Cryptocurrency
Human-readable code: Why branding is the programming language of humans

For too many Web3 projects, marketing is often an afterthought. The prevailing wisdom is that a visionary founder will generate a killer idea that will get VCs frothing, use their funding to hire a superstar developer (or an entire team of them) and bring the vision to life via the medium of code.
Once there’s a minimum viable product (MVP) to showcase, the project needs a user base to make this thing into a viable product. At this point, it’s time to fire up the Magical Marketing Machine, which connects to your various channels to create a nonstop value-generating stream of leads and conversions, drawn in by the irresistible lure of the initial killer idea. Once they hear about it.
This mindset isn’t helped by the stories of often inexplicable viral success that regularly punctuate the crypto headlines. But viral success isn’t the same as success. Just look at Terra’s LUNA collapse, the Squid Game scam or SafeMoon’s pump and dump for several relatively recent examples of viral “success.”
Of course, a few exceptional viral cases have managed to achieve longevity. For instance, Bored Ape Yacht Club and SushiSwap are two examples of projects that leveraged initial viral success to attain long-term recognition.
There is no formula or algorithm to guarantee viral success. But marketing, as a value-generating function of a commercial organization, is different. It has a toolkit at its disposal, and the most powerful of those tools is the brand — the programming that conveys the message of an offering to a human audience.
Effective branding relies on good code
Successful firms know that branding and marketing don’t happen by magic or according to checklist-type formulae. When it’s planned and executed well, a robust branding strategy is analogous to computer code. Blockchain developers use programming languages to translate their applications into a set of instructions that the blockchain can execute consistently. The branding strategy tells everyone in an ecosystem what messages they should be using and how to deliver them in a way that’s comprehensible and engaging.
Programming involves choosing the correct syntax and functions to generate a particular outcome efficiently, while branding involves selecting messaging that resonates and choosing the most effective ways to convey it. Solidity is Turing-complete, in that it can be used to program virtually any task. In this sense, branding as a programming language is also Turing-complete, as it can be used to craft any message you choose.
Beyond text, which already contains all the richness of tone and language, you send a message with every choice in the presentation of your offering, from colors and logos to advertising outlets and collaboration partners. Every nuance conveys the messages of your brand that will be decoded and disseminated by the world.
This is where you must beware. A Turing-complete language can also easily create unintended consequences. In blockchain terms, a bug in the code, a typo or an unknown eventuality created by an attacker may result in hacks, stolen funds and a loss of good reputation.
Marketing gaffes — a result of anyone being able to go out there and say whatever they like — can end up as PR disasters. No stolen funds, but irreparable damage to your brand will quickly hit your revenue source with precisely the same net result.
But more often than not, the worst outcome of bad branding is a massive loss of opportunity. Do you want to maximize the impact of your marketing budget? Start with your brand and its strategy.
A critical success factor or an afterthought?
It’s time for a mindset shift. Your branding is your product. After all, without recognition, the most amazing invention in the world is not a product — it’s just something someone dreamed up.
Despite the fact that branding is unquestionably a pivotal factor in commercial success, it’s baffling that Web3 founders tend to treat it as an afterthought. I’ve come across projects due to launch next month, where basic marketing planning is only just underway. I’ve also seen projects where the team is operating entirely on junior staffers with little prior experience in Web3 or marketing — let alone developing a brand from scratch.
It’s hard to imagine any founder leaving their programming to chance. How will the app perform if the only programmer has a high-school knowledge of coding? Or, what kind of quality could a star team of coders produce, given only a month for building and testing?
The more extensive and sophisticated the underlying code, the more powerful and impactful the technology. The same applies to branding.
Evaluating your stack
Ultimately, my message to Web3 founders is to examine your current branding approach and consider whether it accurately reflects the image you want your project to convey.
This may mean reexamining your overall strategy. For instance, is there a clear and consistent set of brand messages that forms the basis of all communications?
Are you confident that your marketing plans are rooted in the best possible practices for your offering and audience, and not simply a checklist of channels and touchpoints?
You may also need to evaluate time allocated to marketing and branding activities. Are there sufficiently available person-hours to generate interest and engagement ahead of a launch?
Assessing your approach may also involve evaluating your marketing talent and leveraging expertise as required. Do you have the right skills on board to develop and execute a branding strategy?
Finally, does your plan allow for activities such as testing campaign materials with target audiences or refining messages on different channels?
It’s true that all of the above activities will take time and effort and may uncover a need to invest further. But once your branding code is as robust and rigorous as your product code, you’ll already be ahead of the competition.
German is co-founder and chief relevance officer of THE RELEVANCE HOUSE, a branding and marketing agency focused on blockchain and Web3.
This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.
Cryptocurrency
30% Surge for Dogecoin? Here’s What Needs to Happen (Analyst)

TL;DR
- The meme coin mania seems to have faded despite a few brief moments of hope, and the niche’s leader has failed to recapture its momentum and investors’ attention.
- However, there’s a chance for a massive double-digit surge, but only under certain conditions, according to popular crypto analyst Ali Martinez.
If Dogecoin $DOGE can reclaim $0.17 — and with the TD Sequential buy signal now present on the 3-day chart — it could unlock a rebound toward $0.21. pic.twitter.com/BkVgxNdihW
— Ali (@ali_charts) June 28, 2025
To embark on its 30% journey north, the largest meme coin by market cap first needs to reclaim the $0.17 resistance. This doesn’t sound like such a major hurdle, given its current price tag of $0.164.
The second part of the equation involves the TD Sequential, which is a metric often used to determine the underlying asset’s market exhaustion in either direction.
The indicator has presented a buy signal on DOGE’s 3-Day chart. Consequently, Martinez concluded that both of these factors could result in a price pump to $0.21.
This would be a breath of fresh air for Dogecoin, which has struggled quite a lot since early 2025. In the past month alone, its price has tumbled by over 21%.
Despite this rather unfavorable market movement lately, some industry participants have remained highly bullish on DOGE’s future price trajectory. JAVON MARKS, known for his bullish statements on several crypto assets, believes the OG meme coin still has a chance to post a mind-blowing surge that can take it to the stratosphere, based on historic performance.
All we’re saying is that if $DOGE continues to follow its trend as it did consecutively in the past two cycles with its runs growing in size, then we are looking at Dogecoin’s prices doing a more than 120X from here into the $20 levels.
Take a look… pic.twitter.com/OkxGfzUeBp
— JAVON⚡️MARKS (@JavonTM1) June 26, 2025
Such a price tag sounds just a bit far-fetched at the moment. History is no indication for future price movements, and $20 per DOGE would mean a whopping market cap of roughly $3 trillion, which would make it a lot bigger than BTC.
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Cryptocurrency
Glassnode: ETFs, Macro Trends, and $114 Billion Futures Boom Drive Bitcoin Liquidity

The transformation of Bitcoin (BTC) from speculative novelty to a cornerstone of global finance is gaining momentum, with more than $544 billion in fresh capital flooding the network since late 2022.
A new report from Glassnode and Avenir Group has uncovered a “liquidity trifecta” of on-chain dynamics, market microstructure, and macro linkages underpinning the original cryptocurrency’s maturation as a standalone asset class.
The $550 Million Daily Money Machine
According to the analysis, Bitcoin’s evolution has become visible in its on-chain fundamentals. Since March 2023, those investing in the crypto asset have locked in profits amounting to about $550 million daily, signifying a deep, mature market where participants have serious conviction, taking gains, knowing the market is strong enough to absorb it.
The survey also found the action was just as intense off-chain, with Bitcoin futures and options becoming the new playground for big money. Total open interest went from $11.1 billion in late 2022 to $114 billion during BTC’s historic charge past $100,000 at the beginning of 2025, a testament that institutions are not just dipping their toes, but are diving into crypto headfirst.
Other key signs of institutional accumulation came from analyzing market microstructure tools such as the Limit Order Book (LOB), which brought to light sophisticated liquidity patterns. For example, before the 2024 spot Bitcoin ETF approval, there was extreme sell-side pressure, which was replaced with a buy-side surge after the U.S. Securities and Exchange Commission (SEC) greenlit the financial products.
Similarly, Cumulative Volume Delta (CVD) metrics exposed speculative vs. genuine demand, with Glassnode claiming that the current perpetual futures dominance suggests BTC’s latest rally is leaning speculative.
Altcoins Get Left Behind
The joint report also noted that Bitcoin’s sensitivity to macroeconomic forces has eclipsed its crypto-native cycles. Its price now moves tightly alongside the Global Liquidity Index (GLI) and traditional markets like the S&P 500, while moving against assets like the U.S. dollar.
Spot Bitcoin ETFs have validated this macro alignment. While some critics had dismissed them as fleeting speculation when they were first introduced, Glassnode’s “unhedged demand” metric, which filters out arbitrage-driven flows, shows that they now represent genuine long-term institutional muscle.
Meanwhile, the study revealed that altcoins are facing a liquidity crisis, with capital concentration mainly favoring Bitcoin and speculative meme coins on Solana. Per the data, in this cycle, funds going into altcoins dropped by a whopping $46 billion compared to the last boom. Ethereum, which once captured up to 65% of altcoin inflows, has since seen its share plummet to just 31%, with only Solana and XRP managing to outpace BTC.
In Solana’s case, the uptick was fueled mainly by an explosion of meme coins, which saw their collective value shoot up 9,150% from $400 million to $37 billion. XRP has also had a wild ride of its own, with the anticipated resolution to a long-winded legal battle between the SEC and Ripple Labs over the token’s status, helping boost its value in the market on several occasions.
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Cryptocurrency
BTC and ETH Rebound as Altseason Optimism Fades: Binance Report

ˇTThis week, bitcoin (BTC) and ether (ETH) recovered from the decline triggered by geopolitical developments last week. While BTC showed greater resilience compared to ETH, both assets rebounded strongly as tensions appeared to ease.
According to a weekly report by the world’s largest crypto exchange, Binance, Bitcoin’s dominance recorded a slight decline during the recovery. However, this is not a strong indication that the market will soon witness an altseason.
BTC, ETH Prices Rebound
Binance said bitcoin’s resilience signaled a potential shift toward risk assets as macro conditions somewhat improved.
After a broader shakeout triggered by geopolitical tensions, both traditional assets and BTC ended the week in the green. However, BTC solidified its position as an emerging hedge asset amid geopolitical uncertainty, recovering to $107,000 after falling to $98,000 at the beginning of the week.
On the other hand, ETH followed a similar trajectory but exhibited greater downside volatility and a less pronounced recovery. The asset’s performance showed that it is less established in the role of a hedge asset. ETH closed the week below its opening price at $2,480 after plunging to a low of $2,130 on Monday.
“While it remains uncertain whether Bitcoin will sustain its outperformance following this weekend’s events, its strong initial recovery may signal market expectations for a continued upward trend in the largest cryptocurrency. Bitcoin dominance remains elevated at ~66%,” Binance added.
Altseason Optimism Fades
As both assets strive to remain above certain support zones, optimism for an altseason in this cycle is fading. Investors are increasingly asking when the altseason will begin.
According to historical data, these have consistently followed strong BTC rallies, becoming more pronounced when the leading asset enters a consolidation phase. During these times, capital has rotated from BTC to more volatile, small-cap altcoins with higher speculative appeal.
Interestingly, past altcoin seasons have been characterized by new industry themes, such as initial coin offerings (ICOs), decentralized finance (DeFi), and layer-2 solutions. In this cycle, the prevailing concepts — meme coins, BitcoinFi, and decentralized physical infrastructure network (DePIN) — are modifications of previous trends, so they are not strong enough to trigger major rallies.
This cycle is also different because of the oversaturated market of new projects. Binance analysts insist that even if fresh capital flows into altcoins, it is likely to be diluted across the numerous tokens currently in existence. Hence, the market requires a significant catalyst to trigger the altseason, as capital rotation and industry narratives are no longer sufficient.
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