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Cryptocurrency

Enterprise blockchain: ‘Ethereum for Business’ explains key use cases

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The cryptocurrency market has encountered its share of ups and downs over the past year, but blockchain technology continues to see impressive growth as businesses seek digital transformation. 

Recent findings from the market research platform, MarketsandMarkets, estimated the global blockchain market size to be $7.4 billion in 2022. While notable, the report indicates that the blockchain sector is expected to generate $94 billion in revenue by the end of 2027. If these findings are accurate, this will result in a compound annual growth rate of 66% from 2022 to 2027.

Breaking down ‘Ethereum for Business’

Specifically speaking, many enterprises today are using the Ethereum blockchain to improve outdated business processes. Paul Brody, global blockchain leader for Ernst & Young (EY), told Cointelegraph that he believes the Ethereum network will drive the most growth for the enterprise blockchain market going forward.

To bring this to light, Brody recently published Ethereum for Business. According to Brody, this book intends to help non-technical, C-level executives and company leaders understand how and why Ethereum applies to specific use cases.

Book cover. Source: University of Arkansas Press

To ease readers into the subject matter, Brody begins part one of the book by explaining how Ethereum works using relatable language. “There are three foundational concepts that are useful to understand — the distributed ledger, the programmable ledger, and consensus algorithm,” he writes. Brody then explains that every “financial system has a ledger,” but notes that the difference between centralized, traditional systems and Ethereum is that “Ethereum’s ledger is public and distributed to all participants.”

The first chapter also explains the terminology associated with blockchain networks. Brody writes that “batches of transactions are known as ‘blocks.’” He ends the chapter by mentioning that the Ethereum network is often attractive to business users because it offers the “convenience of an integrated digital business” without a centralized market operator.

Before going in-depth on specific use cases, Brody spends the next few chapters of the book detailing terminology like wallets, tokens and smart contracts. For instance, in chapter four, he writes:

“In Ethereum, both the money and the stuff can be represented as tokens, while the terms of the exchange between two parties can be captured in a smart contract.”

Brody adds that everything of value is stored in a wallet when using the Ethereum blockchain: “Wallets are just a name for a digital account where you can store your keys and the access rights to contacts and assets you control through those keys.”

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Chapter five focuses on oracles; as Brody mentions, “enterprise transactions will require extensive use of oracles” since external data sources will be essential for completing smart contracts for business purposes.

The information presented at the beginning of Brody’s book is extremely useful for readers that may be new to the blockchain sector. The following chapters focus on concepts like privacy, which is a crucial consideration for enterprises leveraging blockchain. 

In chapter six, Brody writes, “Though enterprises require privacy, blockchains do not, by default, offer privacy.” Given this, Brody focuses this section on privacy applications that can be applied to support enterprise transactions. Although Brody mentions at the beginning of the book that the read is not meant to promote EY’s blockchain work, he does detail how Nightfall and Starlight — two privacy mechanisms created by EY — are used by businesses to ensure private blockchain transactions.

Real-world enterprise Ethereum use cases

Part two of Brody’s book focuses on use cases and case studies. This section is probably the most interesting because it explains why the technology could be helpful for business processes.

Tokenization is heavily discussed in section two, with Brody writing that it is “the single most important thing enterprises can do in the blockchain space.” He adds that tokenization is often the first decision that firms using blockchain make since this can be used to digitize assets that can be easily tracked and managed.

Although Brody explains the difference between ERC-20 and ERC-721 tokens, he emphasizes that the ERC-1155 standard is gaining traction among enterprises due to its blend of fungible and nonfungible properties. Brody shares that an EY client in the pharmaceutical industry is currently using ERC-1155 tokens to track serialized medicine packages. “Using the 1155 standard, this firm can mint large volumes of tokens and transfer them in big batches to distributors and others,” he writes.

Brody continues sharing real-world examples of how EY clients apply the Ethereum blockchain. For instance, he explains how Italian beer producer Peroni uses blockchain for traceability, allowing consumers to scan a QR code to understand how the beer was produced.

“Those looking at a beer non-fungible token (NFT) from Peroni on the Polygon PoS chain (an Ethereum side chain), will be able to see Peroni’s final batch token as well as input tokens from the malt house and farms,” writes Brody.

In addition to these use cases, Brody details how blockchain helps with supply chain management, contract management, carbon emission tracking, payments and more. He emphasizes in this section that “Blockchains will do for business ecosystems what ERP [enterprise resource planning] did inside the single enterprise.”

‘Ethereum for Business’ is educational, but blockchain is broad

While Ethereum for Business provides an in-depth and clear view of enterprise Ethereum, readers should remember that the blockchain ecosystem is broad. There are a number of different blockchain networks that businesses can use aside from Ethereum.

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Yet it’s notable that Brody’s new book gives an in-depth overview of the Ethereum ecosystem, breaking down key concepts while providing real-world use cases. This is extremely important, as education around blockchain technology is still needed to drive mainstream adoption.

Cryptocurrency

1,000,000 ETH: Could This Massive Move Ignite Another Price Rally?

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TL;DR

  • Ethereum’s massive exchange outflows and increased whale accumulation fuel optimism for a continued uptrend.

  • However, ETH’s RSI on the daily scale has climbed to 71, entering overbought territory and signaling a potential short-term correction.

Ready for Another Catapult?

The second-biggest cryptocurrency has taken center stage lately, with its valuation soaring in the past few weeks and outperforming bitcoin (BTC) and many other leading digital assets. On Мay 13, the price for one ether (ETH) surged past $2,700 for the first time since late February. 

In the following days, there was a slight retracement, and currently, the asset is worth roughly $2,550 (per CoinGecko’s data). Still, this represents a significant increase compared to the crash below $1,400 observed at the start of April and a 54% rise on a monthly scale.

ETH Price
ETH Price, Source: CoinGecko

According to some important metrics, there’s much more room for growth. The popular X user Ali Martinez revealed that around one million ETH had been withdrawn from exchanges in the last month alone. The USD equivalent of this significant stash is more than $2.5 billion. As CryptoPotato previously reported, nearly half of the amount was withdrawn in the past seven days.

The development indicates a shift from centralized exchanges toward self-custody methods and is generally considered a bullish factor since it reduces the immediate selling pressure. 

Additionally, many well-known X users have pointed to the increased whale activity lately. CryptoJack claimed that large investors have been loading up ETH “like never before.” It is worth mentioning that he showed the buying spree of Abraxas Capital, an investment company that recently acquired millions of tokens. 

The whales’ actions are closely monitored by smaller players who may decide to follow suit and hop on the bandwagon. Large-scale accumulation also reduces the available supply of ETH, and when paired with steady or rising demand, this can create upward pressure on the price.

Meanwhile, multiple analysts have recently made optimistic predictions about the short term. X user Kamran Asghar set the next target at $2,800, while CRYPTOWZRD expects a successful breakout of the $2.8K resistance level, which could push the price toward $3,550. 

Those willing to explore additional forecasts involving ETH can take a look at our dedicated article here.

This Indicator Suggests a Possible Pullback

Despite the overall bullish conditions and opinions, ETH’s Relative Strength Index (RSI) warns about a potential downward trajectory in the short term. The momentum oscillator measures the speed and magnitude of recent price changes to help traders assess possible trend reversals. 

It varies from 0 to 100, and readings above 70 typically signal that ETH has entered overbought territory and could soon experience a correction. The RSI on a daily scale is set at 71.

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Sportsbet.io launches 1 million USDT giveaway to mark Champions League finale

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[PRESS RELEASE – Tallinn, Estonia, May 15th, 2025]

Sportsbet.io, the crypto-led sportsbook, has launched a major giveaway offering users the chance to win 1 million stablecoin, USDT, as the UEFA Champions League enters its decisive final stages.

Open to all verified users of the platform, the initiative requires a 1 USDT entry fee. Participants must correctly answer a set of twenty football-focused questions. Those who submit all correct answers may be eligible to claim the full 1 million USDT prize.

The launch is timed to coincide with the conclusion of the 2024/25 UEFA Champions League season, one of the most-watched sporting events globally. With global interest at its peak, the campaign provides football fans an opportunity to engage directly with a skill-based challenge that blends sporting knowledge in a format that blends skill, timing, and reward. In addition to the main challenge, Sportsbet.io is running a Cup Finals Leaderboard, which tracks user performance across a set of upcoming fixtures. A separate campaign will also reward participants who place qualifying multi-leg bets using the platform’s BetBuilder tool. Together, these two initiatives carry a combined prize pool of 20,000 USDT, distributed based on performance.

Shane Anderson, Chief Brand Officer for Sportsbet.io (Yolo Entertainment), commented:

“The Champions League is a pinnacle of global football – not just for the clubs competing but for fans around the world. As the tournament nears its conclusion, this initiative offers our community a chance to take part in the energy of the final weeks in a meaningful and interactive way.”

Sportsbet.io has a track record of activations aligned with key football moments. Recent campaigns have included VIP ticket giveaways and matchday engagements tied to major events, such as El Clásico between Barcelona and Real Madrid. The platform also maintains club-level partnerships across top-tier European football with fan engagement experiences through digital assets.

Further information, including full entry terms, eligibility requirements, and prize details, can be found on their website.

About Sportsbet.io

Founded in 2016 as part of Yolo Group, Sportsbet.io is the leading crypto sportsbook. Sportsbet.io has redefined the online betting space by combining cutting-edge technology with cryptocurrency expertise and a passion for offering its players the ultimate fun, fast, and fair gaming experience.

Official Regional Partner of LALIGA, Official Betting Partner of English football team, Hull City, and a Club Partner of Premier League team Newcastle United, Sportsbet.io provides an expansive range of betting action across all major sports and eSports, offering players more than 1M pre-match events per year and comprehensive in-play content.

As the first crypto sportsbook to introduce a cash-out function, Sportsbet.io is recognised as a leader in both online sports betting and within the crypto community.

In December 2023, a lucky Sportsbet.io player won the biggest ever online slots jackpot while playing on the site, turning a $50 spin into a prize of more than $42 million.

Sportsbet.io prides itself on its secure and trustworthy betting service, with withdrawal times of less than 90 seconds, among the fastest in the industry.

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Bad News for Ripple as XRP Lags Behind BTC, ETH in This Key Metric

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TL;DR

  • A key metric showcasing the network and investor activity on a certain blockchain has revealed a massive difference in user engagement among the four largest cryptocurrencies by market cap.
  • Nevertheless, analysts remain confident in XRP’s future price movements, as long as the asset remains above a critical support line.

Santiment’s analysis shows the substantial lead BTC has in terms of new wallets being created on average every day for the past month. This aligns with previous reports on CryptoPotato’s website claiming that retail investors have returned for the world’s largest cryptocurrency.

Ethereum, whose price also picked up the pace in the past few weeks, has enjoyed over 110,000 new wallets created daily on average within the past month, while USDT sits far behind with 36,400.

However, Ripple’s situation is rather worrisome as only 3,500 new wallets emerge on a daily basis (again, on average). This suggests that retail investors have remained on the sidelines when it comes to new engagement with XRP, which is in stark contrast with the developments in December 2024.

At the time, the newly established wallets shot up to well over 20,000 while XRP was in the middle of its spectacular run to and beyond $3. Now, though, the lack of actual retail demand could spell trouble for the asset.

The past 24 hours have been somewhat painful for XRP, whose price has tumbled by over 5% and sits below $2.5 after getting rejected at $2.7 earlier this week. However, analysts are adamant that Ripple’s cross-border token has a clear sky ahead of it and will continue to rise as long as it doesn’t lose the $2.38 support level.

You can check some of the latest developments surrounding Ripple here, which also include a few big price predictions.

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