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NBA Sued Over Crypto Marketing Deal Between Voyager and Mark Cuban

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Investors claim the deal led to total losses of around $4.2 billion when the company collapsed during the crypto contagions of 2022.

The lawsuit alleges the NBA was “grossly negligent” in agreeing to a marketing deal between Voyager and Mark Cuban’s Dallas Mavericks.

Moreover, several NBA teams had deals to promote crypto companies like Voyager and FTX, which also failed.

Unregistered Securities Promotion

This latest lawsuit was filed in Miami on Feb. 6, claiming that the NBA promoted Voyager’s “unregistered securities,” making it liable for damages.

“The NBA carefully and deliberately decided to embrace the risks associated with cryptocurrency exchanges such as Voyager, FTX, and Coinbase, and go all in,”

“This decision, fraught with risk, involved promoting and selling billions of dollars in unregistered and illegal securities to the public by leveraging the global reputation and trust in the NBA brand,” it added.

Moreover, investors had previously sued Cuban for promoting the exchange, which they called “an unregulated and unsustainable fraud,” according to Bloomberg.

Voyager’s law firm, McCarter & English, was also sued for allegedly producing “fraudulent legal opinions” backing Voyager; however, the latter denies the allegations and intends to defend itself.

There are eight claims in total in the suit. It alleges the NBA deal allowed Voyager to leverage the league’s reputation to promote and sell illegal crypto securities.

It also accuses Voyager’s lawyers of lending credibility by saying the firm’s VGX token was not an unregistered security. However, crypto assets have yet to be officially classified in the United States.

The plaintiffs also aim to recover damages from the proceeds of Cuban’s recent $3.5 billion sale of the Mavericks.

Additionally, the Commodity Futures Trading Commission sued Voyager co-founder Stephen Ehrlich, claiming he “fraudulently solicited participation in and operated a digital asset trading and custody platform.”

Flood of Crypto Lawsuits

Mark Cuban signed a five-year partnership deal with Voyager in 2021. He made its token the official Mavericks cryptocurrency and displayed Voyager ads during the 2021-2022 season.

Moreover, the NBA’s Miami Heat had a similar deal with FTX, naming their arena after the crypto exchange.

The collapse of FTX in late 2022 sparked a flurry of lawsuits against celebrities and athletes who endorsed investing via crypto exchanges and companies. These include sports stars Tom Brady, Steph Curry, and Trevor Lawrence.

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Cryptocurrency

Crypto Markets Shed $250 Billion as BTC Plunged to 11-Day Low (Market Watch)

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The calm weekend was followed by a Monday massacre for bitcoin as the asset plunged by seven grand within an hour or so.

Expectedly, the altcoins have it even worse, with massive price drops from the likes of DOGE, ADA, XRP, SOL, and many others.

BTC Dumps by $7K

Last Monday began somewhat similarly to this one, as BTC dumped hard to just under $100,000. However, it quickly bounced off and even skyrocketed to a new all-time high of over $109,000. More volatility ensued during the day, especially during and after Donald Trump’s inauguration.

His failure to mention crypto during his speech resulted in another correction but BTC remained north of $100,000. It jumped to $107,000 later on in the week but lost some ground during the weekend, which it spent at around $105,000.

Once the Monday Asian trading session kicked in, bitcoin’s price headed straight south. In a matter of a few hours, it dumped by over seven grand and briefly slipped below $98,000, leaving millions of liquidations.

Despite bouncing off to $99,000 now, BTC is still 5% down on the day. Its market capitalization has plunged to $1.960 trillion on CG, but its dominance over the alts has gone to over 56%, as most have suffered a lot more.

BTCUSD. Source: TradingView
BTCUSD. Source: TradingView

Alts Bleed Out

As mentioned above, the alternative coins have gone into deep red territory. Ethereum leads the adverse trend with a 7% drop that has pushed it below $3,100. XRP lost the $3 mark and has plummeted to $2.8. Solana, Dogecoin, Cardano, Chainlink, Avalanche, Stellar, and SUI are all down by double digits.

Even more painful declines of up to 20% come from VIRTUAL, XCN, SOS, RAY, PEPE, OP, BONK, and many others.

The cumulative market capitalization of all crypto assets has seen over $250 billion gone since yesterday. The metric has plunged to a multi-week low of $3.5 trillion on CG.

Cryptocurrency Market Overview. Source: QuantifyCrypto
Cryptocurrency Market Overview. Source: QuantifyCrypto
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Cryptocurrency

Why is Ripple (XRP) Price Down Today

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XRP failed to hold above $3 and the price action is now turning bearish.

Key Support levels: $2.6, $2, $1.6

Key Resistance levels: $3, $3.3 

1. First Major Sign of Weakens for XRP

It was critical for XRP to hold above $3 if there was hope of higher highs. This level was lost today and the price fell to $2.7. This drop has also turned the level at $3 into a key resistance.

The cryptocurrency fell by 11% today which shows sellers are returning. While this is a market-wide correction, the timing was quite unfortunate for XRP as this is turning the chart bearish.

XRPUSDT_2025-01-27_18-02-23
Chart by Tradingview

2. Falling Volume Hinted at Correction

The first giveaway that a correction could be coming for XRP was seen on the volume profile. While the price made a higher high above $3, the volume did not do the same. This was an early sign that a bearish divergence was forming which called for caution.

XRPUSDT_2025-01-27_18-03-31
Chart by Tradingview

3. Bearish Divergence Detected

The bearish divergence was quite obvious on the volume profile, as seen below. However, the same situation can also be seen on the MACD and RSI momentum indicators. This only strengthens the argument that XRP could have made a local top at $3.4 and a correction may follow now.

XRPUSDT_2025-01-27_18-03-01
Chart by Tradingview
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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

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Cryptocurrency

Why is the Cardano (ADA) Price Down Today

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ADA crashed by 10% today as bears return.

Key Support levels: $0.90, $0.73

Key Resistance levels: $1, $1.3

1. Price Struggles at Key Support

Cardano is about to decide where it goes next. If the key support at 90 cents does not hold, then it will turn into a resistance and see the price fall lower towards 73 cents next. At that point, ADA will make a lower low which could indicate a prolonged correction has begun.

ADAUSDT_2025-01-27_18-32-53
Chart by Tradingview

2. Momentum is Reversing

The volume is making lower highs, the price is making lower highs, and so does the RSI and MACD histogram. These are all bearish signals. It would be surprising to see the key support hold considering the above. However, until the 90 cents level breaks, it is too early to call it.

ADAUSDT_2025-01-27_18-33-08
Chart by Tradingview

3. Impending Bearish Cross on Weekly Timeframe

A big warning sign is given by the weekly MACD which shows that a bearish cross is imminent. If so, that could be the start of a long correction that can see the price fall towards 73 cents or lower. This scenario is likely if the overall market enters a deep correction.

ADAUSDT_2025-01-27_18-33-36
Chart by Tradingview
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