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Usual Labs Announces Public Pre-Launch Phase After Securing $75M in TVL for USD0 During Private Phase

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[PRESS RELEASE – Paris, France, July 10th, 2024]

The pioneering company behind Usual, Usual Labs, an innovative protocol bridging traditional and decentralized finance (DeFi) through its first USD0 stablecoin, is thrilled to announce the commencement of its public pre-launch phase. This milestone follows a fruitful private launch, during which Usual Labs secured an impressive $75 million in Total Value Locked (TVL) commitments from over 180 prominent DeFi leaders and investors within a month.

USUAL stands as a secure, transparent, and decentralized Tether, redistributing ownership and value through the USUAL token. As a Real World Assets (RWA) infrastructure, it aggregates RWA and bridges it with DeFi liquidity, ensuring RWA composability and integration within DeFi. USUAL’s design guarantees safety, transparency, and verifiability, offering infinite scalability. Serving as an alternative to fiat-backed systems, USUAL redistributes value and ownership to the community, which owns the infrastructure, including Tether/Circle.

The USD0 stablecoin is set to challenge industry giants and establish itself as the leading DeFi-native stablecoin, offering users a secure, community-owned alternative to traditional financial systems.

The successful private launch and the substantial TVL commitments from leaders in the web3 space, including Sam Kazemanian from Frax Finance, James Ross from Mode, Michael Egorov from Curve, and many others, demonstrate the industry’s growing confidence in Usual’s potential to revolutionize the financial landscape and challenge its key pain points. This phase was crucial in validating Usual’s vision and establishing its position as a leader in the next generation of financial solutions.

Usual Labs is thrilled to advance towards its public launch in Q4 2024, inviting the broader community to join and participate in reshaping the future of finance.

This public pre-launch phase will last for four months, giving participants the opportunity to be part of the airdrop scheduled for Q4 2024.

Pierre Person, CEO and Co-Founder of Usual Labs expressed his enthusiasm, stating, “The surge in Real World Assets (RWA), particularly on-chain US Treasuries, has revealed the market’s appetite. Usual provides an infrastructure that aggregates RWA liquidity while enhancing its integration with DeFi. Our vision is to completely rebuild Tether on-chain. We are driven by a commitment to decentralization and aim to redistribute the generated value to the end user, ensuring fiat-backed stablecoins are truly crypto-minded. We are grateful for the overwhelming support from our investors and early adopters during the private launch, and we look forward to welcoming more users to experience the benefits of our protocol firsthand.”

As Usual Labs moves forward with its public pre-launch, the company remains focused on fostering a transparent dialogue with its community and empowering users to actively shape the future of finance. The team is committed to continuously refining the protocol based on user feedback and ensuring a seamless experience for all participants.

Adli Takkal Bataille, Design Executive Officer and Co-Founder added, “We are excited to open our doors to the public and witness the transformative power of the Usual protocol. Our goal is to create a more equitable, transparent, and community-driven financial ecosystem, and this stage brings us one step closer to achieving that vision. Users that begin utilizing the Usual protocol now will get rewarded in various ways during the pre-launch phase, so keep an eye out for updates from official communication channels.”

For more information about Usual Labs and to participate in the USD0 public pre-launch, users can visit https://usual.money/discover

About Usual Labs

Usual Labs is the company behind Usual, an innovative protocol that bridges the gap between traditional and decentralized finance through the USD0 stablecoin. Founded in 2022 by Pierre Person, Adli Takkal Bataille, and Hugo Sallé de Chou, Usual Labs is committed to creating a more equitable, transparent, and community-driven financial ecosystem. With strong backing from industry leaders and a significant TVL, Usual is poised to revolutionize the world of stablecoins.

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Analyst: Skip Bitcoin FOMO, Altcoins Offer Better Gains Now

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Bitcoin (BTC) has sent the crypto community into delirium, hitting a new all-time high (ATH) of almost $119,000 after brief stops around $113,000 and $116,000.

However, despite the excitement, prominent analyst CrediBULL Crypto has cautioned traders not to chase the rally blindly, suggesting that the real opportunity lies in altcoins, not Bitcoin.

Why BTC FOMO Could Be Costly

With BTC currently over 650% above its ideal accumulation zone, CrediBULL posted a stark warning on X:

“The big opportunity for gains is on ALTS even if Bitcoin is the one that is ‘leading’ this move.”

He added that anyone buying the asset at this particular point should only do so for an active trade with a clear setup.

“If you can’t identify a trade setup then there is no reason to buy Bitcoin at these levels as there are much better opportunities in alts from a R/R perspective at current levels.”

His comments echoed a broader sentiment emerging from key market voices, including former BitMEX CEO Arthur Hayes and YouTuber Crypto Rover, who likened the current market cycle to November 2024, when a major altcoin rally followed Bitcoin’s price surge.

In a recent tweet, Hayes said he had reversed his previously bearish stance, citing Bitcoin’s strong breakout and the rising dominance of Ethereum (ETH).

“Get ready for a monster alt szn,” he wrote, signaling increased institutional confidence. The crypto entrepreneur also reported that his Maelstrom Fund is ramping up altcoin exposure amid expectations of favorable political and macroeconomic shifts.

Observers have described the flagship cryptocurrency’s latest move as structurally different from past bull cycles. According to CryptoQuant, it isn’t driven by speculative angst, but rather by strategic accumulation and restrained selling activity.

Additionally, metrics like the MVRV ratio, currently 2.2 vs. over 2.7 in previous tops, SOPR, and MPI all hint at a sustainable rally with long-term potential. The drop in exchange balances, down over 21% in four months, also suggests that holders are in no rush to exit their positions.

Altcoins on the Mend

However, even with BTC in price discovery mode, Ethereum and several other altcoins are beginning to outshine it in percentage gains. ETH, for instance, is up by more than 18% in the last seven days, beating Bitcoin’s 8.9% rise in the same period. It has also reclaimed the $3,000 level and is setting its sights on $3,350–$3,500.

Meanwhile, Cardano (ADA) has pumped 23.7% across the week, reclaiming critical support at $0.64 and eyeing a return to $1. Hyperliquid (HYPE) is up nearly 19%, having set a new all-time high at $46.25, and is now targeting the $50 psychological threshold.

Even Solana (SOL) is catching a bid, with prices climbing above $164 and showing potential for a rally beyond $180.

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XRP Breaks Free With Double-Digit Gains — Flips USDT in Market Shake-Up

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TL;DR

  • The consolidation phase for many altcoins, including XRP, seems to be over, and Ripple’s native token is on the run again toward $3.
  • On its way up, it managed to surpass USDT in terms of market cap and is now back in the third spot after months of hiatus.
XRPUSD. Source: TradingView
XRPUSD. Source: TradingView

The graph above clearly demonstrates the price stagnation XRP had to endure for the past month or so. Its upper boundary was at around $2.6, while it also tested the lower one at $1.9 during the darkest hours of the war between Israel and Iran.

Nevertheless, each attempt met immediate rejections, and the cryptocurrency was pushed south to a tight range between $2.2 and $2.3. However, there were multiple signs that the consolidation could be coming to an end, and one analyst even warned that most traders will miss the breakout.

Such a price surge indeed started to materialize in the past few days, and especially today. XRP has been among the top performers on a daily scale, having surged by 20% at one point and coming close to $3 on most exchanges.

Although it was stopped there and now sits just under $2.8, it’s still up by over 12% since yesterday. Its market cap has spiked above $160 billion for the first time in months, and XRP has now become the third-largest cryptocurrency, by overtaking Tether’s USDT.

The move north was quickly picked up by the XRP Army, many of whom praised the asset’s performance and provided some bullish (and outrageous) predictions.

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Bitcoin Breaks ATH, Hayes Flips Bullish: ‘Maelstrom Is Backing Up the Truck’

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BitMEX co-founder Arthur Hayes has decisively flipped bullish and even announced that Maelstrom Fund is “backing up the truck.” The exec’s comments came as Bitcoin (BTC) broke through its all-time high above $118K on strong volume.

He also revealed that Ethereum (ETH) began to follow with potential outperformance, and markets began pricing in a Trump administration’s readiness to ease trade tensions.

From Bearish to Bullish

This pivot follows Hayes’ prior cautious stance, which was rooted in concerns about a Treasury General Account (TGA) refill draining liquidity.

In his previous essay, Hayes explained that the US Treasury Secretary, whom he calls “The Big Bessent Cock (BBC),” faces an impossible task: funding ballooning deficits without causing a bond market revolt. To manage this, the government is turning to innovative liquidity engineering, including stablecoin adoption by “too big to fail” (TBTF) banks, which could unlock up to $6.8 trillion in T-bill buying power.

Hayes also noted that if the Fed stops paying interest on reserves, it could unleash another $3.3 trillion, bringing the total potential liquidity injection to $10.1 trillion.

He argued this approach was the modern replacement for QE, by maintaining equity markets and crypto afloat despite the Fed’s tightening posture. The exec warned that the TGA refill could briefly interrupt crypto’s bull momentum.

Despite this, Bitcoin’s resilience in busting through resistance while Ethereum appears to be positioning for a “monster alt season.”

“Frontloading Ahead of Trump Tariffs”

Adding to this backdrop, QCP Capital, in its latest analysis, also identified frontloading ahead of potential Trump tariffs as a key macro driver. Manufacturers are accelerating imports and production to preempt implementation, which has led to increased trade and manufacturing credit and improved liquidity conditions.

The firm views the current environment as supportive for continued crypto upside, with steady ETF inflows and strong structural demand boosting momentum.

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