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On Monday, Jefferies maintained a Buy rating on China Resources Beer Holdings Co Ltd. (291:HK) (OTC: CRHKY) and slightly increased the stock price target to HK$44.67 from the previous HK$44.50. The firm’s adjustment reflects modest earnings revisions and confidence in the company’s strategic direction.

China Resources Beer is embarking on its third three-year plan, emphasizing a premiumization strategy for its brewery operations.

The company aims to dominate the RMB12-15 price segment with its Heineken (AS:) brand. In addition, for its baijiu business, China Resources Beer is committed to achieving RMB10 billion in sales within the next three to five years. This goal will be pursued through a dual-brand strategy, retail price control, and a focus on five key provinces.

The marginal increase in the stock price target to HK$44.67 is attributed to revisions in earnings expectations. Jefferies’ analyst notes that the company’s strategic efforts are well-aligned with its aspirations to lead in its selected market segments.

China Resources Beer’s dedication to its premiumization approach and the baijiu business’s targeted growth plan are key components of the company’s ongoing efforts to enhance its position in the market. The firm’s approach to controlling the retail price and concentrating on strategic provincial markets is expected to contribute to achieving its sales objectives.

Investors have been provided with the updated price target as a reflection of the company’s potential trajectory based on its current strategies and market initiatives. The maintained Buy rating indicates a positive outlook on the stock’s future performance.

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