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A new age in investing: The transformative power of asset tokenization

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Asset tokenization has long been regarded as one of the most compelling applications of blockchain technology. Back in June 2019, the United States investment banking giant BNY Mellon declared it has the potential to “dramatically change the dynamic” for investors and unlock opportunities that were previously out of reach. 

Real estate is an inevitable place to start. Tokenizing properties can open the door to fractional ownership, enabling individuals to purchase a small chunk of a building. The volatility of global markets has shown why diversification is crucial — but until now, the sheer cost of real estate has made it inaccessible for many.

The benefits might not stop here, either. It can take up to six months to close a purchase on a home, all thanks to a process that is time-consuming, agonizing and surprisingly paper-based. Tokenization has the potential to speed things up, all while offering a higher degree of trust and transparency. Enhanced liquidity could ultimately revitalize the market, making transactions frictionless.

There are also ramifications in the world of business. Franchising has proven an exceptionally popular way of expanding a brand — with McDonald’s, Subway and Chick-fil-A just some of the fast-food giants that allow entrepreneurs to open their own stores. Here’s the problem, though: there are huge expenses involved with this kind of investment. According to the HR company ADP, startup costs can be as high as $5 million — a sum that few individuals could summon up on their own. The fractional ownership achieved through tokenization can remove barriers to entry, delivering tangible benefits for every participant in such an ecosystem.

Elsewhere, tokenization could offer a modern twist on crowdfunding, which has allowed cutting-edge products to hit the market with the support of everyday consumers. Embracing blockchain can allow entrepreneurs to reach a wider cross-section of investors, all while delivering higher levels of liquidity. This could also transform the way pricey infrastructure projects get off the ground, especially in the renewable energy sector. Not only could this unlock fresh funding in the race to slash carbon emissions, but this could also bring down household bills.

Over on the star-studded streets of Hollywood, tokenization is already making its presence felt. From film productions to music rights, passionate fans can now take a financial stake in the creations they care about most. This can also free content creators from the confines of record labels and movie studios, allowing them to take risks and take control of their destiny. Better still, it also means anyone can become a celebrity. One compelling use case in this arena relates to Stoner Cats, an animated series backed by NFTs that was launched by Mila Kunis in 2021. It sold out in just 35 minutes.

Making tokenization usable

One could argue that this is just the tip of the iceberg when it comes to the potential use cases for tokenization, but there are challenges that stand in the way. One of them is regulation, and fractured frameworks in jurisdictions around the world mean there’s a lack of cohesion for entrepreneurs who want to embrace this technology.

It’s also a very new space, with limited historical data and ties to a volatile market. That’s where platforms like Brickken come in. Similar to Shopify enabling customized e-commerce stores, Brickken enables tokenizing businesses to create their own custom Token Store, further enhancing the demystification of tokenization. This project’s goal is to help digital assets be created, sold and managed in a seamless way. By offering a series of user-friendly tools and features presented in an all-in-one platform, Brickken empowers companies to easily embrace tokenization and infuse a 21st-century twist into their business model.

One of the most significant use cases for Brickken’s platform is the tokenization of real estate. By leveraging blockchain technology, Brickken facilitates fractional ownership of real estate, making real estate investing more accessible and inclusive. Through tokenization, investors can acquire fractional ownership tokens that represent a portion of the property’s value. This approach opens new avenues for liquidity, reduces barriers to entry, and enables a more efficient and transparent real estate market.

Beyond real estate tokenization, Brickken offers companies the ability to tokenize their equity or debt instruments, revolutionizing the way capital is raised. Through the platform, companies can create digital tokens that represent equity or debt instruments, allowing investors to participate in the growth and success of the business. This approach opens up new opportunities for startups and established companies alike, providing greater access to capital and fostering a more inclusive investment ecosystem. 

Moreover, Brickken is addressing the challenge of limited capital in renewable energy investments by tokenizing projects, promoting fractional ownership and accessibility. Investors can now purchase fractional shares, overcoming financial barriers and supporting sustainable initiatives. 

Simplifying life through tokenization

Billed as a no-code solution that is white-label by nature, Brickken says it offers a global ecosystem of partners to ensure each client is supported at every step of their journey, holding their hand while assets are fractionalized. 

A key component of this ecosystem is the platform’s native token BKN, which provides users with access to a variety of services and benefits. Token holders can participate in tokenized investments, gaining exposure to real estate, art, intellectual property and other exciting asset classes. In addition, BKN tokens grant users exclusive access to premium features, discounts and rewards within the Brickken marketplace. Holders can also participate in governance decisions and shape the future direction of the platform. 

Brickken’s key point is this: While tokenization may not be in the mainstream yet, there are already compelling examples where tokenization is adding real value to people’s lives.

Ludovico Rossi, Brickken’s chief revenue officer, said: 

“Fractional ownership is the transformative progression of the sharing economy, and asset tokenization is its powerful enabler. This paradigm shift will shape our future, surpassing the impact of the sharing economy as we enter an era where fractional ownership becomes the norm. Brace yourself, the wave is imminent.”

To facilitate the adoption of tokenized assets, Brickken is launching its Token Issuer Academy, which provides comprehensive guidance, tutorials, and tools for successful enterprise tokenization for individuals and businesses. By joining the Academy, participants will gain essential knowledge on how to create, distribute, and manage tokens using the Brickken Token Suite, enabling them to harness the potential of blockchain technology and decentralized finance.

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.

Cryptocurrency

Ripple (XRP) News Today July 30th

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The last few weeks have been quite turbulent for XRP and the company behind it. In this article, we will check the latest updates involving the two and analyze the token’s price dynamics.

Has the Ripple/SEC Battle Concluded?

The major developments in the legal battle between Ripple and the US Securities and Exchange Commission (SEC), more specifically, the company’s court wins, have left some with the expectation that the tussle is over.

Just recently, the American lawyer Bill Morgan said the regulator has not withdrawn its appeal yet. He emphasized that the Commission faces no formal deadline to do so, though it is required to submit a status update to the appeal court by August 15.

The legal contest refers to a court decision in 2023. Back then, Judge Analisa Torres ruled that Ripple’s sales of XRP tokens on secondary markets are not securities. The SEC appealed the ruling, while the company filed a cross-appeal, which was later withdrawn.

Earlier this year, the two parties jointly requested that the appeals be paused to allow time for a potential settlement. The court respected their wish but required the regulator to file a status report by mid-August. Many believe that if the SEC agrees to withdraw its appeal, it could mark the final resolution of the case.

To the uninitiated, it all started in December 2020 when the Commission filed a lawsuit against Ripple, accusing it of conducting an unregistered securities offering by selling XRP tokens. Initially, it sought a whopping fine of $2 billion, while years later, Judge Torres ruled a penalty of $125 million. Moreover, the SEC and Ripple shook hands on an even smaller sum of $50 million.

RLUSD Keeps Progressing

One trending asset within Ripple’s ecosystem is the USD-pegged stablecoin, RLUSD. The product, which officially debuted in December of last year, recently saw its market capitalization soar past $500 million and caught the eye of some major financial players.

As CryptoPotato reported, the asset was recognized by the Dubai Financial Services Authority (DFSA) as a crypto token within the Dubai International Financial Center (DIFC), while the oldest US bank, BNY Mellon, agreed to serve as a custodian for RLUSD.

Meanwhile, the stablecoin’s market cap continued to grow in the following weeks and currently stands at approximately $577.6 million. 

Spot XRP ETF Incoming?

Several XRP exchange-traded funds have popped up in the United States over the past several months. However, all of them are futures-based, and you can check the details here.

The XRP army has been eagerly awaiting the launch of a spot XRP ETF, which is expected to have a more significant impact on the price of the underlying token.

Some of the well-known firms willing to launch such a product include Bitwise, Grayscale, Franklin Templeton, WisdomTree, and more. According to Polymarket, the approval odds before the end of the year stand at around 87%. 

XRP ETF Chances
XRP ETF Chances, Source: Polymarket

XRP Price Outlook

Ripple’s native token exploded to a new all-time high of $3.65 in mid-July, but since then, it has been on a downtrend, currently trading at around $3.08 (per CoinGecko’s data). 

However, some important factors suggest this could be a temporary correction, followed by another rally. Large investors, for instance, have acquired 60 million XRP tokens in the last 24 hours. This shows strong confidence in the asset and could encourage other smaller players to jump on the bandwagon, too. 

The amount of tokens stored on exchanges has been declining lately, suggesting that holders might have moved their funds into cold storage. This, in turn, reduces the immediate selling pressure. 

Last but not least, the number of XRP wallets keeps growing, hinting at solid user engagement and rising interest in the network. The figure reached a peak of 7.2 million on July 21 and is currently inching towards 7.3 million.

XRP Addresses
XRP Addresses, Source: CryptoQuant
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Solana (SOL) Plunges by 10% Weekly, But This Market Signal Says ‘Buy the Dip’

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TL;DR

  • Analysts point to certain indicators that suggest SOL could be poised for a rally in the near future. Some of the biggest optimists believe the price could soar to a new all-time high of $400.
  • SOL’s RSI hovers just above 30, signaling oversold conditions. Combined with increased token withdrawals from crypto exchanges, this could reduce sell pressure and hint at a possible short-term recovery.

Buying Opportunity?

Solana’s SOL has declined by over 10% in the past week, currently valued at around $177 (according to CoinGecko’s data). However, the X user, Ali Martinez, estimated that the TD Sequential indicator has flashed a buy signal.

The analyst isn’t the only one with a bullish stance following the price drop. One X user claimed SOL “is setting the pace,” predicting a pump to as high as $400. 

“Ignore the noise. This isn’t hype, it’s a shift in momentum. Smart money isn’t chasing later – it’s positioning now. Solana season is real,” they added. 

BitBull thinks SOL’s current price performance resembles that of 2023, which was followed by a major breakout. The analyst argued that the activity in the Solana network is still strong, while institutional inflows “are coming.”

“All it needs now is a weekly close above $230, and SOL parabolic run will start,” the X user suggested.

AlejandroBTC stands in the opposite corner, claiming there’s no real momentum, while exit liquidity is “getting thinner by the day.” The analyst forecasted that SOL’s price could continue to plunge, warning investors that the altcoins are not in a bull market. 

Observing Other Metrics

Over the past several months, the shift of SOL tokens from crypto exchanges toward self-custody methods has been more than evident. This results in reduced immediate selling pressure.

SOL Exchange Netflow
SOL Exchange Netflow, Source: CoinGlass

Solana’s Relative Strength Index is the next technical analysis tool we will touch upon. It tracks the speed and magnitude of recent price changes and helps traders identify overbought or oversold conditions. The metric varies from 0 to 100, and ratios around or below 30 suggest SOL could be headed for a rebound, while anything above 70 is considered bearish territory. Currently, the RSI stands at just over 30. 

SOL RSI
SOL RSI, Source: CryptoWaves
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Ethereum ETF Inflows Soar in July, Outpacing Last 11 Months Combined

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Ethereum’s 10th anniversary is proving to be more than symbolic. As the network celebrates a decade since mining its genesis block on July 30, data shows a record-breaking surge in institutional demand.

Spot Ethereum ETFs recorded $5.41 billion in net inflows in July alone, surpassing the combined capital entries of the previous 11 months, which stood at $4.21 billion as of June 2025.

Institutional Investment Pushes ETH Into a New Phase

Data from SoSoValue shows that ETH ETFs have had $9.62 billion in cumulative fund deposits since their launch in July 2024. However, the inflows haven’t been consistent.

After a rocky start, with $483 million in outflows in their first month, the ETFs saw steady growth. They hit 10 figures for the first time in November 2024, when $1.05 billion came into the funds, followed by an even more impressive $2.08 billion the following month.

The first quarter of 2025 was more muted. January and February saw a combined $161.23 million in new capital before a poor showing in March led to more than $403 million flowing out of the ETFs.

Since then, the products have been on a tear, with investment activity growing exponentially month after month, to finally hit $5.41 billion in July. The explosion suggests a shift from institutional caution to aggressive accumulation, with ETH emerging as the clear beneficiary of this sentiment shift.

Data from SoSoValue shows that BlackRock’s ETHA alone now holds $11.39 billion in assets, while Grayscale’s ETHE remains in recovery after $4.31 billion in cumulative withdrawals. Together, these movements have pushed Ethereum ETF assets to $21.61 billion, which is about 4.75% of ETH’s market cap.

Price Momentum Builds as ETH Nears $4K

The price of ETH has also seen a fair amount of growth recently. At the time of writing, it was trading at $3,786, up 3.1% over the past week and 19.6% in the last fortnight despite a 2.4% dip in the previous 24 hours amid profit-taking.

It has also climbed 53.3% across 30 days, moving from around $2,470 to approach the $3,900 range, even briefly touching $3,933 before retracing.

QCP Capital has cautioned that derivatives positioning and overheated funding rates may create near-term resistance around $4,000, yet the structural tailwinds from ETF demand remain intact. If these fund flows persist, Ethereum could not only challenge its November 2021 all-time high of $4,878 but also cement itself as the centerpiece of a potential altcoin-led market cycle.

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