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Coinbase-Backed DeSo SocialFi App Focus Raises $75 Million in One Week

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[PRESS RELEASE – Los Angeles, California, February 7th, 2024]

Key Takeaways

  • Focus, the revolutionary new decentralized SocialFi app, raised $75 million in one week
  • Focus rivals subscription platforms like OnlyFans and Patreon, a multi-billion-dollar industry
  • Users can reserve with DESO, BTC, ETH, and more to earn a 90% bonus in $FOCUS tokens for a limited time

Focus, a new decentralized SocialFi app built on the DeSo blockchain, has made waves in the crypto industry by amassing over $75 million in token reservations within its first week of launch.

This unprecedented achievement not only demonstrates the platform’s potential but also reflects the growing interest in decentralized social media.

Focus (focus.xyz) is built by DeSo, the team that raised $200M from Coinbase, Sequoia, a16z, Polychain, and other top funds. It aims to disrupt the trillion-dollar social media market and creator economy by introducing groundbreaking features rivaling X, Onlyfans, and Patreon.

The total addressable market for this sector is substantial, with OnlyFans projected to process approximately $8 billion in 2023 while charging a 20% transaction fee. These high fees significantly cut into creator profits, emphasizing the need for a fairer solution.

Focus combines the best of Onlyfans, Patreon, X, and other billion-dollar social platforms into one app and features permissionless and anonymous crypto-native monetization features that are not possible in web2.

Built on the Decentralized Social (DeSo) blockchain, Focus distinguishes itself with a unique approach to content ownership, creator monetization, and user engagement.

In response to this overwhelming achievement, Nader Al-Naji, the Founder of DeSo and visionary behind Focus, shared his insights:

“The response we’ve received is nothing short of spectacular. It’s a testament to the community’s belief in a decentralized future for social media. Our platform is not just about reshaping social media; it’s about empowering users and creators in a way that’s never been done before. This milestone is just the beginning of our journey towards a more decentralized social landscape.”– Nader Al-Naji, Founder of DeSo

Focus’s mission extends beyond the realm of conventional social media.

Focus aims to revolutionize the way we interact online by offering unprecedented monetization opportunities for creators, coupled with advanced AI tools, while also tackling the challenges of censorship and content authenticity.

Thanks to the DeSo blockchain and its Revolution Proof of Stake system, Focus will support the storage of content directly on-chain for 1/10,000th of a cent per post, which is much less than Solana at ~$1 per post or Ethereum at ~$100+ per post.

One of the key features attracting users to Focus is the opportunity to reserve $FOCUS tokens. This process is akin to staking, with a unique twist – users can reserve tokens using various supported currencies such as BTC, ETH, SOL, USDC, and DESO.

Focus allows anyone in the world to become an owner, even prior to the app launch. Imagine owning a piece of Meta or Twitter before it was even released. Users who participate in the early reservation period is able to buy $FOCUS tokens, and also receives an extra bonus equal to the amount listed, currently set at 90% and drops by 5% each week until the app launch. This is a benefit designed to reward early supporters and adopters of the platform.

The reservation process is user-friendly and fully refundable, ensuring participants can confidently support the platform while maintaining financial flexibility. As Focus gears up for its app launch, the excitement within the community is palpable. With its innovative approach to tokenomics, Focus is poised to redefine the landscape of social media and cryptocurrency.

To reserve tokens and earn a 90% bonus in $FOCUS, prospective users should visit Focus.xyz and reserve their funds before 11:11 am EST on February 8th. The bonus will drop every week until the app goes live.

About Deso

DeSo is the first and only censorship-resistant Layer-1 blockchain purpose-built to power storage-heavy apps and scale decentralized social networks for mass adoption. Their mission is to decentralize social media like Bitcoin and Ethereum are decentralizing finance. DeSo has gained significant adoption and boasts 2.6M users (wallets) and 93M transactions. With Focus, DeSo aims to usher in a new age in crypto led by cutting-edge consumer apps that scale to billions of users.

Contact

Head of Growth
Ed Moss
DeSo Foundation
ed@deso.org

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Cryptocurrency

Ethereum Struggles to Impress in Bull Cycle, But a Breakout May Be Imminent

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Despite being the second-largest cryptocurrency by market cap, Ethereum (ETH) has fallen short of expectations during this bull cycle. Unlike Bitcoin and its rival altcoins, which have achieved impressive gains and reached fresh highs, ETH has been unable to reclaim its 2021 peak.

However, a much-anticipated bullish reversal could soon change this narrative.

New ATH For Ethereum

According to the latest analysis by CryptoQuant, there has been a notable rise in Ethereum’s open interest (OI), which hinted at a potential breakout as well as a possible bullish rally. The open interest metric, which tracks active futures contracts across exchanges, has climbed steadily and reached record levels. This surge is indicative of heightened trader activity, with a significant increase in long positions being opened.

However, it is important to note that Ethereum’s price has not yet mirrored this uptick in futures activity, creating a divergence between market expectations and actual price movements. As per the on-chain analytic platform’s data, this imbalance indicates mounting pressure in the market.

To top that, the elevated open interest also raises the probability of liquidation cascades, which could trigger abrupt and substantial price swings.

While the precise direction of the breakout remains uncertain, prevailing sentiment leans bullish. If Ethereum overcomes key resistance levels, it may ignite a sustained rally, potentially setting a new trend in the market.

Breakout Could Push ETH to $20K: Analyst

Ethereum’s underperformance compared to other top altcoins sparked frustration among its community. Additionally, criticism of co-founder Vitalik Buterin’s periodic ETH sales, centralization concerns tied to major holders, and regulatory compliance issues have fueled doubts about Ethereum’s future trajectory.

Despite these challenges, Santiment observed that this negativity could create a rally opportunity, as markets often move opposite to sentiment.

This aligns with CryptoPotato’s recent report, which also signaled that Ethereum may be gearing up for a significant comeback, with analysts predicting potential price targets of $4,000 to $20,000 if it breaks critical resistance at $3,550. The crypto asset saw a 4% surge in the past 24 hours, trading a little over $3,400.

This uptrend was fueled by a broader crypto market rally and increased holdings by Trump-associated World Liberty Financial, which recently added 3,079 ETH to its portfolio. Optimism also stemmed from President Trump’s executive order to explore a “National Digital Asset Stockpile,” potentially boosting crypto adoption.

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Ethereum Price Analysis: ETH Prepares for a Big Move – Up or Down?

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Ethereum is on the verge of breaking out of a decisive price range, introducing heightened volatility and indecision to the market.

A bullish breakout would likely trigger a rally toward the $4K resistance, while a bearish move could trigger significant downside momentum.

Technical Analysis

By Shayan

The Daily Chart

ETH’s price action reflects a phase of heightened volatility followed by a period of sideways consolidation. The cryptocurrency is currently trapped within a narrow range, defined by the 100-day moving average at $3.2K and the critical $3.5K resistance zone.

This price range is significant, as it holds substantial liquidity that could fuel a sharp move in either direction upon a breakout. A break above the $3.5K mark would likely initiate a bullish rally toward the $4K threshold, reinforcing positive market sentiment. Conversely, a bearish breakdown below the 100-day MA could result in a cascade of sell orders, potentially driving the price down toward the $3K support level.

The upcoming price action within this range is pivotal for shaping Ethereum’s mid-term trend, with both buyers and sellers prepared for heightened market activity.

The 4-Hour Chart

On the lower timeframe, Ethereum’s tight trading range reflects a fierce struggle between bulls and bears. The price is bounded by the 0.5 Fibonacci retracement level at $3.2K and the descending wedge’s upper boundary near $3.3K, resulting in volatile sideways movement.

Ethereum buyers are showing determination, aiming to push the price above this dynamic resistance. If successful, this breakout could drive the asset toward the $3.5K threshold, where further upside momentum could be tested. However, should sellers regain control, a breakdown below the 0.5 Fibonacci level would likely lead to a bearish cascade, targeting lower support levels.

Given the market’s current state, a bullish breakout above the descending wedge and a subsequent rally toward the $3.5K resistance is the more probable scenario in the short term. This move could signal renewed optimism and set the stage for further gains in the market.

Onchain Analysis

By Shayan

During the recent consolidation stage, two significant liquidity pools have emerged, one below the $3.2K mark and the other above the $3.5K threshold. These zones represent the liquidation levels for short and long positions, respectively, and are highly attractive targets for bears and bulls. The clustering of liquidity at these levels underscores the heightened tension between supply and demand forces in the market.

This setup makes both the $3.2K support and $3.5K resistance critical levels to watch as the market appears poised for a decisive move. The concentration of liquidity at these thresholds increases the likelihood of a breakout toward either direction in the near term.

Given the current market conditions and the visible bullish momentum, a breakout above the $3.5K mark seems more probable in the short-to-mid term. Such a move would likely aim to capture liquidity above this threshold, paving the way for a sustained rally toward higher resistance levels.

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

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Cryptocurrency

Ripple Price Analysis: Is XRP Set to Break Out as Consolidation Wraps Up?

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Ripple has reclaimed significant resistance levels, surging above the $3 psychological threshold.

While the price exhibits strong bullish momentum, mixed signals in market indicators suggest a potential corrective phase may precede further upward movement.

XRP Analysis

By Shayan

The Daily Chart

XRP has demonstrated impressive bullish momentum in recent months, breaking above key resistance zones, including its prior major swing high of $2.8 and the psychological $3 mark. This breakout highlights the dominance of buyers in the market, suggesting a robust bullish sentiment.

However, upon reaching the $3.4 price level, the bullish momentum encountered selling pressure, leading to a period of consolidation. The RSI indicator shows a bearish divergence alongside an overbought state, which implies a potential corrective phase could emerge soon.

Despite this, the price action remains within an ascending wedge pattern, suggesting that a continuation of upward consolidation is plausible in the mid-term, provided buyers maintain control.

The 4-Hour Chart

On the 4-hour chart, XRP’s breakout above $2.8 triggered a wave of short liquidations, driving the price toward the $3.4 region. This zone now acts as a significant resistance area characterized by heightened supply levels.

While temporary rejection and consolidation are likely at this resistance, Ripple’s strong bullish momentum hints at a potential breakout above the $3.4 mark in broader prospects. Such a move would pave the way for a new all-time high.

In the short term, heightened volatility should be expected, with potential corrections pulling the price back toward the 0.5-0.618 Fibonacci retracement levels. This range could provide a strong support zone, allowing Ripple to gather momentum for another rally.

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

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