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Cryptocurrency

Study: fans don’t trust NFT, but are eager to know more

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  • The effects of crypto winter have affected NFT’s integration into the sports industry.
  • Most fans are afraid of losing money or falling victim to fraud.
  • Only 15% of fans tend to trust NFT technologies

As the digital asset industry struggles for its bright future, the echoes of the recent crisis continue to weigh on people’s minds. A new study shows that in the world of sports, fans are still slow to trust the NFT. Fans, quite expectedly, fear running into fraud.

Despite the lack of stability in the cryptocurrency market, sports organizations are making high-profile agreements with companies in the industry. Not so long ago, soccer giants Manchester City expanded their cooperation with the OKXexchange. In turn, Everton and PSG signed agreements with crypto firms.

Sports and NFT: a trust issue

However, all this was overshadowed by a global collapse, the consequences of which are still difficult to assess. Large companies in the digital asset industry are still at risk. As a consequence, market volumes are far from their pre-crisis levels.

According to a study by the National Research Group (NRG), NFT technologies face misunderstanding by fans in sports. The survey was conducted in the following countries:

  • United States;
  • Japan;
  • Brazil;
  • United Kingdom.

3,250 respondents participated in the survey, all of whom considered themselves avid sports fans.

Interestingly, only 15% of fans surveyed reported full confidence in NFT venues. At the same time, 30% reported little or no confidence. The most cautious are fans from Japan. This is not surprising, as 4 out of 10 of the consumers in Japan do not trust the NFT-market.

The good news and the positive impact

There is good news, though. In all countries, respondents supported an early recovery of the industry. In their view, the NFT market needs to come to its senses and its participants have an obligation to introduce non-exchangeable tokens to the sports world.

It is worth noting that 58% of survey participants have some idea about unique tokens. Moreover, about 64% of respondents noted the positive impact of NFT on the sports industry.

At the same time, the surveyed fans want to see stricter regulation of the digital asset market. People say that risks need to be reduced, as well as transparent rules for interacting with the NFT market. 

Cryptocurrency

Ex-NFL Player’s Bitcoin Choice Turns $6.5M Salary into $21M Payout

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In 2020, former Carolina Panthers offensive tackle Russell Okung made headlines by negotiating to have half of his $13 million NFL contract for the 2020 season paid out in Bitcoin.

Today, that move has paid off, with the value of Okung’s BTC now estimated at $21 million, thanks to the recent surge in the asset’s prices.

$21 Million Payout

While he was not paid in cryptocurrency, the Panthers converted $6.5 million of his salary through Strike, a financial service from Zap that facilitated the purchase of Bitcoin with his funds. This move made Okung one of the first high-profile professional athletes to receive a substantial portion of his income in Bitcoin.

The digital asset was trading at around $27,000 at the time of his investment. With his $6.5 million, Okung acquired approximately 240 BTC, a move viewed as a significant financial risk since the cryptocurrency was still in a growth phase and was known for its volatile price swings.

In late 2022, the cryptocurrency experienced one of its more severe downturns, dropping to around $17,000. This means the 36-year-old’s investment temporarily lost significant value, decreasing to around $4.08 million. Nevertheless, Okung opted to hold onto his stash.

Following the U.S. presidential election in November 2024, BTC prices surged dramatically, reaching an all-time high of over $83,000. As of this week, bitcoin is around $88,000, raising the value of Okung’s initial 240 BTC to approximately $21.36 million.

This increase effectively boosts the total worth of his Panthers contract to around $27.8 million, meaning Okung’s decision to invest half his salary in Bitcoin has led to an additional $14.8 million in value.

The former offensive tackle, who retired from professional football in 2023, recently took to social media to share his win, declaring, “Results silence all debates.”

Interestingly, the former player, who is currently fronting an initiative dubbed Bitball that advocates paying athletes in BTC, has indicated that he will not be cashing in on his windfall any time soon. “How long will I hold Bitcoin? Okay, how long do I plan to breathe?” Okung said in a November 14 post on X.

Trump’s Election Win Aftermath

Bitcoin’s recent price rally came after Donald Trump’s victory in the 2024 U.S. presidential election. The rally attracted major inflows into digital assets, with the OG cryptocurrency alone pulling in $1.8 billion, according to CoinShares’ Digital Asset Fund Flows weekly report.

The rally extended beyond Bitcoin, with Ethereum gaining $157 million in inflows and notable activity among altcoins like Solana, Uniswap, XRP, and Tron.

Overall, the total cryptocurrency market capitalization reached a new all-time high of $3.12 trillion in early Asian trading on Tuesday, Nov. 12. This surpassed the previous record of $3.08 trillion set nearly three years ago in November 2021.

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Cryptocurrency

XRP Surpasses DOGE After Rallying Above $1 Amid Predictions About New ATH for Ripple

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The battle for sixth place in terms of the largest cryptocurrency by market cap has taken another turn as XRP has reclaimed its spot after a week-long hiatus.

This came amid Ripple’s massive rally over the past few days, including a surge above $1 and numerous speculations on X about a new all-time high.

XRP Above DOGE

The crypto market has gone through some turbulent times since the US elections last week. At one point, Dogecoin was the biggest gainer, surging by 150% within a week due to the asset’s affiliation with Elon Musk and his future involvement in the Trump administration. Back then, DOGE’s market cap shot up to roughly $60 billion and became the sixth largest digital asset, surpassing XRP and USDC.

Since then, the tides have turned and DOGE is down by 17% to $0.365, with its market cap declining to $52 billion. At the same time, XRP went on a roll and shot up by 100% within the past week to just over $1.1 now. This means that its own market cap has exceeded $60 billion, reclaiming XRP’s position as the sixth largest asset.

Thus, Ripple’s native token remains above $1 for the first time since the bull market back in 2021. The asset’s gains come on the heels of speculations about Gary Gensler stepping down as the chairman of the SEC, as well as Ripple’s CEO holding meetings with Trump about the future crypto policy in the States.

When New ATH?

Ripple has one of the most devoted and growing communities, and they were quick to celebrate the milestone of going above $1. Moreover, predictions started to pop up left and right about the asset’s potential during this bull market and whether it will ever be able to reclaim its 2018 glory when it hit an all-time high of $3.4.

Popular crypto analyst CryptoBull believes the $1.28 level is the most important barrier in the near future. If it goes down, XRP’s next target could be $1.96 and eventually a new all-time high of almost $4.

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Cryptocurrency

Ripple (XRP) Price Explodes Above $1

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The bull market seems to be going at full speed and some altcoins are performing undoubtedly better than others.

The case in point is Ripple’s XRP, which is up by a whopping 32% in the past 24 hours alone.

At the time of this writing, XRP is trading at slightly less than $1.20 and is the best-performing cryptocurrency among the top ten and one of the leaders across the top 100 coins by means of total market cap.

But why is the XRP price up today? Well, just a few days ago, the current Chairman of the United States Securities and Exchange Commission- Gary Gensler – wrote an open letter, which many thought was his de-facto goodbye note. Recall that President-Elect Donald Trump has promised to fire him on day one of his presidency. He will be inaugurated on January 20th, 2025, but the community is obviously of the opinion that Gensler will step down earlier.

This also has to do with the ongoing lawsuit between the SEC and Ripple and many believe that if Trump appoints a pro-crypto Chairman, this would play into the firm’s favor.

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