Cryptocurrency

Human-readable code: Why branding is the programming language of humans

Published

2 years ago

September 22, 2023

For too many Web3 projects, marketing is often an afterthought. The prevailing wisdom is that a visionary founder will generate a killer idea that will get VCs frothing, use their funding to hire a superstar developer (or an entire team of them) and bring the vision to life via the medium of code.

Once there’s a minimum viable product (MVP) to showcase, the project needs a user base to make this thing into a viable product. At this point, it’s time to fire up the Magical Marketing Machine, which connects to your various channels to create a nonstop value-generating stream of leads and conversions, drawn in by the irresistible lure of the initial killer idea. Once they hear about it.

This mindset isn’t helped by the stories of often inexplicable viral success that regularly punctuate the crypto headlines. But viral success isn’t the same as success. Just look at Terra’s LUNA collapse, the Squid Game scam or SafeMoon’s pump and dump for several relatively recent examples of viral “success.”

Of course, a few exceptional viral cases have managed to achieve longevity. For instance, Bored Ape Yacht Club and SushiSwap are two examples of projects that leveraged initial viral success to attain long-term recognition.

There is no formula or algorithm to guarantee viral success. But marketing, as a value-generating function of a commercial organization, is different. It has a toolkit at its disposal, and the most powerful of those tools is the brand — the programming that conveys the message of an offering to a human audience.

Effective branding relies on good code

Successful firms know that branding and marketing don’t happen by magic or according to checklist-type formulae. When it’s planned and executed well, a robust branding strategy is analogous to computer code. Blockchain developers use programming languages to translate their applications into a set of instructions that the blockchain can execute consistently. The branding strategy tells everyone in an ecosystem what messages they should be using and how to deliver them in a way that’s comprehensible and engaging.

Programming involves choosing the correct syntax and functions to generate a particular outcome efficiently, while branding involves selecting messaging that resonates and choosing the most effective ways to convey it. Solidity is Turing-complete, in that it can be used to program virtually any task. In this sense, branding as a programming language is also Turing-complete, as it can be used to craft any message you choose.

Beyond text, which already contains all the richness of tone and language, you send a message with every choice in the presentation of your offering, from colors and logos to advertising outlets and collaboration partners. Every nuance conveys the messages of your brand that will be decoded and disseminated by the world.

This is where you must beware. A Turing-complete language can also easily create unintended consequences. In blockchain terms, a bug in the code, a typo or an unknown eventuality created by an attacker may result in hacks, stolen funds and a loss of good reputation.

Marketing gaffes — a result of anyone being able to go out there and say whatever they like — can end up as PR disasters. No stolen funds, but irreparable damage to your brand will quickly hit your revenue source with precisely the same net result.

But more often than not, the worst outcome of bad branding is a massive loss of opportunity. Do you want to maximize the impact of your marketing budget? Start with your brand and its strategy.

A critical success factor or an afterthought?

It’s time for a mindset shift. Your branding is your product. After all, without recognition, the most amazing invention in the world is not a product — it’s just something someone dreamed up.

Despite the fact that branding is unquestionably a pivotal factor in commercial success, it’s baffling that Web3 founders tend to treat it as an afterthought. I’ve come across projects due to launch next month, where basic marketing planning is only just underway. I’ve also seen projects where the team is operating entirely on junior staffers with little prior experience in Web3 or marketing — let alone developing a brand from scratch.

It’s hard to imagine any founder leaving their programming to chance. How will the app perform if the only programmer has a high-school knowledge of coding? Or, what kind of quality could a star team of coders produce, given only a month for building and testing?

The more extensive and sophisticated the underlying code, the more powerful and impactful the technology. The same applies to branding.

Evaluating your stack

Ultimately, my message to Web3 founders is to examine your current branding approach and consider whether it accurately reflects the image you want your project to convey.

This may mean reexamining your overall strategy. For instance, is there a clear and consistent set of brand messages that forms the basis of all communications?

Are you confident that your marketing plans are rooted in the best possible practices for your offering and audience, and not simply a checklist of channels and touchpoints?

You may also need to evaluate time allocated to marketing and branding activities. Are there sufficiently available person-hours to generate interest and engagement ahead of a launch?

Assessing your approach may also involve evaluating your marketing talent and leveraging expertise as required. Do you have the right skills on board to develop and execute a branding strategy?

Finally, does your plan allow for activities such as testing campaign materials with target audiences or refining messages on different channels?

It’s true that all of the above activities will take time and effort and may uncover a need to invest further. But once your branding code is as robust and rigorous as your product code, you’ll already be ahead of the competition.

German is co-founder and chief relevance officer of THE RELEVANCE HOUSE, a branding and marketing agency focused on blockchain and Web3.

This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.

Cryptocurrency

ChainGPT Expands to Solana: $CGPT Token & Full AI Suite Go Multichain

Published

10 hours ago

May 12, 2025

[PRESS RELEASE – Dubai, United Arab Emirates, May 12th, 2025]

ChainGPT, a pioneer in blockchain AI solutions, has officially expanded its ecosystem to Solana, bringing its full suite of blockchain AI tools, services, and $CGPT token to one of the industry’s fastest and most scalable networks. This marks a major step in ChainGPT’s multichain vision and unlocks unprecedented opportunities for developers, users, and businesses within the Solana ecosystem. The full rollout of ChainGPT’s AI suite and infrastructure on Solana is in progress and will be completed over the next two weeks.

Solana is recognized for its high-performance blockchain, which processes over 4000 transactions per second and offers ultra-low fees via a unique Proof-of-History (PoH) combined with a Proof-of-Stake (PoS) consensus mechanism. With an active user base exceeding 125 million, Solana provides the ideal infrastructure for ChainGPT’s AI-powered tools to thrive at scale. This integration positions ChainGPT to help developers build faster, more securely, and more effectively on Solana, while enabling new use cases through its cross-chain AI ecosystem.

With this expansion, ChainGPT is tapping into Solana’s ecosystem to provide users with a seamless, efficient, and powerful AI-driven experience. This includes ChainGPT’s rapidly growing user base and deep engagement across the Web3 space:

250,000+ Monthly Active Users: A rapidly expanding ecosystem of builders, users, and Web3 participants.
1M–3M+ Monthly Web Visitors: High traffic volume to ChainGPT’s platforms and tools.
1M+ Followers on X (3M+ Across All Socials): A vibrant and growing global community.

ChainGPT’s mission to democratize AI-powered blockchain tools aligns perfectly with Solana’s capabilities, ensuring:

Crypto AI Hub: Delivering multichain AI-powered blockchain tools, now available on Solana.
Web3 AI Chatbot & LLM: Enhanced to handle Solana-specific data and smart contract queries.
Cross-Chain Swap: Seamlessly bridges EVM chains with Solana for frictionless token movement.
ChainGPT Pad & DegenPad: Supporting Solana-native token launches and decentralized fundraising.
ChainGPT Labs: Expanding strategic investments in AI innovation within the Solana ecosystem.
$1M Grant Program: Supporting developers and founders building AI applications on Solana.
$CGPT Token Launch: Will be deployed natively on Solana and traded on Raydium.

(The exact date & time of the CGPT token launch on Solana will be revealed next week on ChainGPT’s X account).

A strong technical foundation and strategic partnerships support this expansion:

LayerZero and Stargate: Powering secure cross-chain interoperability.
Raydium: ChainGPT’s decentralized exchange partner for Solana-based liquidity.
Certik: Providing industry-standard auditing and smart contract security.

These collaborations ensure a seamless user experience while upholding the security and reliability ChainGPT is known for. Together, these efforts position ChainGPT to play a pivotal role in advancing AI-powered tools and services for Solana developers, businesses, and the broader Web3 community.

Ilan Rakhmanov, Founder of ChainGPT and CEO of ChainGPT Software said, “Solana offers a dynamic, high-performance foundation for Web3 innovation, and we’re thrilled to bring ChainGPT’s AI infrastructure into this ecosystem. With its speed, scalability, and developer-first ethos, Solana unlocks powerful new opportunities for AI-driven applications, and we’re here to help builders harness that potential.”

As part of this integration, the $CGPT token is now available on Solana, providing users with cross-chain utility and enabling access to ChainGPT’s growing range of AI services. While the token plays a role, the focus remains on building long-term value through product utility, developer adoption, and AI innovation. ChainGPT invites developers, founders, and ecosystem partners to explore its AI infrastructure, which is now live on Solana.

To learn more, users can visit ChainGPT.org and join the community building the future of AI x Web3.

About ChainGPT

Incepted in 2023, ChainGPT is a leading provider of AI-powered tools for the blockchain and Web3 industries. It emerged as a project to bridge the gap between blockchain technology and AI, creating innovative solutions for the Web3 ecosystem. Leveraging advanced AI techniques, ChainGPT enhances blockchain functionality with its tools and applications, including SDKs and APIs for automated smart contract generation, a Web3 AI chatbot, an NFT generator, and an IDO launchpad. With established partnerships and collaborations with industry leaders such as Google, Nvidia, and BNB Chain, ChainGPT continues to pioneer efficient and user-friendly AI solutions in the blockchain space.

ChainGPT aims to release AIVM (AI Virtual Machine) on testnet during 2025, building a decentralized AI economy. AIVM, a Layer-1 blockchain, combines a decentralized GPU market, model, and dataset marketplace, verifiable AI on-chain, and an AI Agent framework.

This marks a major step in ChainGPT’s mission to reimagine how intelligence is created, verified, and deployed at scale.

Users can learn more at: https://www.chaingpt.org/

General Resources:

CGPT DAO | AI NFT Generator | Staking | Blog |

ChainGPT Community and Social Media:

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Cryptocurrency

Ripple (XRP) Price Predictions for This Week

Published

10 hours ago

May 12, 2025

XRP rally continues with a minor increase of 3.5% daily, but can it break $2.6?

XRP Price Predictions to Watch This Week

Key Support levels: $2.3, $2.0

Key Resistance levels: $2.6, $3

1. Price Makes Higher Highs

The rally is picking up speed after XRP closed the weekend in green. This took the asset to almost $2.5 before a short pullback. If buyers continue the pressure, they have a good chance to test the resistance at $2.6 next. If they break above that level, then XRP has a good shot at $3.

XRPUSDT_2025-05-12_17-34-41 — Chart by TradingView

2. Momentum is Picking Up Speed

The price is making higher highs and higher lows with a clear uptrend. However, the buy volume remains low compared to previous rallies. Hopefully, this can change as soon as the price breaks above $2.6, since that will encourage buyers to return in numbers. The current support is at $2.3.

XRPUSDT_2025-05-12_17-35-02 — Chart by TradingView

3. RSI Makes New Highs

On Saturday, the daily RSI reached almost 69 points and made a new high before sellers returned to take XRP into a pullback. This shows a clear bullish uptrend. As long as the RSI makes a higher low as well, there is no reason to think this uptrend will stop any time soon.

XRPUSDT_2025-05-12_17-35-48 — Chart by TradingView

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

Cryptocurrency charts by TradingView.

Cryptocurrency

Ethereum Price Analysis: Is ETH Due for a Correction After 42% Weekly Surge?

Published

10 hours ago

May 12, 2025

Ethereum has experienced a notable surge in the past few weeks, reaching a crucial resistance region at the $2.6K level. However, the confluence of key resistance factors at this range suggests a likely consolidation before the next major move.

Technical Analysis

The Daily Chart

ETH has been in a strong and impulsive uptrend, reflecting a clear return of demand and buying strength in the market. The price has now reached a critical resistance zone near $2.6K, which aligns with both the 200-day moving average and the previously broken lower boundary of a multi-month ascending channel.

This confluence forms a strong resistance cluster, suggesting potential supply at this level and posing a significant challenge to further upward movement.

As a result, a temporary consolidation or corrective phase appears necessary for the market to stabilize and gather enough momentum for a potential breakout. The RSI indicator has also entered overbought territory, reinforcing the likelihood of a short-term correction.

The 4-Hour Chart

On the lower timeframe, Ethereum’s aggressive buying momentum has driven the price through several resistance levels. This rally signals the buyers’ intention to target all-time highs in the coming months. However, ETH has now reached a key supply zone of around $2.6K, which corresponds with a major swing high in March. This area has already capped the rally, suggesting a potential short-term pause or consolidation.

While a quick breakout above this resistance is still possible, the overbought RSI levels make a brief correction or sideways movement within this range, which is the more probable near-term scenario.

Onchain Analysis

By ShayanMarkets

The funding rates metric is a key indicator of sentiment in the futures market. Analyzing its recent behaviour offers valuable insight into Ethereum’s latest surge. In healthy and sustainable bullish trends, funding rates typically rise gradually, indicating increased participation from buyers in both the perpetual futures and spot markets.

Currently, however, funding rates remain relatively flat, showing no significant uptick. This suggests that Ethereum’s recent price surge has been primarily driven by spot market demand rather than speculative activity in the futures market. This is a bullish sign, as it implies the uptrend is organic and not fueled by excessive leverage, reducing the risk of liquidation cascades and indicating a more stable trend.

Still, for the bullish momentum to be sustained and validated, funding rates should begin to rise, reflecting increased confidence and more aggressive positioning by futures traders.

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Cryptocurrency charts by TradingView.