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Bitget Partners With La Liga in Bid to Drive Crypto Adoption

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Global crypto exchange Bitget has announced a multi-million dollar partnership with iconic Spanish football league La Liga.

The company revealed the collaboration, which makes it La Liga’s official crypto partner, at the just concluded Token 2049 event in Singapore.

Strategic Partnership with Global Reach

In a statement released by Bitget on September 19, the Seychelles-based crypto exchange said the union is part of its attempts to gain a bigger foothold in Asia and Latin America, where football is hugely popular.

La Liga is home to some of the most successful football teams in the world, including Real Madrid and Barcelona, which boast hundreds of millions of fans worldwide. Games between the two, popularly known as “El Clasico,” are reportedly watched by upwards of 650 million people in over 180 countries.

The league also features some of the biggest stars in football, including Kylian Mbappé, Vinícius Jr., and Robert Lewandowski. With nearly 27 million followers between them on X alone, Bitget expects that its indirect association with such players gives it a massive platform to grow crypto adoption.

A recent report by Chainalysis shows that of the top 20 countries for crypto adoption, 13 come from the two regions Bitget is targeting. India, Indonesia, and Vietnam lead the charge among Asian countries, while Brazil, Venezuela, and Mexico are the highest-rated LATAM nations.

Interestingly, the same set of countries boast some of the most rabid football support, with a 2022 Nielsen survey on the state of world football showing Vietnam, Indonesia, and Thailand having some of the highest percentages of people interested in football in Asia.

Driving Crypto Adoption in Emerging Markets

The deal, reportedly valued at millions of dollars, is set to last for up to three years. It is part of Bitget’s commitment to growing crypto awareness through sports, aligning with its “Make It Count” philosophy.

By teaming up with La Liga, the company is looking to bring Web3 solutions to millions of football fans globally, especially in Asia and Latin America, where both organizations see significant potential.

Gracy Chen, Bitget’s CEO, echoed the sentiments, highlighting the growing connection between crypto and sports.

“Our partnership with La Liga is more than just a sponsorship. It’s about accelerating crypto adoption within sports and creating exciting opportunities for fans and athletes alike. We see sports as a powerful avenue to spread awareness about Web3 and blockchain technology,”

Backing up Bitget’s foray into sports, a recent report from Doors3 indicates that 75% of sports fans are eager for more personalized and privileged experiences, which technologies like Non-Fungible Tokens (NFTs) can offer.

Such innovations, some of which LaLiga has previously adopted, are transforming how supporters engage with their favorite teams, by offering virtual interactions, voting rights on club matters, as well as exclusive digital content.

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Cryptocurrency

Ripple (XRP) Price Prediction for This Week

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XRP seems to have found support around 50 cents. Can buyers push the price higher this week?

Key Support levels: $0.50

Key Resistance levels: $0.54, $0.68

1. Price Finds Support

After a sharp fall last week, bulls appear to be back. XRP opened this Monday in green and is keen to return on an uptrend. As long as the key support at 50 cents holds, buyers have a good chance to return on the offensive.

XRPUSDT_2024-10-07_16-38-24
Chart by TradingView

2. Sellers are Retreating

Early October saw a spike in sell volume, but now sentiment across the market is improving, which could see the momentum shift back into the bulls’ favor. If so, buyers can aim to take XRP back above 60 cents. However, once there, sellers could return, as in late September.

XRPUSDT_2024-10-07_16-38-36
Chart by TradingView

3. MACD Momentum Shifting

After a difficult start this month, the momentum on the daily MACD is showing the first signs of a reversal, with a histogram making higher lows. If this trend continues, buyers could soon take over the price action and push XRP to break higher again.

XRPUSDT_2024-10-07_16-39-30
Chart by TradingView
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The Unexpected Crash of Bitget’s BGB Price: CEO Speaks Up, Promises Compensation

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The price of Bitget’s BGB token unexpectedly dropped by 50% on the morning of October 7 before beginning to recover.

The platform has announced that it will compensate users for any losses resulting from the sudden volatility, which is still under investigation.

Exchange Promises Full Compensation

According to CoinGecko data, the incident saw the token’s value fall from $1.14 to $0.64 before staging a quick recovery. In a post on X, Bitget addressed the situation, saying, “BGB experienced unexpected volatility today due to market conditions, but the price has quickly stabilized.”

The platform reassured its users, promising to fully compensate for any asset losses. It also announced that a detailed compensation plan would be released within 24 hours, with the entire process set to be completed within 72 hours.

Bitget CEO Gracy Chen reiterated this message in a separate X post:

“The incident is still under investigation, but I want to assure everyone affected that we will not let any Bitget users suffer losses.”

Chen emphasized that Bitget’s overall standing remains strong, noting that the platform achieved a global market share of 11% in the third quarter of 2024, making it the fourth-largest exchange globally. Additionally, it boasts an asset reserve exceeding 176% and holds the second-largest protection fund globally, which is designed to compensate users quickly in the event of such incidents.

The Nature of Flash Crashes

Meanwhile, this incident mirrors a past development that occurred earlier this year with OKB, the native cryptocurrency of the OKX exchange. The token faced sudden price collapses, falling from a high of $48 to $25 within hours. The event was reportedly triggered by several large leveraged position liquidations, leading to further sell-offs and price declines.

At the time, OKX responded by reassuring its users that it would compensate them for the losses incurred from the unusual liquidation. While OKB’s crashes were linked to market-wide volatility, Bitget has yet to pinpoint the exact cause behind today’s event.

A cryptocurrency “flash crash” occurs when several holders rapidly sell a specific crypto asset, surpassing buyer demand and causing the price to drop sharply in a short amount of time. Unlike a typical collapse, the price usually recovers quickly, often returning to a level close to where it started.

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Blockchain Life 2024 in Dubai: A Gathering of Market Insiders Ahead of the Bull Run

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[PRESS RELEASE – Dubai, UAE, October 7th, 2024]

On October 22-23, the Blockchain Life 2024 forum will take place in Dubai. Over 10,000 participants from 120 countries will come together for the crypto event to share industry insights on the eve of Bull Run 2025.

Participants will hear from leading voices in the blockchain space, who will share market analysis on market trends and potential future developments.

Confirmed figures include:

  • CEO Tether – Paolo Ardoino
  • Co-Founder Animoca Brands – Yat Siu
  • CEO Ledger – Pascal Gauthier
  • CEO Cardano Foundation – Frederik Gregaard
  • CEO Dubai Blockchain Center – Dr. Marwan Alzarouni
  • Co-Founder Litecoin Foundation – Xinxi Wang
  • CEO Vechain – Sunny Lu
  • CEO of dYdX Foundation – Charles d’Haussy
  • Founder Listing.Help, Jets Capital – Sergei Khitrov
  • Founder DWF Labs – Andrei Grachev
  • Co-Founder Tezos – Arthur Breitman
  • CEO Trust Wallet – Eowyn Chen
  • Co-Founder Osmosis Labs – Sunny Aggarwal
  • Co-Founder of Sui (Mysten Labs) – Kostas Chalkias
  • Head of Investments at Maelstrom Fund – Akshat Vaidya
  • Founder Notcoin – Sasha Plotvinov
  • Co-Founder, CEO Celestia Labs – Mustafa Al-Bassam
  • Google Cloud – Tiago Henriques
  • Program Lead MetaMask – Zied Brini

In addition to the lineup of speakers, Blockchain Life 2024 is also set to include behind-the-scenes discussions that will provide an opportunity for networking and exchanging information on the latest advancements in the sector.

The forum is coming soon. Readers can purchase tickets with a 10% discount using promo code chainwire.

https://blockchain-life.com

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