Cryptocurrency
Web3’s revolution: Why the digital wallet is the new marketing gold

The marketing landscape has shifted in the past few years and is ready for upheaval in the coming few years. Stringent regulations, the retirement of third-party cookies, privacy-conscious Gen Z, etc., will increase customer acquisition costs (CAC). The average CMO will likely shift dollars to pay a premium for higher-quality, zero-party data and to drive higher consumer engagement.
Amid this evolution, Web3 emerges as a beacon of possibility for the cookie-less internet. The killer application will be the user-owned digital wallet which can reconfigure consumer-brand relationships with an emphasis on privacy.
Key drivers
Rising customer acquisition cost (CAC)
The digital marketplace is more saturated than ever, with countless brands vying for user attention. This has led to an exponential rise in Customer Acquisition Costs (CAC). Companies find it more challenging and expensive to capture and keep user attention using traditional methods. With this ballooning CAC, brands are searching for more efficient, direct and personalized means of connecting with users. An NFT-enabled wallet with unique identifiers is emerging as a new channel of establishing trust in a consumer-owned internet.
Retiring third-party cookies
Google’s announcement of phasing out third-party cookies by 2024 sent shockwaves throughout the digital advertising ecosystem. As one of the dominant players in data arbitrage, this move underscored a seismic shift away from the old guard of browser-based data tracking and towards a more privacy-centric browsing experience. The shift could make it harder for marketers to target, engage and know their consumers.
Privacy-aware demographics
There’s an increasing public consciousness about online privacy with the emergence of new demographic segments and Gen Z’s focus on digital sovereignty. These users demand transparency about how their data is used and are wary of traditional tracking mechanisms, further pushing brands to rethink their engagement strategies.
Upcoming regulations
Global regulators are catching up with the evolving digital domain. From the European Union’s General Data Protection Regulation (GDPR) to the California Consumer Privacy Act (CCPA) in the U.S., governments are imposing stringent rules on data collection, usage and sharing. Such regulatory landscapes require innovative solutions that respect user privacy while ensuring seamless brand engagement.
The digital wallet: Web3’s answer to the cookie-less internet
Faced with these challenges, the digital wallet emerges as Web3’s pioneering solution. So, why is the wallet likely poised to become the new cookie?
Direct connection between users and brands
Using digital wallets, brands can establish a direct, 1:1 relationship with users. Instead of relying on intermediaries and third-party trackers, brands can interact with users in a hyper-personal and meaningful manner. Wallets foster user ownership and trust to enable custom experiences based on genuine user preferences.
Inherent privacy
Digital wallets, at their core, are built on the principles of decentralization and privacy. Unlike cookies that track user activity across the web, wallets give users full control over their data. Brands can only access information if the user permits (opt-in), creating a transparent and consensual relationship, boosting loyalty and combined loan-to-value ratio (CLTV) in a mutual value exchange.
Multi-dimensional utility
Unlike cookies, which serve a primary tracking purpose, wallets are multi-dimensional. Beyond helping with transactions, they can store a variety of digital assets such as offers, experiences, access, NFTs (non-fungible tokens), etc. For brands, this offers a plethora of opportunities to create unique value propositions and experiences. Imagine loyalty programs based on tokenized rewards or exclusive access to digital art for brand enthusiasts.
Long-term engagement
With cookies, user engagement was often transient and fragmented. Digital wallets can foster long-term relationships. By connecting with a user’s wallet, brands can maintain an enduring connection, offering services, products, or experiences over an extended period with better retention rates, and less churn resulting in higher CLTV.
The future of brand engagement
Web3’s promise of a decentralized, user-centric digital ecosystem is slowly coming to fruition. As third-party cookies fade into obsolescence, the digital wallet emerges as a resilient, adaptable and innovative channel for brand engagement in this new era.
Brands willing to embrace this transformation stand to gain a competitive advantage. By focusing on genuine, transparent and long-term relationships facilitated by wallets, they can reduce CAC, enhance loyalty and boost CLTV.
However, brands must embrace open wallets and not create their own silos or custodial wallets. Siloed wallets will merely mean using new technology to drive their old methods of data hoarding and this could diminish user trust.
Open and non-custodial wallets provide chief marketing officers with the unique opportunity to craft brand narratives around privacy and direct engagement, resonating with today’s consumers. Leveraging digital wallets allows for personalized brand experiences and data-driven strategies, offering innovative avenues for engagement across brands and potentially driving more revenue.
Concluding thoughts
The cookie-less internet presents an opportunity, not a risk. It has the ability to redefine and strengthen the connection and trust between consumers and brands. A user-owned digital wallet can become the upgraded and sophisticated replacement for obsolete cookies from the prior incarnation of the internet.
Nitin Kumar is a growth CEO and co-founder at zblocks. He is a recognized leader, author, former consulting partner and VC investor.
This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.
Cryptocurrency
Bitcoin Price Analysis: What’s Next for BTC After Breaking Above $104K?

Bitcoin kicked off the second week of May with a powerful continuation move, breaking through key resistance levels and climbing to fresh local highs. While the rally has been rapid, and the current technical signals suggest there’s still gas left in the tank, caution is still warranted.
The Daily Chart
On the daily timeframe, BTC has pushed decisively above the $100K resistance and is now hovering around the $104K mark. This breakout marks a clear escape from the month-long compression between the rising trendline and the 100 and 200-day moving averages.
The price has reclaimed both the moving averages around the $90K price level, and the RSI is holding above 70, indicating strong momentum. However, it also points to slightly overbought conditions. If the buyers maintain pressure and avoid sharp rejections, a run toward a new all-time high is likely.
The 4-Hour Chart
Zooming into the 4H chart, the breakout becomes even clearer. BTC exited an ascending channel pattern to the upside, rallying through the previous key supply zone around $98K with almost no resistance. Since then, the asset has been grinding higher in an orderly fashion, supported by the RSI cooling off.
The latest price action shows signs of slowing momentum, but there’s no reversal confirmation yet. A healthy pullback into the $100K–$98K range would be a logical area to look for continuation setups if the buyers remain in control. However, if that level fails, support at $94K could catch the next wave of bids.
Onchain Analysis
Miner Reserve
On-chain data reveals a persistent downtrend in the Bitcoin Miner Reserve, which has now dropped to around 1.8M BTC, the lowest in recent years. This suggests that miners are not accumulating, but rather continuing a long-term distribution pattern. Instead of increasing their holdings during this rally, they appear to be gradually offloading BTC, possibly to capitalize on higher prices or manage operational costs post-halving.
While this doesn’t necessarily signal aggressive selling, it does indicate that miners are not contributing to long-term supply tightening at the moment. Their lack of accumulation, in contrast to strong spot buying, reinforces the idea that current demand is being driven by other market participants, such as institutions and retail investors.
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Cryptocurrency
AB Foundation and AB Blockchain Jointly Champion Tech-driven Global Philanthropy: Building Trust through Technology

[PRESS RELEASE – Dublin, Ireland, May 11th, 2025]
The AB Foundation and AB Blockchain successfully hosted the inaugural “Tech-driven Global Philanthropy Closed-door Forum” today in Dublin.
The forum brought together distinguished global leaders, including His Excellency Bertie Ahern, former Prime Minister of Ireland and former President of the European Council; His Excellency Olusegun Obasanjo, former President of Nigeria and former Chairperson of the African Union; Malcolm Byrne, Member of the Irish Parliament and Chairperson of the Artificial Intelligence Committee, alongside other prominent states persons and scholars. The attendees convened to discuss the transformative potential of cutting-edge technologies such as blockchain and artificial intelligence in global philanthropy.
The forum was chaired by Bertie Ahern, Chairman of AB Foundation, former Prime Minister of Ireland, and former President of the European Council, who delivered the keynote speech titled “Technology and Trust: Building a New Global Philanthropic Order.”
Subsequently, Anthony Tsang, spokesperson for AB Blockchain, presented key developments on AB Blockchain’s high-performance mainnet, innovative cross-chain system AB Connect, and the groundbreaking zero-Gas stablecoin protocol Universal Transfer. He emphasized AB Blockchain’s mission to provide fully compliant infrastructure platforms for global philanthropy.
The AB Foundation will actively forward the key proposals from this forum to relevant international organizations and partners, continuing to promote a new global paradigm of “Technology for Good.”
About AB Foundation
The AB Foundation is an independent international non-governmental organization registered in Ireland with recognized legal status within the European Union. Supported by technology and funding from AB DAO, the Foundation leverages advanced technologies like blockchain and artificial intelligence to create transparent, trustworthy, and traceable philanthropic infrastructures, thus promoting sustainable development in education, healthcare, environment, and humanitarian aid.
For more information, users can visit the official website: www.ab.org
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Cryptocurrency
Why ETH’s Undervaluation May Not Signal a Buying Opportunity: CQ Report

Ethereum (ETH) plunged into territory not seen since 2019 before it posted a substantial recovery in the past few days. However, it’s still trading at a steep discount to Bitcoin (BTC).
According to the latest weekly report from on-chain analytics platform CryptoQuant, the ETH/BTC MVRV ratio, which measures market value relative to realized value, has entered “extremely undervalued” territory, a level that in past cycles set the stage for major ETH rebounds.
A Discount Amid Growing Headwinds
CryptoQuant’s analysis noted that Ethereum’s deep discounts against BTC have historically signaled prime buying opportunities.
However, it pointed out that the current environment is markedly different, with a series of fundamental headwinds responsible for the undervaluation. These include the unraveling of Ethereum’s once-promising deflationary supply narrative, with the asset’s total supply hitting an all-time high of 120.7 million.
The analytics platform attributed the reversal to March 2024’s Dencun upgrade, which drastically reduced transaction fees and collapsed the ETH burn rate. With fewer tokens being burned, inflationary pressure found its way back into the ETH market.
Further compounding the issue is that on-chain activity has been stagnant for a while. Since 2021, key metrics such as transaction counts and active addresses have dropped, mostly because Layer 2 (L2) networks diverted usage away from the Ethereum mainnet. Even though they have improved scalability, L2s have also diluted demand for base-layer block space, undermining ETH’s utility narrative in the process.
CryptoQuant also noted that institutional interest in the asset has been waning. The amount of staked ETH has reportedly dipped from its November 2024 peak of 35 million to about 34.4 million. ETF holdings have also shed as much as 400,000 ETH since February this year, reflecting weakening investor confidence.
“Bitcoin is benefiting from robust institutional demand, capped supply, and ETF-driven inflows,” read the report, contrasting the fortunes of the two cryptocurrencies.
Undervalued but Not Without Risk
Despite the obstacles, ETH staged a sharp rebound towards the end of the week. It shot up to roughly $2,400 on Friday.
Additionally, over the past week, the altcoin soared just above 30%, crushing Bitcoin’s 7.5% climb and vastly outpacing the global crypto market’s 8% gain. The rally coincided with the successful activation of the long-awaited Pectra upgrade on May 7, which introduced account abstraction and improved staking mechanics via 11 bundled EIPs. However, its impact may be muted.
Past experiences show that Ethereum’s discount to Bitcoin is often a buying signal. Still, CryptoQuant’s analysis suggests that the returning inflation, weakening demand, and stagnant activity may mean that this could be the first cycle in which ETH’s undervaluation isn’t a springboard but a trap.
“While ETH appears undervalued on a historical basis, its recovery path may be more complex and slower than in prior cycles,” CQ concluded.
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