Cryptocurrency
Web3’s revolution: Why the digital wallet is the new marketing gold

The marketing landscape has shifted in the past few years and is ready for upheaval in the coming few years. Stringent regulations, the retirement of third-party cookies, privacy-conscious Gen Z, etc., will increase customer acquisition costs (CAC). The average CMO will likely shift dollars to pay a premium for higher-quality, zero-party data and to drive higher consumer engagement.
Amid this evolution, Web3 emerges as a beacon of possibility for the cookie-less internet. The killer application will be the user-owned digital wallet which can reconfigure consumer-brand relationships with an emphasis on privacy.
Key drivers
Rising customer acquisition cost (CAC)
The digital marketplace is more saturated than ever, with countless brands vying for user attention. This has led to an exponential rise in Customer Acquisition Costs (CAC). Companies find it more challenging and expensive to capture and keep user attention using traditional methods. With this ballooning CAC, brands are searching for more efficient, direct and personalized means of connecting with users. An NFT-enabled wallet with unique identifiers is emerging as a new channel of establishing trust in a consumer-owned internet.
Retiring third-party cookies
Google’s announcement of phasing out third-party cookies by 2024 sent shockwaves throughout the digital advertising ecosystem. As one of the dominant players in data arbitrage, this move underscored a seismic shift away from the old guard of browser-based data tracking and towards a more privacy-centric browsing experience. The shift could make it harder for marketers to target, engage and know their consumers.
Privacy-aware demographics
There’s an increasing public consciousness about online privacy with the emergence of new demographic segments and Gen Z’s focus on digital sovereignty. These users demand transparency about how their data is used and are wary of traditional tracking mechanisms, further pushing brands to rethink their engagement strategies.
Upcoming regulations
Global regulators are catching up with the evolving digital domain. From the European Union’s General Data Protection Regulation (GDPR) to the California Consumer Privacy Act (CCPA) in the U.S., governments are imposing stringent rules on data collection, usage and sharing. Such regulatory landscapes require innovative solutions that respect user privacy while ensuring seamless brand engagement.
The digital wallet: Web3’s answer to the cookie-less internet
Faced with these challenges, the digital wallet emerges as Web3’s pioneering solution. So, why is the wallet likely poised to become the new cookie?
Direct connection between users and brands
Using digital wallets, brands can establish a direct, 1:1 relationship with users. Instead of relying on intermediaries and third-party trackers, brands can interact with users in a hyper-personal and meaningful manner. Wallets foster user ownership and trust to enable custom experiences based on genuine user preferences.
Inherent privacy
Digital wallets, at their core, are built on the principles of decentralization and privacy. Unlike cookies that track user activity across the web, wallets give users full control over their data. Brands can only access information if the user permits (opt-in), creating a transparent and consensual relationship, boosting loyalty and combined loan-to-value ratio (CLTV) in a mutual value exchange.
Multi-dimensional utility
Unlike cookies, which serve a primary tracking purpose, wallets are multi-dimensional. Beyond helping with transactions, they can store a variety of digital assets such as offers, experiences, access, NFTs (non-fungible tokens), etc. For brands, this offers a plethora of opportunities to create unique value propositions and experiences. Imagine loyalty programs based on tokenized rewards or exclusive access to digital art for brand enthusiasts.
Long-term engagement
With cookies, user engagement was often transient and fragmented. Digital wallets can foster long-term relationships. By connecting with a user’s wallet, brands can maintain an enduring connection, offering services, products, or experiences over an extended period with better retention rates, and less churn resulting in higher CLTV.
The future of brand engagement
Web3’s promise of a decentralized, user-centric digital ecosystem is slowly coming to fruition. As third-party cookies fade into obsolescence, the digital wallet emerges as a resilient, adaptable and innovative channel for brand engagement in this new era.
Brands willing to embrace this transformation stand to gain a competitive advantage. By focusing on genuine, transparent and long-term relationships facilitated by wallets, they can reduce CAC, enhance loyalty and boost CLTV.
However, brands must embrace open wallets and not create their own silos or custodial wallets. Siloed wallets will merely mean using new technology to drive their old methods of data hoarding and this could diminish user trust.
Open and non-custodial wallets provide chief marketing officers with the unique opportunity to craft brand narratives around privacy and direct engagement, resonating with today’s consumers. Leveraging digital wallets allows for personalized brand experiences and data-driven strategies, offering innovative avenues for engagement across brands and potentially driving more revenue.
Concluding thoughts
The cookie-less internet presents an opportunity, not a risk. It has the ability to redefine and strengthen the connection and trust between consumers and brands. A user-owned digital wallet can become the upgraded and sophisticated replacement for obsolete cookies from the prior incarnation of the internet.
Nitin Kumar is a growth CEO and co-founder at zblocks. He is a recognized leader, author, former consulting partner and VC investor.
This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.
Cryptocurrency
Standard Chartered Launches Institutional Spot BTC, ETH Trading

Standard Chartered has become the first internationally recognized financial heavyweight to launch direct spot trading for Bitcoin and Ethereum.
The offering positions the UK-based institution at the forefront of regulated digital asset integration within traditional finance.
Launch Mechanics and Client Access
According to reports, the new service will allow institutional clients, including asset managers, corporations, and large investors, to trade BTC and ETH directly using FX trading interfaces established by the bank.
Standard Chartered stressed that the trades are “deliverable,” meaning that customers will receive actual crypto assets upon settlement rather than mere exposure via derivatives. Additionally, users can choose their own custodian, including Standard Chartered’s in-house service.
At first, the offering will be available during Asian and European trading hours, with potential demand determining whether there will be 24/5 access in the future.
The bank also plans to introduce non-deliverable forwards (NDFs) trading for the two largest crypto assets by market cap. This will further expand risk management tools amid growing institutional appetite for digital assets.
Traditional banks are under increasing pressure to bridge the gap between legacy finance and crypto infrastructure, and Standard Chartered hopes to eliminate a major point of friction for institutional players who were previously forced to navigate a fragmented and often unregulated crypto sector.
A Broader Crypto Strategy
The UK spot trading launch is just one piece of Standard Chartered’s growing arsenal of digital asset solutions. At the beginning of the year, the bank established a dedicated Luxembourg entity to offer regulated crypto custody services within the EU.
Around the same time, it also dipped its feet into stablecoins and tokenization, partnering with Animoca Brands and HKT to develop a Hong Kong dollar-pegged stablecoin.
Compteitors like JPMorgan and Goldman Sachs have taken a more conservative approach to direct crypto spot trading, with Nate Geraci, co-founder of The ETF Institute, decrying this cautious stance.
Recently, while referencing Vanguard, another heavyweight player in the financial management space, he suggested that the refusal by such institutions to offer crypto products could alienate investors seeking exposure to such assets.
“What Vanguard is missing (*huge* miss IMO)…” Geraci posted. “Is there are tons of investors who love Vanguard’s low cost approach to stock & bond investing AND they want to own some btc & crypto.”
Meanwhile, Standard Chartered Group CEO Bill Winters has consistently stated that “digital assets are here to stay.” The company’s aggressive positioning grants it an early-mover advantage in a market where deep-pocketed investors are increasingly demanding secure, compliant crypto exposure amid a shifting regulatory environment and rising BTC adoption.
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Cryptocurrency
Is Solana About to Explode Further? Analyst Reveals Next Targets

TL;DR
- Solana breaks above $166 Fibonacci level, with bulls eyeing targets at $171, $179, and $185.
- SOL trades above 9-day SMA, while MFI at 76 signals strong inflows but potential exhaustion.
- SEC ETF reviews add momentum to Solana’s ongoing upward price action.
SOL Chart Points to Bullish Target
Solana (SOL) has broken out of an ascending triangle. The price cleared the $166 mark, which is the 1.272 Fibonacci level. Traders now watch for the next levels at $171, $179, and $185. The structure shows rising lows and growing volume, which supports the move.
“This could be the cleanest breakout I’ve seen all month,” said analyst Ali on X.
If buyers stay in control, the $185 level may be next. But traders also watch for pullbacks, especially as prices move higher into resistance zones.
This could be the cleanest breakout I’ve seen all month! pic.twitter.com/FGWTYaOqDg
— Ali (@ali_charts) July 15, 2025
SMA and MFI Indicate Bullish Momentum
Solana trades above its 9-day simple moving average, which now sits at $158. This shows that buyers are still active. The slope of the line is pointing up, which supports the current direction.
At the same time, the Money Flow Index is at 76.16, which is close to the overbought line. This reading shows that funds have flowed in fast. But it also warns of possible profit-taking or price pauses near this level.
Network Use and ETF Talk Support Momentum
As CryptoPotato reported, the number of active users on Solana’s network has recently ticked up. This rise in activity often helps price moves stay strong. The added use shows interest in Solana is growing.
Meanwhile, the SEC is now reviewing spot ETF filings tied to Solana. These efforts are said to be moving quickly. If approved, they may open more ways for funds to buy SOL directly.
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Cryptocurrency
Large Bitcoin Investors Realize $1.54 Billion in Profits but Rally Still Intact: CryptoQuant

Bitcoin’s climb above the coveted $120,000 level was short-lived, as the cryptocurrency pulled back to below $117,000 amidst renewed volatility. Over the past 24 hours, it declined by over 4%.
On-chain signals reveal increased miner activity, which suggests short-term selling pressure.
Miners Cashing Out?
As the price approached new highs, the Miners’ Position Index (MPI) – which gauges the ratio of miner outflows to their one-year moving average – spiked to levels last seen during major sell-off periods. This means that some of them may have begun taking profits into strength, a pattern often seen when the MPI reading rises above 2, hinting at larger-than-usual Bitcoin outflows from miners to exchanges.
While such moves can introduce short-term selling pressure, CryptoQuant explained that historical patterns indicate they do not always derail broader bullish trends when demand from other investor cohorts remains strong.
At the same time, Binance, the world’s largest cryptocurrency exchange, recorded net inflows of nearly 6,000 BTC between July 12 and July 14. This activity reversed a period of predominantly neutral or negative netflows. The sudden influx alongside the recent price rally points to potential arbitrage activity, derivative hedging, or preparations for large-scale transactions rather than outright panic selling.
Considering all these factors together, the uptick in miner activity and increased exchange deposits mean that while some market participants are realizing gains, others may be positioning for continued price action.
Amid these miner outflows and Binance inflows, Glassnode recorded one of the year’s largest profit-taking days.
Bitcoin Logs One of Its Largest Profit-Taking Days
According to the blockchain intelligence platform’s findings, Bitcoin investors collectively realized $3.5 billion in profits over the past 24 hours.
This is one of the largest profit-taking days for BTC this year. Interestingly, long-term holders accounted for approximately $1.96 billion, or 56% of the realized gains, while short-term holders captured around $1.54 billion and accounted for the rest.
The significant wave of profit realization, led predominantly by long-term holders, demonstrated how seasoned investors are seizing the opportunity to lock in gains as Bitcoin hit a fresh peak while still allowing room for fresh capital to enter.
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