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Why Twitter Bots Can Be Detrimental for Crypto Marketing Strategies

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Social media is undeniably integral to the promotion and success of cryptocurrencies. One proven instrumental platform is Twitter.

Still, amid all its utility lurks a darker truth – the presence of Twitter bots and their potential to upend crypto marketing strategies.

Research indicates a significant correlation between a crypto’s social media engagement and its returns. Engagement, measured through various factors from likes and retweets to the time of a currency’s creation, suggests how an online audience responds to a crypto asset.

However, a skewed engagement coefficient could lead to misguided investment decisions.

One alarming revelation from the study of cryptos and their social media engagement is the influence of Twitter bots. These automated accounts, constituting between 9% and 15% of active Twitter users, can inflate the perceived popularity of a cryptocurrency.

These bots often generate an illusion of widespread excitement, a tactic familiar in pump-and-dump schemes. Consequently, artificial inflation can drive engagement coefficients unusually high, misleading investors and distorting marketing strategies.

Fake Engagement Proves Costly

Cryptocurrencies with extremely high engagement coefficients have been found to yield lower returns.

For instance, Krypto achieved impressive returns of up to 49% after two months. Then, it experienced a drastic dip to negative returns. The engagement coefficient for Krypto was almost an order of magnitude larger than other cryptos, suggesting possible bot interference.

The study also analyzed the prevalence of bot activity in crypto discussions using a tool called Botometer. This algorithm calculates the probability of a Twitter account being a bot. Higher mean bot probabilities were associated with lower-performance cryptocurrencies.

Latte, a DeFi cryptocurrency, had the highest mean bot probability and saw a 95% price decrease within three months.

A Cautionary Tale for Investors

The research suggests potential caution when a cryptocurrency has an engagement coefficient exceeding 10−3, where manipulation might be suspected. Investment strategies based on this data have also shown that the engagement coefficient could be useful in selecting cryptocurrencies with short-term high returns.

However, this approach may not be optimal for those aiming at long-term growth.

Returns over the span of a year were negative for investments, and there was not a significant difference in returns regarding the feature threshold when the returns were negative.

This suggests long-term returns are less dependent on social media features than short-term ones.

Crypto Marketers Must Take Note

So, where does this leave your crypto marketing strategy? The research suggests vigilance. While social media is a powerful tool, it is crucial to understand that not all engagement is beneficial.

Twitter can harm the overall credibility of a cryptocurrency’s marketing efforts. If a coin’s apparent popularity is revealed to be driven by bots rather than genuine engagement, it can undermine the brand identity and trust in the project itself and its team.

Twitter bots can distort perceptions, potentially leading to a volatile and uncertain investment climate. For stable, long-term growth, a balanced marketing approach that includes, but does not solely rely on, social media engagement is advised.

It is not just about the numbers, but the genuine human interest with a loyal community and activity behind those numbers that truly matter in a successful crypto marketing strategy.

Cryptocurrency

UFC Legend Conor McGregor Wants a Bitcoin Strategic Reserve in Ireland

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Conor McGregor, the 36-year-old UFC legend with 22 wins and 6 losses, has urged his homeland to become a crypto hub by implementing a digital asset reserve.

He asserted that crypto in its origin was “founded to give power back to the people,” and noted that he will co-host a Twitter (X) space to “talk about what I want to see changed.”

While he spoke about both crypto and Bitcoin in terms of Irish reserve, many of the comments below his original post urged him and his country to focus only on the largest digital asset.

Anthony Pompliano was among the first to pick up McGregor’s call for a Bitcoin Strategic Reserve in Ireland and, expectedly, praised the move.

The notion of countries adopting BTC as a strategic reserve asset has been talked about for years within the community. However, it was just a distant dream until very recently.

The idea is that bitcoin has similar qualities like gold, and the yellow metal used to back numerous fiat currencies and is still held en mass by numerous central banks. So, why not BTC, right?

Well, the critics have argued for the past few years that bitcoin is too young and volatile and hasn’t matured yet to be in such a responsible position. After the US elections, though, the tides have turned.

Current US President Donald Trump has dabbled with the idea of establishing a Bitcoin Strategic Reserve in the country, and there are multiple discussions on the matter among different countries. Although it still feels too early, as most are just that – discussions or blatant rejections – it could be considered as a move in the right direction. It has to start from somewhere, right?

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Ripple’s Price Underperforms, But Here’s Some Really Good News for XRP

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TL;DR

  • Ripple Labs received some good news this past week from the SEC, but the native token hasn’t really picked up the pace, unlike many of its rivals.
  • Now, though, analysts tend to believe that the asset is due for some big gains.

The broader crypto market was revived in the past week as bitcoin finally broke above $100,000 and tapped a new multi-month peak at over $104,000. Many altcoins, such as DOGE, SOL, and HYPE, posted impressive gains, and so did ETH. In fact, Ethereum’s weekly increase stands at over 31%.

At the same time, XRP is also in the green, of course, but its weekly surge stands at just over 9%. On a monthly scale, it has added 21% (impressive, yes) but nowhere near as notable as ETH’s 54% surge or even BTC’s 28% jump.

What’s even more surprising is that the SEC officially filed for a settlement in the legal case against Ripple Labs and wants just a $50 million penalty payment, which is a fraction of the $2 billion it initially asked for.

Nevertheless, XRP still managed to break through an important resistance set at $2.26 and closed well above it on the daily. The short-term target for the asset is at $2.6, said Ali Martinez, who posted an update today with even more good news for XRP’s future price performance.

The analyst with over 137,000 followers on X said the SuperTrend Indicator had just flashed a buy signal for XRP.

Chad Steingraber found some similarities between the current market structure and the events that transpired in January. At the time, XRP’s Open Interest soared to almost $5 billion, and its price skyrocketed from $2.3 to roughly $3.4 within a week. Now, the Open Interest is close to those levels.

BitGuru noted that XRP had broken out of a double bottom and is “riding a strong uptrend with higher highs.” If it manages to stay above $2.23, which is far below the current price tag of $2.4, it could experience another bullish leg up, they added.

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DOGE Explodes by 35% in 2 days But Is That Just the Start?

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TL;DR

  • Meme coin season seems to be returning as numerous representatives of that niche have recorded massive gains, including their leader.
  • DOGE’s price has soared by double-digit on a daily, weekly, and monthly scale, but analysts seem to be aligned in thinking that this is just the start.

Recall that DOGE’s price had tumbled to a multi-month low of $0.13 just several weeks back, during the darkest hours of the Trade War between the US and essentially the rest of the world. As the global macro conditions improved, though, so did the crypto market, and Dogecoin has been among the frontrunners of gains.

Fast forward to May 8, the OG meme coin’s price stood at around $0.17. In just a short 48-hour period, its price skyrocketed by 35% to its highest levels since early March of $0.23.

Popular crypto analysts quickly picked up the move and outlined even more bullish price targets for the largest meme coin. Ali Martinez was among the more modest ones, envisioning a price surge to $0.27 as DOGE has rebounded “strongly from its ascending support trendline.”

Satoshi Flipper was even more bullish, indicating that DOGE’s price against the dollar is “ripping” and their chart predicts a price surge toward $0.4.

Cephii told their almost 80,000 followers on X that Dogecoin will have a new floor price because of the ETFs that they believe have a “high likelihood of being approved.” They advised people to hold and continue buying if the price slips to $0.19 once again.

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