the potential of blockchain technology and decentralized finance.

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.

Cryptocurrency

The Open Platform is the first unicorn in Web3 ecosystem in Telegram at $1bn valuation

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[PRESS RELEASE – Dubai, United Arab Emirates, July 3rd, 2025]

The Open Platform raises $28.5M in Series A equity funding round, showcasing investor confidence in TON’s ecosystem

  • The equity round was led by Ribbit Capital, a leading fintech and crypto investor, with Pantera Capital also participating.
  • The investment underscores strong confidence in The Open Platform’s continued development of the blockchain ecosystem in Telegram, being built on TON.
  • The involvement of prominent investors and the raised capital will support the launch of TOP’s portfolio companies across the U.S., EU, and other key regions.

The Open Platform, the leading tech company developing TON-based innovations in Telegram, has announced the completion of its Series A and subsequent extension funding rounds, reaching a $1 billion valuation and becoming the first unicorn in the TON-based ecosystem in Telegram.

The Open Platform raised $28.5 million in an extended Series A funding round, led by Ribbit Capital, with Pantera Capital also participating. Including this latest raise and previous seed investments, The Open Platform has now secured over $70 million in total funding. These investments demonstrate the confidence that leading investors have in The Open Platform’s ability to spearhead the growth of the blockchain ecosystem in Telegram. This ecosystem is being built on TON Blockchain – a fully decentralized and highly scalable blockchain that is the exclusive blockchain partner of Telegram Messenger.

The current strategic focus of The Open Platform centers on geographical expansion. The involvement of prominent investors, along with the newly raised capital, will support the launch of TOP’s portfolio companies across the U.S., EU, and other key regions — in alignment with TON Foundation’s global vision. This expansion will involve significant investment in go-to-market strategies, regulatory licensing, compliance infrastructure, and security enhancements, all aimed at ensuring sustainable growth and long-term success in these new jurisdictions.

Andrew Rogozov, CEO and Founder of The Open Platform, said, “This investment supports our long-term strategy to scale the adoption of blockchain-based products by leveraging the power of Telegram as a distribution channel. By combining TON Blockchain with Telegram’s global reach, we’re building both the infrastructure and the consumer-facing apps needed to onboard a billion users to crypto.”

The Open Platform is driving the growth of the TON-based ecosystem within Telegram, building both core infrastructure and consumer-facing apps across finance, gaming, and entertainment. Products that The Open Platform has powered include Wallet in Telegram, a digital asset solution seamlessly embedded into Telegram’s interface; Tonkeeper, TON’s leading non-custodial crypto wallet; STON.fi, the leading swap dApp on TON and the developer of a liquidity aggregation protocol, Omniston; Getgems, TON’s foremost NFT marketplace; Tribute, a monetization platform for creators in Telegram; and Notcoin, a viral Tap-to-Earn game, along with many more products.

By integrating blockchain technology into everyday digital experience, The Open Platform is creating a seamless, scalable platform designed for a billion users, accelerating the mainstream adoption of crypto — expanding global access to financial services, and enabling a new generation of builders and developers to build the next wave of consumer dApps.

This latest investment from Ribbit Capital, which has previously provided early-stage investment to Coinbase, Nubank, and Revolut, amongst many others, and Pantera Capital, is a testament to the potential these investors see in the integration of blockchain technology into a messenger application with over a billion users.

Micky Malka, Founder of Ribbit Capital, said, “We back teams that reimagine how the world experiences money and technology. The Open Platform’s vision of building an intuitive and open platform that enables a robust digital ecosystem to form within Telegram — a platform used by hundreds of millions — opens a new frontier of opportunities for builders and users on a global scale.”

“We’re thrilled to back this exceptional team led by Andrew. The opportunity to support groundbreaking tech and financial products that reach 1 billion people is inspiring,” said Ryan Barney, Partner at Pantera Capital. ”We’re excited to collaborate with the TOP team and strengthen our commitment to TON and Telegram’s ecosystems.”

TON Blockchain has been the subject of increased institutional interest throughout this year. In March, TON Foundation announced that several leading investors, including Sequoia Capital, Ribbit Capital, Benchmark, Draper Associates, Kingsway, Vy Capital, Libertus Capital, CoinFund, SkyBridge, Hypersphere, and Karatage, have acquired and now hold $400 million worth of Toncoin, signaling growing interest in the TON-based ecosystem in Telegram.

About The Open Platform:

The Open Platform (TOP) is the leading tech company developing Web3 innovations in Telegram. TOP is fueling the Telegram economy through both foundational infrastructure and consumer-facing apps. By integrating blockchain technology into day-to-day digital experience, TOP is building a seamless, scalable platform designed for a billion users — accelerating the mass adoption of crypto.

For more information, users can visit: top.co

Stay connected on: LinkedIn | X | Telegram

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Ripple (XRP) Price Predictions, Recent Binance Changes, and More: Bits Recap July 4th

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TL;DR

  • Analysts remain bullish on XRP, with some eyeing a move to $2.65 or even $3, while others dream of a historic surge to $30.

  • Binance added NEWT and SAHARA to its VIP Loan program, removed several trading pairs (impacting FIO the most), and launched new staking options for SOL-related tokens.

  • After closing Q2 at a record $107,500, BTC hovers near $109K; while some foresee a rally toward $120K, Arthur Hayes warns of a short-term drop to $90K due to US liquidity shifts – though he stays bullish long term.

XRP Forecasts

Despite its daily decline of around 2.5%, the XRP price is up 6% on a weekly scale and remains the subject of bullish predictions.

XRP Price
XRP Price, Source: CoinGecko

Just a few days ago, the X user World of Charts argued that an XRP breakout and retest has already been confirmed, anticipating a pump above $3 sometime in July.

For their part, Maxi thinks the token could mirror its impressive performance from the end of 2017 and experience a 1,200% rise in a matter of days. A jump of that type would push the price to a new historic peak of around $30, which, as of the moment, seems quite unlikely.

Other popular analysts who made more realistic forecasts include Ali Martinez and Crypto Beast. The former claimed XRP could be forming an inverse head and shoulders pattern, “potentially setting the stage for a 15% breakout to $2.65.” Crypto Beast expects the price to make a 3x during the ongoing bull run.

What’s New Around Binance?

The world’s largest crypto exchange recently added Newton Protocol (NEWT) and Sahara AI (SAHARA) as new loanable assets on its VIP Loan program. Despite the support, the tokens witnessed substantial price corrections.

Additionally, Binance scrapped the following spot trading pairs: ACT/EUR, FIO/BTC, TNSR/FDUSD, and TST/FDUS. Such actions usually have a negative effect on the involved coins due to reduced liquidity, less visibility, and reputational blow. FIO took the biggest blow, plunging by 8% after the announcement. 

Earlier today (July 4), Binance came up with another disclosure. It informed its users that they can stake their SOL, HODL BNSOL, sBNSOL, or bzSOL holdings and earn up to 6.5% APR, with boosted LAYER, ACE, and DYM airdrops distributed automatically.

“But that’s not all, something new is launching soon,” the exchange teased. 

How’s BTC Doing?

Last but not least, we will delve into the leading cryptocurrency and explore some interesting price forecasts. Bitcoin (BTC) made history in May, reaching a new all-time high of almost $112,000. In the weeks that followed, it saw a slight pullback but still closed Q2 at around $107,500the highest quarterly finish in its history.

The crypto community remains quite bullish that the asset, currently trading just south of $109,000, could be on the verge of a rally toward a fresh peak. X user CRYPTOWZRD thinks a breakout above $110,500 could push the price to $120,000. 

On the other hand, Arthur Hayes (co-founder of BitMEX) predicted a short-term pullback to $90,000 due to a potential liquidity drain from the US Treasury issuing new debt following Trump’s “Big Beautiful Bill. However, he remains a bull for the long term, viewing the possible pullback as just a temporary event. 

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Crypto Price Analysis July-04: ETH, XRP, ADA, SOL, and HYPE

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This Friday, we examine Ethereum, Ripple, Cardano, Solana, and Hyperliquid in greater detail.

Ethereum (ETH)

ETH closed the week with a 4% price increase and is currently sitting comfortably above $2,500. This is impressive considering that only two weeks ago it was at $2,100.

With buyers returning, optimism is increasing across the market which may finally allow it to test and break the resistance at $2,800. As long as the price is above $2,500, bulls have the advantage and higher price levels are likely.

Looking ahead, ETH shows a clear bullish bias across momentum indicators such as the MACD and RSI which are making higher lows. The only missing piece to make a breakout possible is buy volume which still lags behind and has not made higher highs yet.

ETHUSDT_2025-07-04_11-43-02
Chart by TradingView

Ripple (XRP)

Bulls had a good week and tested the resistance at $2.3 again. While they did not have the strength to break this level yet, the price still managed to increase by 6%.

With clear higher highs and lows, XRP is found in an uptrend which may eventually break the key resistance. If successful, the buyers may aim to initiate a rally towards $2.6 next, which is a key target as soon as $2.3 falls.

This long consolidation above $2 indicates that this cryptocurrency may experience a sharp increase in volatility as soon as it leaves its current range. The bias is bullish and a quick rally to $2.6 and beyond is likely if buy volume explodes later.

XRPUSDT_2025-07-04_11-44-52
Chart by TradingView

Cardano (ADA)

After a difficult period in June, ADA appears to have finally found a local bottom above 50 cents. Most recently, the price made a higher high and managed to close the week with a 5% increase. This is encouraging and may allow it to reverse its downtrend.

With buyers in control, theh altcoin has a good chance to test the resistance at 64 cents which used to act as a key support in the past. To turn the bias bullish, ADA will have to move its price above $0.64.

This cryptocurrency has a difficult road ahead since it has been making lower lows for over six months. To reverse this, buy volume has to increase significantly. A first step towards that is to reclaim $0.64.

ADAUSDT_2025-07-04_11-43-28
Chart by TradingView

Solana (SOL)

Solana managed to return above $150 which is a key psychological level. This allowed the price to close the week 6% higher. While this is encouraging, buyers have to keep the price above this level if they want to maintain control.

Considering the recent rally, the price action may be forming an inverted head and shoulders reversal pattern on the daily timeframe. However, to confirm it, SOL has to move above $170 and secure a higher high.

Moreover, the volume has to increase since it has been flat for months. Right now, the momentum indicators are bullish, but without increasing volume it will be hard for buyers to push this cryptocurrency higher. As long as $150 holds, bulls still have the upper hand.

SOLUSDT_2025-07-04_11-43-51
Chart by TradingView

Hype (HYPE)

HYPE had a good week and increased by 5%. However, the price action shows buyers are becoming exhausted. Every time it tried to reclaim and stay above $40, sellers returned to push it lower.

With weakening momentum and volume, HYPE appears to struggle right now and is not able to make higher highs. On the contrary, if the price cannot move above $40, sellers will have an opening to push it lower.

Looking ahead, HYPE could be establishing a complex local top formation that may prolong its current correction after its most recent ATH at $46. Based on this, it is unlikely for this cryptocurrency to make new price records any time soon.

HYPEUSDT_2025-07-04_11-46-25
Chart by TradingView
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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

Cryptocurrency charts by TradingView.

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