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FLOKI Unveils New Developments and Strategic Marketing Initiatives

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[PRESS RELEASE – Miami, FL, June 21st, 2024]

Beyond market trends, FLOKI has emerged as a significant entity in the meme coin sector. Its success is driven by practical applications, a robust presence, and a dedicated community.

A key factor behind FLOKI’s prominence is its strong community support. Notable mentions include a tweet from Elon Musk’s parody account with 207k followers, stating, “FLOKI objectively offers much better utility than other memecoins on the market.” Crypto analyst Crypto_Scofield also praised FLOKI’s rapid development, noting its leadership among major meme coins like $PEPE, $WIF, and $BONK.

Social Media and Community Engagement

Data from LunarCrush, a social media analytics tool shows that, in the last six months, FLOKI’s social interactions skyrocketed by 320%, and its social dominance was up 109%. Social Dominance measures the “share of voice” across social media, as per LunarCrush.

FLOKI has been actively pursuing new developments to strengthen its ecosystem. The team introduced a trading bot and achieved major listings, like Kraken adding FLOKI to its exchange listing roadmap, just in the last 24 hours.

FLOKI introduced a Telegram based trading bot tool that enables holders to trade any token on the BNB Chain network. Public availability is expected in mid-June. The service will later be expanded to the Ethereum and Base blockchains. The bot, requiring FLOKI tokens for use, aims to increase token demand through a fee structure that supports buying pressure. The bot charges a 1% fee on every transaction, with 50% of the collected fees used to buy FLOKI on the open market, thus contributing to buying pressure.

Some other examples of utility include FLOKI launching a decentralized domain name service on the BNB Chain mainnet. This service allows users to create .FLOKI domain names, representing their on-chain identities.

FLOKI roadmap shows that it is in talks to offer digital banking accounts in partnership with a licensed fintech firm. Users can link these accounts to FLOKI debit cards for smooth transactions in euros, US dollars, and more.

Another major project in progress is the launch of Valhalla, FLOKI’s play-to-earn NFT gaming metaverse.

Furthermore, FLOKIFi Locker Protocol has also been integrated into DEXTools. Collaborations with Inverse Finance and Venus Protocol allow users to stake their FLOKI tokens and use them as collateral for borrowing major cryptocurrencies like BTC and ETH.

The partnership goes beyond the ecosystem, i.e IRL events too.

Looking ahead, FLOKI’s marketing efforts are likely to be even more impactful than in the past. As explained in a tweet by Sabre, Advisor, Creative Marketing Director, FLOKI, the past marketing partnerships are likely to be eclipsed by what’s to come.

https://x.com/SabreEthereum/status/1798750647937900695

Sports Partnerships

To name a few, FLOKI became the sleeve sponsor for Kerala Blasters FC, a popular soccer team in India. Along with being the shirt sponsor of The India Maharajas. This partnership introduces the FLOKI brand to over 700 million cricket fans globally.

FLOKI and its sister token, TokenFi, also formed a strategic marketing partnership with two legendary cricket teams, the Manipal Tigers and the Bhilwara Kings.

The team also partnered with Spanish soccer team Cádiz CF, part of the La Liga division. The FLOKI logo features prominently on the jerseys and LED displays of SSC Napoli and at events hosted by World Table Tennis (WTT), reaching over half a billion Tennis fans.

Last but not the least, FLOKI appeared on the Alfa Romeo F1 Team ORLEN cars in 2022 throughout the season.

Marketing and Strategic Partnerships

FLOKI has launched several aggressive marketing campaigns to boost adoption and awareness worldwide. The platform anticipates that upcoming initiatives will surpass the impact of previous efforts.

In Nigeria, the team announced a three-month campaign targeting the country’s high percentage of crypto users, including advertising on major news platforms and business publications and collaborating with 16 digital influencers to reach over 93 million people.

In Vietnam, FLOKI initiated a comprehensive campaign aimed at the crypto user base with extensive advertising and local events to engage the community and build brand loyalty. Vietnam, which ranks 15th in global population, also has one of the highest crypto adoption rates.

FLOKI has also made strides in Turkey, featuring prominently on television with commercials on popular channels to leverage Turkey’s large and active crypto community. In the Middle East and North Africa (MENA) region, FLOKI’s marketing initiatives include high-profile campaigns in countries like the UAE, where crypto adoption is rapidly growing.

In the United States, FLOKI executed high-visibility billboard campaigns, notably in New York City’s Times Square prime location beside the Nasdaq billboard in Times Square, capturing the attention of hundreds of thousands of passersby.

FLOKI’s educational initiatives include regular AMA sessions. These sessions provide transparency and allow direct engagement with the community.

With TokenFi joining its ecosystem, FLOKI plans to tap into the growing tokenization industry, projected to be worth $16 trillion by 2030, according to BlackRock CEO Larry Fink.

Summarizing FLOKI’s strategy, Sabre explains it well: “attract retail investors, run impactful marketing campaigns, and leave a lasting impression.”

Financial and Ecosystem Milestones

Meanwhile, the FlokiFi platform has a total value locked (TVL) of $110.56 million secured through 2,372 locks. It supports 16 different blockchains and has locked 86 NFTs. Moreover, over 2.3 trillion FLOKI tokens, valued at $436.61 million, have been secured in the FLOKI staking program.

In a show of strong support, DWF Labs said it will purchase $12 million in FLOKI tokens. This purchase will be a mix of market acquisitions and tokens from the Floki treasury.

As of 2024, FLOKI has been one of the top performers, rising more than sixfold year-to-date. About 86% of FLOKI holders are in profit, according to data from IntoTheBlock.

About Floki

Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and most used cryptocurrency and intends to achieve this ambitious goal through a focus on utility, philanthropy, community, and marketing.

Floki currently has 490,000+ holders and a strong brand recognized by billions of people worldwide due to its strategic marketing partnerships.

Website: https://floki.com

Twitter: https://twitter.com/RealFlokiInu

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4 Things That Could Rattle Bitcoin and Crypto Markets This Week

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Crypto markets took a big dip in late trading on Sunday, with Bitcoin falling below $100,000 for the first time since early May, but it appears to be recovering already.

Markets have been highly volatile over the past week amid geopolitical tensions and the US air strike on Iranian nuclear facilities over the weekend.

Those tensions escalated with Iran threatening to close the Straits of Hormuz, a key shipping channel, which would impact global oil prices.

Russia has also reportedly stated that countries are ready to supply Iran with nuclear weapons.

Economic Events June 23 to 27

Key inflation data is due this week, kicking off with June’s S&P Global Manufacturing PMI and Services PMI preliminary readings on Monday,

These purchasing managers’ indexes are leading economic indicators used by analysts to gain insights into changing economic conditions and rates of change.

Tuesday will see home sales data and consumer confidence reports released, while Federal Reserve Chair Jerome Powell will be speaking before Congress to give lawmakers an update on the central bank’s views on inflation and the economy.

Thursday will see more GDP data released for Q1, which will paint a broader picture of the state of the economy and what to expect going forward.

Friday’s Personal Consumption Expenditures (PCE) for May is the big report of the week as it tracks changes in inflation based on consumer spending. The Fed considers the annualized Core PCE Price Index its preferred gauge for inflation in the US.

A very busy economic calendar combined with increased tensions in the Middle East is likely to create a very volatile week ahead for crypto markets.

Crypto Market Outlook

Digital assets continued to weaken over the weekend following US military action in the Middle East and more rhetoric from Iran and Russia as the situation escalates.

Markets lost 4% in a fall to $3.15 trillion but managed to recover slightly during early trading in Asia on Monday morning.

Losses were led by Bitcoin, which fell to $98,500 briefly in its first sub-six-figure dip since May 8. However, BTC had reclaimed the $101,000 level at the time of writing.

Ethereum dumped more than 7% in a fall to $2,135, its lowest level since it broke above $2,000 in early May. Nevertheless, it also made a minor recovery to trade around $2,240 on Monday morning.

Altcoins were all in the red aside from Hyperliquid as markets continue to weaken again.

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Metaplanet Buys 1,111 BTC, Total Holdings Now Top $1.1 Billion

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Metaplanet Inc. has announced a 1,111 BTC purchase, pushing its total holdings to 11,111 BTC valued at over $1.12 billion.

This latest acquisition, executed at an average price of approximately $106,408 per Bitcoin, further solidified the Tokyo-based investment firm’s position among the world’s top ten largest corporate holders of the original cryptocurrency, increasing its lead over Coinbase in 10th place and trailing Hut 8 in 8th by 273 BTC.

Metaplanet Sets Its Sights Higher

Chairman Simon Gerovich confirmed the buy via a post on X, where he revealed that the company was targeting 30,000 BTC before the end of 2025. Additionally, in an infographic shared in a follow-up post, Gerovich outlined his firm’s path to hitting 210,000 BTC by 2027.

He projects the company acquiring 70,000 BTC in 2026 to get to 100,000, and adding another 110,000 the following year to own exactly 1% of the entire Bitcoin supply.

Metaplanet’s rapid rise, from 97.850 BTC in April 2024, has been driven by relentless capital market activity. The organization has utilized a combination of stock acquisition rights and zero-coupon bond issuances, primarily directed to EVO FUND, to fuel its Bitcoin accumulation strategy.

The 1,111 BTC, bought for $118.2 million, follows a similar pattern, coming weeks after a $117 million acquisition of 1,112 BTC on June 16, which increased its holding to 10,000 BTC. Before that, the firm purchased 1,088 BTC on June 2 for approximately $117.5 million. Its average buy-in across all 11,111 BTC now stands at $95,869.

Metaplanet measures success through the “BTC Yield” metric, reflecting Bitcoin accretion per fully diluted share. In a statement shared on X, the firm revealed that the metric has soared 306.7% year-to-date, with a particularly strong 107.9% gain between April 1 and June 23, translating to a hypothetical gain of 4,367 BTC purely from operations, worth ¥66.189 billion at their reference price.

Despite this aggressive strategy, the company’s stock was down 5.39% at the time of this writing, changing hands at ¥1,685, possibly due to heightened geopolitical tensions in the Middle East following the United States’ bombing of Iran’s nuclear facilities.

The dip was also witnessed in the price of Bitcoin. Currently trading at around $101,511, the asset is down 4.5% over the past week and 6.5% in the last month.

BTC Treasuries Catching On

Metaplanet’s buying spree is not just reshaping its own balance sheet; it signals a deepening institutional embrace of Bitcoin as a core treasury reserve asset.

According to HODL15Capital, by June 16, 24 companies had increased their holding of the number one crypto asset by an additional 11,902 units. These include Singapore’s Genius Group, which bought 100 BTC and is targeting 1,000, and Sweden’s first Bitcoin treasury company, H100, which recently increased its ownership of the asset to 169 BTC.

Others, such as China’s DDC Enterprise and New York-based Mercurity, are planning to raise $528 million and $800 million, respectively, to purchase Bitcoin.

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Bitcoin Bounces to $102K but Crypto Market Tensions Remain (Market Watch)

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The cryptocurrency market continues to experience heightened volatility, which is evident in the elevated liquidation levels across the derivatives market.

Bitcoin has reclaimed the pivotal $100K mark but the broader situation remains uncertain as the industry remains under the heavy influence of macroeconomic and geopolitical events.

Bitcoin Price Bounces to $102K

As we reported yesterday, the conflict between Israel and Iran escalated. The US joined the war and striked three strategic Irany sites, causing immediate turmoil on international markets with crypto being no exception.

In response, Iran threatened to close the Straits of Hormuz – a critical chokepoint for oil transport, which resulted in even more highly elevated oil prices.

Amid all of this, Bitcoin’s price tumbled below $100,000 for the first time since May and reached an intraday bottom at around $98,000.

The bulls took control, however, and managed ot stage a recovery, with the price currently trading at slightly less than $102,000. The situation remains obviously uncertain, however, and very volatile, which can be seen by the elevated liquidaitons across derivatives markets. Coinglass reports over $600M liquidated in the past 24 hours – that figured surpassed $1 billion yesterday.

BTCUSD_2025-06-23_13-17-57
Source: TradingView

Altcoins Remain Shaky

Some altcoins managed to recover better than BTC throughout the same period, while others remain largely in the red. A notable example here is HYPE, which is up by almost 6% in the past 24 hours, where the broader majority of major altcoins are trading either flat or continue losing value against BTC.

Screenshot 2025-06-23 at 13.19.25
Source: Quantify Crypto

Story (IP), alongside Sonic (S), and KAIA are the best-performing cryptocurrencies for the day, up in the range between 7.5% and 10%.

On the other hand, Mantle’s MNT and Bitget Token (BGB) failed to capitalize on the recovery and are down by 3.7% and 2.9%, respectively.

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

Cryptocurrency charts by TradingView.

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