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FLOKI Unveils New Developments and Strategic Marketing Initiatives

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[PRESS RELEASE – Miami, FL, June 21st, 2024]

Beyond market trends, FLOKI has emerged as a significant entity in the meme coin sector. Its success is driven by practical applications, a robust presence, and a dedicated community.

A key factor behind FLOKI’s prominence is its strong community support. Notable mentions include a tweet from Elon Musk’s parody account with 207k followers, stating, “FLOKI objectively offers much better utility than other memecoins on the market.” Crypto analyst Crypto_Scofield also praised FLOKI’s rapid development, noting its leadership among major meme coins like $PEPE, $WIF, and $BONK.

Social Media and Community Engagement

Data from LunarCrush, a social media analytics tool shows that, in the last six months, FLOKI’s social interactions skyrocketed by 320%, and its social dominance was up 109%. Social Dominance measures the “share of voice” across social media, as per LunarCrush.

FLOKI has been actively pursuing new developments to strengthen its ecosystem. The team introduced a trading bot and achieved major listings, like Kraken adding FLOKI to its exchange listing roadmap, just in the last 24 hours.

FLOKI introduced a Telegram based trading bot tool that enables holders to trade any token on the BNB Chain network. Public availability is expected in mid-June. The service will later be expanded to the Ethereum and Base blockchains. The bot, requiring FLOKI tokens for use, aims to increase token demand through a fee structure that supports buying pressure. The bot charges a 1% fee on every transaction, with 50% of the collected fees used to buy FLOKI on the open market, thus contributing to buying pressure.

Some other examples of utility include FLOKI launching a decentralized domain name service on the BNB Chain mainnet. This service allows users to create .FLOKI domain names, representing their on-chain identities.

FLOKI roadmap shows that it is in talks to offer digital banking accounts in partnership with a licensed fintech firm. Users can link these accounts to FLOKI debit cards for smooth transactions in euros, US dollars, and more.

Another major project in progress is the launch of Valhalla, FLOKI’s play-to-earn NFT gaming metaverse.

Furthermore, FLOKIFi Locker Protocol has also been integrated into DEXTools. Collaborations with Inverse Finance and Venus Protocol allow users to stake their FLOKI tokens and use them as collateral for borrowing major cryptocurrencies like BTC and ETH.

The partnership goes beyond the ecosystem, i.e IRL events too.

Looking ahead, FLOKI’s marketing efforts are likely to be even more impactful than in the past. As explained in a tweet by Sabre, Advisor, Creative Marketing Director, FLOKI, the past marketing partnerships are likely to be eclipsed by what’s to come.

https://x.com/SabreEthereum/status/1798750647937900695

Sports Partnerships

To name a few, FLOKI became the sleeve sponsor for Kerala Blasters FC, a popular soccer team in India. Along with being the shirt sponsor of The India Maharajas. This partnership introduces the FLOKI brand to over 700 million cricket fans globally.

FLOKI and its sister token, TokenFi, also formed a strategic marketing partnership with two legendary cricket teams, the Manipal Tigers and the Bhilwara Kings.

The team also partnered with Spanish soccer team Cádiz CF, part of the La Liga division. The FLOKI logo features prominently on the jerseys and LED displays of SSC Napoli and at events hosted by World Table Tennis (WTT), reaching over half a billion Tennis fans.

Last but not the least, FLOKI appeared on the Alfa Romeo F1 Team ORLEN cars in 2022 throughout the season.

Marketing and Strategic Partnerships

FLOKI has launched several aggressive marketing campaigns to boost adoption and awareness worldwide. The platform anticipates that upcoming initiatives will surpass the impact of previous efforts.

In Nigeria, the team announced a three-month campaign targeting the country’s high percentage of crypto users, including advertising on major news platforms and business publications and collaborating with 16 digital influencers to reach over 93 million people.

In Vietnam, FLOKI initiated a comprehensive campaign aimed at the crypto user base with extensive advertising and local events to engage the community and build brand loyalty. Vietnam, which ranks 15th in global population, also has one of the highest crypto adoption rates.

FLOKI has also made strides in Turkey, featuring prominently on television with commercials on popular channels to leverage Turkey’s large and active crypto community. In the Middle East and North Africa (MENA) region, FLOKI’s marketing initiatives include high-profile campaigns in countries like the UAE, where crypto adoption is rapidly growing.

In the United States, FLOKI executed high-visibility billboard campaigns, notably in New York City’s Times Square prime location beside the Nasdaq billboard in Times Square, capturing the attention of hundreds of thousands of passersby.

FLOKI’s educational initiatives include regular AMA sessions. These sessions provide transparency and allow direct engagement with the community.

With TokenFi joining its ecosystem, FLOKI plans to tap into the growing tokenization industry, projected to be worth $16 trillion by 2030, according to BlackRock CEO Larry Fink.

Summarizing FLOKI’s strategy, Sabre explains it well: “attract retail investors, run impactful marketing campaigns, and leave a lasting impression.”

Financial and Ecosystem Milestones

Meanwhile, the FlokiFi platform has a total value locked (TVL) of $110.56 million secured through 2,372 locks. It supports 16 different blockchains and has locked 86 NFTs. Moreover, over 2.3 trillion FLOKI tokens, valued at $436.61 million, have been secured in the FLOKI staking program.

In a show of strong support, DWF Labs said it will purchase $12 million in FLOKI tokens. This purchase will be a mix of market acquisitions and tokens from the Floki treasury.

As of 2024, FLOKI has been one of the top performers, rising more than sixfold year-to-date. About 86% of FLOKI holders are in profit, according to data from IntoTheBlock.

About Floki

Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and most used cryptocurrency and intends to achieve this ambitious goal through a focus on utility, philanthropy, community, and marketing.

Floki currently has 490,000+ holders and a strong brand recognized by billions of people worldwide due to its strategic marketing partnerships.

Website: https://floki.com

Twitter: https://twitter.com/RealFlokiInu

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Gary Gensler Officially Out: What Does It Mean for Ripple (XRP)?

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TL;DR

  • Gary Gensler was replaced with pro-crypto advocate Mark Uyeda.
  • The lawsuit between Ripple and the securities regulator continues, with the XRP army expecting a favorable resolution after the changes at the agency’s helm.

Gensler’s Tenure is Over

Gary Genslerthe former Chairman of the US Securities and Exchange Commission (SEC)officially stepped down on January 20. He spent almost four years at the helm, during which the regulator filed countless lawsuits against crypto businesses.

Perhaps the most popular is the legal tussle versus Ripple Labs (the company behind the cryptocurrency XRP). The entities have been at war since December 2020, and despite the numerous developments and court rulings, the case remains ongoing.

Gensler’s resignation coincided with Donald Trump’s return to the White House as America’s 47th President. Upon assuming power, the Republican enforced multiple amendments. Among those was the designation of Mark Uyeda as Gensler’s successor. 

Uyeda is known as a proponent of balanced regulation that ensures investor protection while avoiding regulatory overreach. He has also presented himself as an advocate of the crypto industry, criticizing the SEC’s previous leadership for its negative stance on the matter. 

“The Commission’s war on crypto must end, including crypto enforcement actions solely based on a failure to register with no allegation of fraud or harm,” Uyeda said in November last year.

The crypto community has long desired Gensler’s resignation and his replacement with someone more open toward the industry. Uyeda’s appointment might sound like great news, but the XRP army should keep in mind that the final resolution of the lawsuit between Ripple and the SEC is no easy task and could be prolonged in time due to the complexity of the legal process.

Perhaps XRP’s recent rally that started after the US elections could be attributed to a large extent to the hopes of a more favorable regulatory landscape in the country during the Trump administration. However, those who have pushed for a quick resolution could be disappointed as Gensler’s departure doesn’t necessarily mean the case is done. As such, the company’s native token might correct hard if it turns out that there’s a classic ‘sell-the-news’ event unfolding.

Meanwhile, the American attorney Jeremy Hogan noted that Uyeda will serve as acting Chairman of the securities regulator until the permanent one is confirmed. He expects this to happen in March or April this year.

Not long ago, Trump nominated Paul Atkins to lead the agency. The latter is also considered a proponent of cryptocurrencies but we have yet to see whether the Commission will change its approach once he steps in charge.

Ripple v. SEC: What’s New?

As mentioned above, the lawsuit between the entities has witnessed many developments in the past few months. Most recently, the SEC filed an opening brief requesting the US Court of Appeals to overturn Judge Torres’ decision from 2023. Back then, the magistrate ruled that XRP sales on public exchanges to retail investors did not constitute securities transactions.

Some of Ripple’s executives were not pleased with the regulator’s latest actions. CEO Brad Garlinghouse described the filing as “insanity,” whereas CLO Stuart Alderoty called it “a rehash of already failed arguments” that are likely to be abandoned by the next administration. 

“We’ll respond formally in due time. For now, know this: the SEC’s lawsuit is just noise. A new era of pro-innovation regulation is coming, and Ripple is thriving,” the latter added.

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‘Buy Crypto’ and ‘Buy Solana’ Google Searches Skyrocket After Trump Meme Coin Release

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Search volumes for the terms “buy crypto” and “buy Solana” have reached their highest scores on Google Trends.

The surge in interest aligns with the launch of the Official Trump (TRUMP) meme coin over the weekend ahead of the president’s inauguration.

Search Trends Data

According to data from Google Trends, both search terms have hit the maximum score of 100, indicating a peak in global interest. Similarly, search interest in “Coinbase” and “crypto app” also experienced significant increases.

Further, searches for “Bitcoin” and “Crypto” saw spikes over the past week, with the former hitting a score of 100 and the latter reaching 92 on January 20.

According to The Block Research, mentions of “Bitcoin” on X also grew from 247,000 in the second week of January to 495,000 in the third. Similarly, “Ethereum” mentions jumped from 73,600 to 293,000 during the same period.

The analysts suggested that this increase in social media activity could be a reflection of rising participation from retail audiences, with casual users and influencers playing a key role in the growing crypto conversation.

TRUMP Meme Coin Ignites Crypto Market Activity

President Trump recently made headlines when he rolled out his new meme coin over the weekend. Initially met with skepticism by some traders who questioned its legitimacy due to similar tokens in the market, the asset gained traction after Trump addressed the launch on X, writing, “My new Official Trump meme is here! It is time to celebrate everything we stand for: Winning!”

Once authenticity was confirmed, TRUMP experienced a rapid price rally. Its value exploded after going live, with the token reaching a high of $75.35 and a market cap briefly surpassing $15 billion ahead of the president entering office.

However, the price surge did not last. CoinGecko data shows that TRUMP’s market capitalization has since dropped to around $7.7 billion, with its price falling by 32.3% in the last 24 hours, to trade at $38.90.

Incidentally, the launch also had a positive impact on Solana’s native token, SOL, which recently reached an all-time high of around $293. Analysts have attributed this jump in the cryptocurrency’s price to the hype surrounding the TRUMP meme coin.

In general, many crypto influencers and analysts view the development as a major event for capital formation in the crypto sector. However, not all industry participants are convinced by the recent excitement. Former Coinbase CTO Balaji Srinivasan cautioned against the speculative nature of meme coins, describing them as a “zero-sum lottery” with no genuine wealth creation.

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Ripple (XRP) Achieves a Major Adoption Milestone: Details

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TL;DR

  • Ripple (XRP) has surged 500% in less than three months, with the number of wallets surpassing 6 million and ecosystem activity increasing.
  • Analysts foresee the asset reaching new highs, with targets between $4.40 and $6, despite recent dips linked to broader market corrections after Trump’s inauguration.

XRP’s Progress

Despite its plunge on a daily scale, Ripple’s XRP has been on a tear in the past few months. Recall that the price was hovering at around $0.50 at the beginning of November last year, while currently, it is worth over $3 (representing a 500% increase).

XRP Price
XRP Price, Source: CoinGecko

This impressive rally could be one reason behind the rising adoption. According to the latest data, the total number of XRP wallets exceeded 6 million. This should be considered a serious achievement, considering that the figure stood at around 5 million at the start of 2024. 

This development coincides with other Ripple-related metrics that have been on the rise recently. Some examples include the number of executed XRP transactions and the number of newly activated accounts. 

Reaching the aforementioned milestone, plus the increased ecosystem activity, suggests an expanding user base, which could boost demand and create additional upward pressure on the price. 

XRP Forecasts

The list of analysts predicting that the token is poised for further gains is quite substantial. Most recently, the popular X user Ali Martinez claimed XRP “has broken out of a bullish flag” and is now gearing up for a new all-time high of $4.40. 

Mikybull Crypto envisioned a similar target, maintaining that the asset has “one of the strongest bullish charts out there.” 

Other market observers who chipped in lately include the X users CEO and Dark Defender. The former thinks XRP could skyrocket to $6, whereas the latter believes the asset may never plunge below $3 again.

It is important to note that Dark Defender made their forecast on January 20, when the price was trading well above $3.15. However, several hours later, it dipped below $3 following the plunge of the entire cryptocurrency market once Donald Trump officially became America’s 47th President.

During his inauguration, he touched upon multiple topics but failed to mention the digital asset industry, which might explain the dip. As CryptoPotato reported, the correction resulted in over $200 million in liquidations within an hour, as hundreds of thousands of traders were wrecked.

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