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OKX Enters Into $12M-Per-Season Training Kit Partnership With Manchester City

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Cryptocurrency exchange OKX on Monday announced a partnership with English Premier League champions Manchester City, in which the soccer team’s training kits will be emblazoned with the logo of the crypto platform.

OKX stated that the training kit will be worn by Manchester City FC’s men’s and women’s first teams, and will be debuted in July by popular players like Erling Haaland, Jack Grealish, Joao Cancelo, and John Stones.

The crypto firm also stated that well-known street artist Akse P19 and the Global Street Art Agency have been commissioned to create murals across Manchester, that can be scanned by fans to win season tickets in the OKX Hospitality Box.

The murals include artworks of Grealish, Cancelo, and Stones.

“Our partnership with Man City has provided a great platform through which we have the opportunity to educate those curious about crypto and offer those already involved the training they need to participate responsibly,” Haider Rafique, global chief marketing officer at OKX, said.

“We’re proud of this partnership because we see a strong parallel between the training to learn, grow and succeed on the football pitch and the skills that OKX traders are able to develop, implement and hone when they’re equipped with the platform’s robust functionalities. Building up knowledge with practice is what brings results, whether that’s on the pitch or in the markets,” the company stated.

Also Read: Why Rockefeller International Chairman Sees Bitcoin Emerging As A Steadier Asset

According to City AM, the deal is worth more than $12 million per season.

Despite volatile markets, sports sponsorship tie-ups with crypto companies have been steady.

In November last year, Crypto.com spent $700 million to rename the Staples Center in Los Angeles to the Crypto.com arena for the next 20 years. It also signed a $175 million deal with Ultimate Fighting Championship league to get its logo on the athletes’ kits. The company has also signed a $100 sponsorship a million deal with Formula One.

Earlier this year, companies like eToro, FTX, Coinbase Global Inc COIN and Crypto.com ran ads during the NFL’s Super Bowl, the biggest sporting events in the U.S.

Photo: Courtesy of hm-photo on Flickr

Cryptocurrency

Bitcoin En Route to $100K, Ripple Explodes 66% Weekly, Cardano Eyes $1: This Week’s Crypto Recap

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This week, the total cryptocurrency market exploded above $3.4 trillion for the first time in history, adding close to $400 billion in the process. This comes on the back of considerable gains across the board, including Bitcoin, Ethereum, Solana, Ripple, Cardano, and more.

Let’s start with Bitcoin – the primary cryptocurrency that has been teasing traders by breaking out to $100K for more than a day now, inching closer and closer each time. At the time of this writing, it’s trading at slightly below $99,000, less than two percent away from $100,000.

That said, Bitcoin is not the biggest start this week. This title belongs to none other than Ripple’s XRP. The cryptocurrency exploded by over 66% in a whopping rally propelled by what seems to be the biggest news of the week. Of course, I’m talking about the latest thread by the Chairman of the United States Securities and Exchange Commission (SEC) – Gary Gensler. Recall that when he was campaigning at the Bitcoin 2024 conference earlier this year, President-elect Donald Trump promised to fire him on his first day in office. Well, he won’t have to.

Gensler said that he would step down from his position on the same day Trump was inaugurated – January 20th, 2025. This sent the market slightly higher, but XRP benefitted the most. It’s up more than 30% in the past 24 hours following the news.

Another cryptocurrency that performed really well is Cardano’s ADA – it’s up by almost 45% in the past week and it’s currently eyeing $1.

All in all, the week has been incredibly bullish for the entire industry, and many other altcoins have also charted serious gains. For example, Solana (SOL) broke its former all-time high and increased by more than 20%. Avalanche’s AVAX is up more than 25%, and so forth.

All eyes are currently on Bitcoin and whether or not it will be able to break above $100K. This is a major psychological level that the entire industry has been waiting for a while now, and many experts seem to think that there will be a correction after that. They seem to think that it’s a major profit-taking level.

Regardless of what happens next, one thing is certain – we are in for a wild ride, so stay tuned!

Market Data

Source: Quantify Crypto

Market Cap: $3.42T | 24H Vol: $291B | BTC Dominance: 57%

BTC: $98,635 (+11.1%) | ETH: $3,309 ( +9% ) | XRP: $1.46 (+68%%)

This Week’s Crypto Headlines You Can’t Miss

MicroStrategy Announces Another Massive BTC Purchase for Over $4.5 Billion. Another week, another massive purchase from the Saylor-led business intelligence company. This time, MicroStrategy broke the record for the biggest single BTC buy as it allocated more than $4.5 billion to accumulate 51.780 BTC. Its stash has skyrocketed to over 330,000 BTC now.

Bitcoin Market Cap Approaches $2 Trillion, Targets Amazon and Alphabet. The week saw several consecutive all-time highs, as mentioned above, for bitcoin, with the latest (currently) pushing the asset to $99,500. Its market cap shot up to nearly $2 trillion, which solidified its position as the seventh-largest asset in the world.

Stablecoin Supply Hits Record $176.2B Amid Market Recovery. The record-setting week saw multiple peaks from various asset classes. The overall stablecoin supply exceeded $176 billion for the first time ever, with Tether’s USDT and Circle’s USDC leading the pack. The former’s market cap stands at over $130 billion now, while the latter’s is just shy of $40 billion.

Supply Shock: Bitcoin ETFs Sucked up 9,000 BTC Daily While Only 450 Were Mined. Investors continue to accumulate BTC through the US-based spot Bitcoin ETFs. On November 19 alone, 9,000 BTC was purchased via the ETFs in the States, while the amount of newly-mined BTC per day stands at around 450. This has led to numerous speculations about a supply shock.

Ripple Whales and Sharks Are Buying as Retail Are Selling: Is That Bullish for XRP? Ripple’s native token has been at the forefront of this week’s price increases, gaining more than 60% since last Friday. A recent report indicated that this rally was driven by whales and sharks purchasing XRP tokens, mostly from retail investors who are trying to take some profits off the table.

SEC Chairman Gary Gensler Confirms He Will Step Down In January. Perhaps the biggest reason for XRP’s aforementioned price spike came on Thursday evening when current SEC Chair, Gary Gensler, said he will be leaving the agency in mid-January. This was regarded as a bullish development for a lot of tokens, mostly XRP, due to the SEC’s ongoing war against certain companies, such as Ripple.

Charts

This week, we have a chart analysis of Ripple, Cardano, Optimism, Solana, and Dogecoin – click here for the complete price analysis.

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Cryptocurrency charts by TradingView.

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Bitcoin Nears Historic $100K Milestone While Pepe Unchained’s $40M+ Presale Enters Final 3 Weeks

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Bitcoin just made history – surging to almost $100,000 in a rally that has caught the attention of traders worldwide.

Meanwhile, the meme coin sector’s latest sensation, Pepe Unchained, has entered the final three weeks of its presale with over $40 million raised.

With giants and new faces racking up gains, the crypto market is buzzing right now.

Bitcoin Edges Towards $100K as Short Sellers Hold Their Breath

The OG cryptocurrency is inching closer to its biggest milestone yet.

After hitting $99,500 earlier today, BTC has pulled back slightly to $98,000 – just below the historic $100,000 mark.

Trading volumes have exploded, with the spot market recording $88 billion in activity during the past 24 hours.

This activity has pushed Bitcoin’s market cap to over $1.9 trillion, cementing its position as a financial heavyweight.

But there could be even more drama ahead.

Crypto analyst Vivek warns that if Bitcoin cracks $100,000, it may trigger a $2 billion short squeeze, potentially sending its price even higher.

However, not everyone is betting on continued upside.

With the Crypto Fear & Greed Index in “Extreme Greed” territory, some traders are bracing for a selloff once the $100,000 psychological barrier falls.

A similar thing happened when BTC broke $60,000 for the first time.

Regardless of what happens, the next few days promise to be highly volatile for Bitcoin.

Behind Bitcoin’s Rally – Retail Traders Still Dominate as ETFs Break Records

While Bitcoin’s price action is grabbing all the headlines, what’s happening behind the scenes tells an even more exciting story.

Retail investors still dominate Bitcoin ownership despite all the buzz about Wall Street jumping into crypto.

They hold 88% of all BTC in circulation.

That’s far higher than the 11% held by institutions and the 1% held by whale wallets.

However, institutional money is definitely flowing in through the proper channels.

The spot BTC ETFs have been on fire lately, pulling in over $1 billion yesterday and $2.8 billion in the past four days.

BlackRock’s IBIT leads the charts, generating $608 million in a single day.

Its total inflows since launch are now more than $30 billion.

This mix of strong retail ownership and growing institutional interest through ETFs creates the perfect conditions for Bitcoin’s price to rally.

And with the $100,000 mark within reach, there’s a solid chance the coin’s bull run may still have legs.

Is Pepe Unchained About to Explode? $40M+ Meme Coin Enters Final Stage of Viral Presale

As Bitcoin’s rally lifts the market, smaller projects – especially meme coins – are profiting from the uptick in investor interest.

History shows that during Bitcoin rallies, some of the biggest gains come from these smaller coins as traders look for the next crypto to explode.

Enter Pepe Unchained – which has become one of the year’s hottest presale stories.

With just three weeks left before launch, Pepe Unchained has raised over $40 million in presale funding.

The analysts at 99Bitcoins are calling it the “next PEPE coin” in a nod to the market’s favorite frog token.

For investors looking to get involved, the clock is ticking.

The current presale price of $0.01295 won’t last long since the developers intend to list PEPU on a top exchange in a matter of weeks.

They’re also making it easy to get involved in the presale, accepting payments in ETH, USDT, BNB, or bank card.

All that’s required is a crypto wallet (like Best Wallet).

With a high-yield staking protocol already live and plans to launch a Layer-2 blockchain for meme coins, Pepe Unchained looks perfectly positioned to capitalize on the bullish market conditions.

If so, this could make it one of the biggest crypto launches of 2024.

Visit Pepe Unchained Presale

Disclaimer: The above article is sponsored content; it’s written by a third party. CryptoPotato doesn’t endorse or assume responsibility for the content, advertising, products, quality, accuracy, or other materials on this page. Nothing in it should be construed as financial advice. Readers are strongly advised to verify the information independently and carefully before engaging with any company or project mentioned and do their own research. Investing in cryptocurrencies carries a risk of capital loss, and readers are also advised to consult a professional before making any decisions that may or may not be based on the above-sponsored content.

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Ethereum Price Soars, Some Experts Say Cardano and Crypto All-Stars Could be Next Altcoins to Explode

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Ethereum buyers are on a rampage, pushing ETH past $3,400 earlier today.

But all eyes are now on Cardano, with some experts spotting similar patterns in ADA’s price action.

In the middle of all this, a market newcomer – Crypto All-Stars – has just blasted through $5 million in ICO funding ahead of its upcoming DEX listing.

Ethereum Silences Critics with Sharp 12% Price Rally

It’s been a great few days for ETH holders.

The token’s surge has silenced the critics who spent weeks mocking its sluggish performance.

In the past 24 hours alone, the second-largest crypto by market cap shot up 12%, wiping out the losses from earlier this week.

But the real story lies in the market activity.

Spot trading volumes have rocketed 47% to $51.7 billion, while open interest has smashed through previous records to hit $14 billion.

Not bad for an asset many on crypto Twitter said was “dead.”

This sudden reversal has caught most traders off guard.

While Bitcoin and various altcoins (like Solana) have been posting huge gains in November, Ethereum’s price movements were relatively neutral.

Now, the tables have turned, and momentum is building behind ETH.

Some traders even believe there will be a run at 2021’s all-time high before the end of the year.

Is Cardano Next? ADA Shows Signs of Following ETH’s Breakout

With Ethereum rallying, some experts are also focusing on another top altcoin: Cardano.

ADA has quietly become one of the market’s top performers, surging 168% since the start of November.

The token now sits around $0.861.

However, some big names believe ADA could be about to soar even higher.

Dan Gambardello speculated that ADA will hit $1 soon, which would be the first time since May 2022.

But that might be thinking small.

Popular crypto analyst Max Meher recently tweeted a video discussing the possibility of ADA hitting $6 – a move that would mean nearly 600% gains from current levels.

Sure, ADA is still 72% below its all-time high, but that’s precisely what has experts like Gambardello and Meher excited.

While Ethereum has almost reclaimed old territory, Cardano’s recovery seems to be just starting.

The similarities to ETH’s pattern before its breakout haven’t gone unnoticed.

And ADA holders are hopeful their patience might finally pay off.

Crypto All-Stars Smashes $5M ICO Milestone as Investors Prepare for First Exchange Listing

Ethereum and Cardano aren’t the only coins posting gains.

Some investors are also keeping tabs on market newcomers, like Crypto All-Stars.

This project just passed the $5 million mark in its ICO, benefiting from all the excitement around its MemeVault platform.

Plus, the team dropped some huge news last night – the ICO will end in 28 days.

This means early investors have one last chance to grab STARS tokens for $0.0015997 each before the anticipated DEX listing.

According to Crypto All-Stars’ whitepaper, the team has set aside 10% of the supply for liquidity.

Another 20% will be used for ongoing marketing.

However, it’s the MemeVault that’s catching most people’s attention since it allows meme coin investors to stake their coins and earn STARS tokens in return.

Crypto YouTuber ClayBro, who has over 131,000 subscribers, is hyped about this setup.

He thinks it’s a great way to capitalize on the meme coin supercycle.

With the ICO clock now counting down and an open market debut on the horizon, investors are betting Crypto All-Stars might be about to explode.

It seems the STARS launch could be perfectly timed with the current market momentum.

Visit Crypto All-Stars ICO

Disclaimer: The above article is sponsored content; it’s written by a third party. CryptoPotato doesn’t endorse or assume responsibility for the content, advertising, products, quality, accuracy, or other materials on this page. Nothing in it should be construed as financial advice. Readers are strongly advised to verify the information independently and carefully before engaging with any company or project mentioned and do their own research. Investing in cryptocurrencies carries a risk of capital loss, and readers are also advised to consult a professional before making any decisions that may or may not be based on the above-sponsored content.

Readers are also advised to read CryptoPotato’s full disclaimer.

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