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Jellybean™ to Transform Phygital Landscape with Aptos Labs Investment

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[PRESS RELEASE – San Francisco, California, June 10th, 2024]

Jellybean™, a pioneering company in the phygital space, has received an investment from Aptos Labs, further solidifying their partnership aiming to bridge the physical-digital divide. This strategic investment underscores the potential of Jellybean™ to standardize how brands engage with consumers across an increasing spectrum of products — from fan-fueled collectibles to luxury goods.

Jellybean™ is set to compete with the likes of IYK, leveraging its innovative technology to create a new standard in digital standardization. Jellybean™ seamlessly integrates a digital layer onto physical products, ensuring foolproof authentication and enabling enhanced interactive and exclusive multimedia brand experiences.

A simple tap or scan of a Jellybean™-enabled product unlocks a world of immersive digital content and engagement opportunities, creating deeper connections between brands and their audiences. Jellybean™ launched its Phygital Protocol with DJ deadmau5’s limited-edition toy line, featuring phygital products on the Aptos blockchain. This launch showcased the unique capabilities of Jellybean™ technology and marked the beginning of a committed partnership, with Jellybean™ designating Aptos as the preferred chain for all future drops.

“We revolutionize how brands interact with their customers – transforming every product into a bridge for deeper customer connections,” said Bart Lipski, CBDO of Jellybean™.

“As we move further into the digital age, the boundaries between physical and digital worlds are blurring. Jellybean™ is at the forefront of this evolution, revolutionizing the way fans interact with their favorite brands by turning everyday products into gateways for exclusive digital experiences,” said Chris Price, Head of Business Development: Media & Entertainment at Aptos Labs.

This strategic partnership underscores a shared vision for the future of consumer engagement, positioning Jellybean™ as a leader in the emerging phygital landscape.

How Jellybean™ is unlocking the future of branded products:

  • Product Authenticity: Ensure every product is genuine with immutable certificates of authenticity, providing peace of mind to your customers.
  • Product Traceability: Provide transparency into the sourcing of products, highlighting ethical and sustainable practices to reassure customers about the origins of their purchases.
  • Enhanced Communication: Create a direct channel of communication between your brand and its biggest fans, helping you stay connected and deepen relationships.
  • Customer Relationship Management: Integrate a CRM layer to manage and nurture customer relationships, turning customers into superfans and enhancing product value with an immersive digital layer.

For more information about Jellybean™ and its innovative technology, users cab visit www.jellybean.xyz/

About Jellybean™

Jellybean™ transforms ordinary products into exclusive immersive digital experiences for collectors and fans with a simple tap or scan of the product. Utilizing our proprietary technology, powered by the Aptos blockchain’s cutting-edge features, Jellybean™ ensures the integrity and authenticity of every collectible item, offering users authentic, verifiable digital ownership and engaging experiences. Jellybean™ enables top brands and creators to deliver immersive digital experiences that delight their fans with early access passes, exclusive discount codes, unreleased content/music, live streams, and much more!

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Ethereum at a Crossroads: Will ETH Fall to $1,250?

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The largest altcoin by market cap has been among the biggest underperformers during the late 2024/early 2025 bull run, which saw many assets, including BTC, chart fresh peaks.

ETH’s most recent performance has been even more painful, as the asset dumped to its lowest level since November 2023 at under $1,800. The question raised now by analysts is whether ETH will continue losing ground and dump to $1,250.

ETH at $1,250?

Remember 2021? Back then, ETH was charting massive gains and its price soared toward $5,000. In fact, speculations emerged about a potential event called the ‘flippening,’ in which Ethereum could surpass Bitcoin and become the world’s largest cryptocurrency.

Fast-forward some three and a half years later and that seems as distant from reality as fiat money becoming disinflationary. ETH bottomed below $1,000 during the 2022 bear market but went on the offensive again two years later. It failed to decisively overcome the $4,000 target despite its numerous attempts to conquer it in 2024. The latest rejection came in mid-December.

Since then, ETH’s price has nosedived hard, which culminated (for now) earlier this week with a drop below $1,800. As such, Ethereum not only erased all the gains registered after Trump’s presidential election victory but even plunged to its lowest levels since November 2023.

According to Ali Martinez, a crypto analyst with over 130,000 followers on X, the asset’s price drop meant that it had broken out of a years-long parallel channel, which could spell further trouble. In fact, he forecasted a slump to $1,250 – a level not seen in over two years.

But ETH Whales Keep Buying

CryptoPotato has repeatedly reported in recent weeks Ethereum whales’ predominantly bullish behavior. Recall that within a 48-hour period alone, they accumulated 1.1 million ETH, which is nearly 1% of the total supply. At the prices back then, it was worth over $2 billion in USD.

Martinez brought another chart showing that these large entities acquired more than 420,000 ETH in the following five days, valued at $800 million at today’s prices. Such massive accumulations should benefit the underlying asset as they decrease the immediate selling pressure. However, ETH’s price is yet to stage a notable recovery as it still sits below $2,000.

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Bitcoin Price Targets $90,000 as BTC Whales Go on Accumulation Spree

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Bitcoin’s price recovered from a massive drop to a four-month low earlier this week and sits about seven grand higher now.

Analysts believe that it could continue climbing and reach $90,000 as long as it remains above the $84,000 support level, which is being tested now.

Whales Buying, BTC Rising

Large BTC wallets, typically referred to as whales or sharks, are crucial to the asset’s price movements due to their ability to purchase or offload massive portions in a rather short timeframe that could impact the entire market.

After months of accumulating before and during the run toward $110,000, they changed their stance in early February following Trump’s tariffs against several countries. Inevitably, BTC’s price tumbled, and its most recent bottom came earlier this week with a drop below $77,000 – a four-month low.

During this correction, though, whales and sharks reversed their strategy once again and began accumulating more of the asset. The last few days of the business week saw another buying spree, with more than 20,000 BTC going into their wallets, according to Ali Martinez, who cited data from Santiment. In terms of USD value, this stash is worth close to $1.7 billion.

The popular analyst told his 130,000 followers on X that bitcoin could surge to $90,000 as long as the $84,000 support, which is being tested as of press time, holds.

Leveraged Run?

Although whales purchasing substantial portions of BTC within a few days could indeed impact bitcoin’s price, as well as the entire market, which has jumped since Thursday, CryptoQuant’s Maartunn outlined another possible reason behind the relief rally.

He noted that the Bitcoin Open Interest had increased by about 13% from the recent lows and is close to $28 billion now. Consequently, he warned that this surge could be driven by a large number of leveraged positions, which is a double-edged sword. In case of a rapid BTC price crash, those leveraged longs could result in a massive liquidation cascade, as we have witnessed on a few occasions since the February correction.

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Outrageous Ripple Price Prediction: Can XRP Skyrocket to $15?

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TL;DR

  • Ripple’s cross-border token recently broke out of a years-long technical pattern that suggests another rally is around the corner.
  • Popular crypto analyst Ali Martinez outlined a slightly ridiculous price tag of $15, which would require a mindblowing surge.

Being one of the largest cryptocurrencies for roughly a decade, XRP has attracted a substantial community that remains bullish no matter the current developments.

Although the asset struggled for years after the 2017/2018 cycle, they kept making bold predictions and some of their faith was rewarded after the US presidential elections when XRP jumped from under $0.6 to match its 2018 ATH of $3.4.

However, it couldn’t keep the momentum going, and the subsequent market-wide crash pushed it south hard. As of now, Ripple’s token, which could soon be categorized as a commodity in the US, trades at around $2.38.

The positive predictions continue, and the latest to highlight a notable target for XRP was Ali Martinez, who said:

“Since January 2018, XRP appears to be forming a symmetrical triangle pattern, indicating a potential bullish continuation where every lower high XRP made created a descending trendline at the top and every higher low created a rising trendline at the bottom. Now that XRP has broken out of the triangle, there’s a chance XRP can continue rising to reach a target of $15.”

The aforementioned current price tag means that the asset needs to surge by approximately 530% to reach that line, which sounds somewhat outrageous given the market conditions as of late. Moreover, it would put its market cap at close to $900 billion, which would be a lot higher than ETH and close to BTC.

Although the $15 target does seem difficult to achieve, let’s not forget that XRP skyrocketed by 470% in mere months after the elections. Moreover, a potentially favorable resolution in the Ripple vs. SEC lawsuit and an approved XRP ETF could boost the asset north once again.

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