Soho House & Co Inc (Ticker: SHC) has released its financial results for the first quarter of 2024, showcasing a positive trajectory with year-on-year growth in membership and revenues. The company added over 4,000 new members, and total revenues increased by 3% to $263 million, primarily driven by a 20% increase in recurring membership revenues. Adjusted EBITDA for the quarter stood at $19.3 million, surpassing market expectations. Soho House is reinforcing its commitment to member value and operational excellence, with significant investments in its existing and new locations.

Key Takeaways

• Soho House added over 4,000 new members in the quarter.
• Revenues rose to $263 million, a 3% increase, with membership revenues up by 20%.
• Adjusted EBITDA reached $19.3 million, exceeding market expectations.
• $145 million in cash and cash equivalents, with net debt at $664 million.
• The company reaffirmed its full-year guidance, expecting higher EBITDA in subsequent quarters.
• Focus on enhancing member experience with new menus, wellness facilities, and new houses.
• Member satisfaction has improved, especially in North America.
• Soho Friends membership de-emphasized, with a strategic shift towards core Soho House members.
• A special committee is exploring strategic transactions, with announcements pending developments.

Company Outlook

• Soho House is confident in its yearly guidance and projects increased EBITDA in the coming quarters.
• The company’s growth strategy includes enhancing the value of membership and continuous operational improvements.

Bearish Highlights

• There has been a noted decrease in member spending, although this has shown improvement as the year progresses.
• A decline in Soho Friends membership was observed due to a strategic shift in focus.

Bullish Highlights

• The company has successfully opened 25 new houses in the last 4-5 years, with these locations performing well.
• Opportunities for further expansion in both existing and new markets are being pursued.

Misses

• Despite the overall growth, the company experienced a decrease in spending per member.
• The de-emphasis on Soho Friends membership indicates a narrowing of the company’s market approach.

Q&A Highlights

• Executives emphasized the improved satisfaction scores among members, particularly in North America.
• The company’s pricing strategy remains stable, focusing on delivering superior member experiences.
• A special committee is considering strategic transactions, and updates will be provided as necessary.

Soho House’s first-quarter performance in 2024 reflects a company that is expanding its reach while staying true to its core mission of providing exceptional value to its members. With a solid growth strategy and a focus on operational excellence, Soho House is positioning itself to capitalize on the opportunities within the hospitality and membership club industry. As the company continues to navigate through the year, its strategic decisions and investments in member experience will be critical to sustaining its growth trajectory.

InvestingPro Insights

Soho House & Co Inc (SHC) has demonstrated a robust growth in membership and revenues, which is further supported by some noteworthy financial data and analyst insights from InvestingPro. Here are some key metrics and tips that shed light on the company’s financial health and market position:

InvestingPro Data:

• The company has a market capitalization of approximately $1.03 billion, reflecting significant investor interest in its business model.

• SHC’s gross profit margin for the last twelve months as of Q4 2023 stands at an impressive 62.29%, indicating strong operational efficiency.

• Despite the positive revenue growth of 16.83% over the last twelve months, the company’s price performance has been under pressure with a Year-To-Date price total return of -27.95%.

InvestingPro Tips:

• SHC operates with a significant debt burden, which is an important consideration for investors looking at the company’s long-term financial sustainability.

• Analysts are not expecting SHC to be profitable this year, which aligns with the company’s non-profitability over the last twelve months.

These InvestingPro Tips are part of a larger set of analytics available to subscribers. For those interested in gaining a deeper understanding of Soho House’s financials and market potential, there are additional tips listed on InvestingPro. Use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

The insights provided here, particularly the high gross profit margins, are in line with the company’s focus on operational excellence mentioned in the article. The concern over profitability and debt, however, presents a more nuanced picture of the company’s financial state, which readers may find valuable when considering the company’s future prospects.

Full transcript – Membership Collective Group (SHCO) Q1 2024:

Operator: Good morning. My name is Audra and I will be your conference operator today. At this time, I would like to welcome everyone to the Soho House & Co Inc First Quarter 2024 Results Conference Call. Today’s conference is being recorded. [Operator Instructions] At this time, I would like to turn the conference over to Thomas Allen, Chief Financial Officer. Please go ahead.

Thomas Allen: Thank you for joining us today to discuss Soho House & Co’s first quarter financial results. My name is Thomas Allen. I am the Chief Financial Officer. I am here with Andrew Carnie, our CEO. Today’s discussion contains forward-looking statements that represent our beliefs or expectations about future events. All forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Some of the factors that may cause such differences are described in our SEC filings. Any forward-looking statements represent our views only as of today and we assume no obligation to update any forward-looking statements if our views change. By now, you should have access to our Q1 earnings release, which can be found at sohohouseco.com in the News & Events section. Additionally, we have posted our Q1 presentation, which can be found in the News & Events section on our site. During the call, we also refer to certain non-GAAP financial measures. These non-GAAP measures should be considered in addition to and not as a substitute for or an isolation from our GAAP results. Reconciliations to the most comparable GAAP measures are available in today’s earnings press release. Now, let me hand it over to Andrew.

Andrew Carnie: Thanks, Thomas and hello everyone. I am going to start by talking through the quarter’s highlights, then provide an update on progress we’ve made against our strategic priorities. I’ll then hand over to Thomas to talk through the financial performance, give an update on our balance sheet, and our guidance before moving on to Q&A. It’s been a solid start to 2024 with year-on-year growth in membership and revenues as we continue to deliver against our strategic priorities. We welcomed more than 4,000 members in the quarter, growing to 198,000 Soho House members overall, a year-on-year increase of 17%, which leaves us well on track to meet our full year target. The vast majority of the growth in the quarter came from the 25 houses that we have opened since 2018. Total Soho House & Co membership was also up, growing 10% year-on-year. And our waitlist continued to grow, pushing through the 100,000 mark for the first time and ending the quarter at 102,000. That’s up from 99,000 in the fourth quarter and a 15% increase year-on-year, demonstrating the continuing strong appeal of our Soho House membership globally. Total revenues grew 3% year-on-year to $263 million, supported by continued growth in our recurring membership revenues, which were up 20% year-on-year and 5% up quarter-on-quarter. While overall revenue in the quarter was solid, in-house revenues were lower given macro conditions and in line with the commentary and guidance we gave you on our Q4 earnings. However, throughout the quarter, we saw sequentially stronger in-house revenue performance and that trend has continued into April, strengthening our confidence in the year ahead. Q1 adjusted EBITDA was ahead of market expectations at $19.3 million. As we move more into our seasonally stronger quarters, we expect EBITDA to be higher year-over-year for the remainder of the year. We continue to control costs well. And so I’ve raised the midpoint of our adjusted EBITDA guidance for the year and reiterated guidance for all of the metrics. We have made significant progress against our two strategic priorities in the first quarter and we will continue to focus on these areas: growing and enhancing the value of membership and delivering operational excellence to drive profitability and free cash flow, ensuring we deliver the best member experiences at the heart of what we do. We are improving service in our houses and we are seeing a positive impact with member satisfaction scores increasing quarter-over-quarter. We continue to execute on initiatives that make our member experience more personalized. We recently launched event recommendations on our app using reliable member data, which helped drive 6% higher event bookings in the quarter. We are continuing to invest in our existing houses, including carrying out refreshes at houses in London, L.A., and New York. Soho House is known for our rooftops and pools. Our members love to spend the warmer months there, which is why we recently re-launched the rooftop of White City House and we are about to do the same at Soho House Holloway in Los Angeles and Dunbar House in New York. We have continued to introduce new menus, restaurants, pop-ups and wellness facilities that have all been very well received. We recently announced that we are working towards opening a gym within 180 House in London later this year. Our new openings are growing from strength to strength. Soho House Portland has had a strong start since we opened in March and we have capitalized on 6 years in the city through our White City House’s membership by already adding more than 1,000 members. I am also really excited about the upcoming opening in Sunpower [ph] where we have seen high demand for membership of our first house in South America and follows a strong performance of our other house in Latin America, Soho House Mexico City, which opened last September. Turning to our second strategic priority, operational excellence. As you know, our strategy here is centered on three key areas: first, leveraging data and member insight to operate and scale efficiently; second, expanding in-house margins; and third, having operational discipline as we grow. We have made further progress over the quarter, again achieving positive cash flow from operating activities. Both in-house food and beverage margins improved year-over-year despite continued cost inflation. Over the quarter, we set ourselves to go further in this area by conducting a full review of our beverage range, which we expect to deliver even stronger profitability in the future. As part of improving service and becoming more efficient, we launched a new best-in-class HR system in the UK that will rollout globally. This will allow managers to spend more time with our members and our teams whilst also allowing to better manage their hours. Given the strength of our membership revenue, our house level margins continue to improve in the quarter. Now, let me pass over to Thomas to give you more detail on the numbers and our updated guidance.

Thomas Allen: Thanks, Andrew. Total revenues for the first quarter grew 3% year-on-year to $263 million. Membership revenues rose 20% year-on-year, while in-house and other revenues dropped 5% and 6%, respectively. House level contribution was up 6% year-on-year, with house level margins up to 25%. Other contribution was flat year-on-year both on an absolute and margin basis. Giving more detail on revenue, year-on-year revenues were up $8 million, driven by the increase in recurring membership revenues, which were 38% of total revenue in the quarter. Membership growth and pricing drove a $17 million increase in membership revenues. In-house revenues were down $6 million year-on-year to $110 million, while other revenues were $3 million lower at $53 million. Like-for-like in-house revenue for the quarter were down mid-single digits year-on-year. We outperformed the market in terms of footfall, but saw a lower sales per visit. This was partially driven by a shift away from alcohol sales in the quarter, most notably in January. RevPAR declined 3% in the quarter with occupancy up slightly offset by lower ADR. U.S. leisure RevPAR was estimated to be down approximately 4% in the quarter, so our performance follows that trend. It’s also worth noting that our first quarter RevPAR is still up 24% versus the same period in 2019. On other revenues, we saw growth of our Soho House and SOHO Works year-on-year, offset by lower sales in our stand-alone restaurants and townhouses and reduced design and development fees. Our first quarter adjusted EBITDA was $19.3 million slightly lower year-over-year. Higher house level contribution was more than offset by higher run rate G&A expenses, partially driven by our recent and upcoming growth in new markets. We expect EBITDA to grow again as revenue has accelerated, and we move into seasonally higher revenue quarters. Now discussing our balance sheet. We ended the quarter with $145 million of cash and cash equivalents and $664 million of net debt. We had positive cash flow from operating activities again in the quarter, our fourth quarter in a row and a $20 million improvement from first quarter 2023. This was helped by having $6 million of positive working capital. However, our cash position fell $19 million quarter-over-quarter. Two key things to point out here. First, this is typically our seasonally lowest quarter in terms of cash flow from operations, and we would expect it to ramp up meaningfully in the next three quarters. And second, we had higher CapEx in the quarter given the recent opening of Portland and upcoming Sao Paulo and Scorpios properties. We continue to expect $90 million to $100 million of CapEx this year. We ended the quarter at roughly 5x net debt to EBITDA, down from approximately 7x at the end of the first quarter 2023. Moving to guidance. Given good cost controls, we are raising the low end of our EBITDA guidance with a range now at $157 million to $165 million from $155 million to $165 million. We last gave guidance roughly 8 weeks ago, so we are reaffirming guidance on the rest of our metrics. I won’t run through each of them in detail, but I think it’s just worth reiterating the sequential improvement we’ve seen in in-house revenue over the course of the first quarter and into April.

Andrew Carnie: Thanks, Thomas. Today, we published our 2023 ESG report, which shows the progress Soho House is making in these areas. Two key highlights I’d like to mention, a unique sustainability measure where we are recycling out of use to produce paper for our houses. In terms of social impact, we’re proud to have now supported more than 2,000 people through our creative access programs, Soho membership and Soho fellowship, which helps move barriers for creators on lower social economic and underrepresented backgrounds. In closing, it’s been a solid quarter for the business with strong demand in membership and high growth in membership revenues. Meanwhile, our operational excellence initiatives continue to support profitability and adjusted EBITDA was ahead of market expectations. We remain focused on delivering for our members and further driving membership value. We remain as confident as ever in the growth opportunities ahead for the business. I would like to thank all our teams globally and our members for their continued support and loyalty. With that, we will now open up to questions. Operator, we can take the first question, please. As a reminder, you can either ask your questions over the phone or submit them over the webcast.

Operator: Thank you. [Operator Instructions] We’ll take our first question from Shaun Kelley at Bank of America.

Shaun Kelley: Hi, good morning, everyone. Thank you for taking my questions. Andrew or Thomas, just hoping we could talk a little bit more about the consumer here for many of us who’ve covered stocks throughout this earnings season, I feel like we’ve had a meaningful amount of mixed signals out there. And obviously, you have your own lens and a lot of market specific details. So you gave us a couple of clues here. It sounded like footfall was up, but spending was down, but obviously, Thomas, you mentioned a couple of times the improvement through the quarter. So can you help us break that down just a little further in terms of behavior? And if you were to strip out kind of dry January plus weather, just kind of how would you encapsulate the health of the consumer right now?

Thomas Allen: Hi, Shaun, so yes, I mean, we’re seeing a similar picture of what you’ve been hearing from other folks. The first thing is because we’re a membership club, we’re pleased to see our members consistently using our houses. So that’s why our footfall trends are better than what you’ve been hearing or seeing across the general markets, that’s a real positive for us. What we’ve seen is when members come in, they’re just spending a little bit less, a little bit more cautiously. We’ve talked on the last call, I think, about dry January. The good news is that we have definitely been seeing it get better sequentially throughout the year. I don’t want to talk about whether it’s all about what we can do with our members. And the trend is improving, especially through March and April and into May. The good news is that, obviously, we’re protected differently than other folks that we have revenues coming in from membership. So that’s why we can still post a total revenue growth for the quarter. But we are more confident than we were when we last talked to you about 8 weeks ago.

Shaun Kelley: Great. Thanks for that. And then just any geographic differences or callouts we’ve seen kind of the same. I mean there’s been some areas that have been weaker than others. But obviously, you have a couple of markets that are particularly important. So just anything in London or any differences in the European consumer versus – the European member versus the American side here either be spending or traffic patterns that are notable?

Andrew Carnie: The short answer is no. We haven’t seen – it’s all very similar across every single region from Asia to America to Europe to the UK. Both at the beginning of the year and what we’re seeing substantially getting better. So it’s pretty consistent, Shaun.

Shaun Kelley: Thank you very much.

Operator: Next, we will move to George Kelly at ROTH MKM.

George Kelly: Hey everyone. Thanks for taking my questions. So, maybe if I could start with just a kind of follow-up from that first question. I was curious if you could give any more detail or quantification just around the improvement that you saw in in-house spending. I don’t know if you could contrast what the growth kind of looked like in April versus January. That would be helpful.

Thomas Allen: Hi George. Sure. So, look, if you think about overall, our growth was down mid-single digits. Like-for-like in the quarter, I would say January was down high-single digits, February was down middle-single digits and then March and April have improved to down low-single digits.

George Kelly: Okay. Thank you. That’s helpful. And then second question for me. You referenced these member surveys that you have done. And I am curious given the spending weakness that you have seen, I know some of it’s out of your control. But is there anything that sort of jumps out in the surveys that you are working to address?

Andrew Carnie: Good question. Not really. We – I think you are right, it is out of control spending right now. I mean it’s across the whole globe. We are continuing to focus on our member improvement plans, which we have referenced time and time again on the earnings calls, which is focusing on improving the member experience in the houses. So, none of the surveys are saying anything. They are generally very positive, and we are just focused on improving the member experience.

George Kelly: Okay. Understood. I will hop back in the queue. Thank you.

Operator: We will take our next question from Sharon Zackfia at William Blair.

Sharon Zackfia: Hi. Thank you for taking the question. Just curious on the member satisfaction scores, I think you alluded to them improving. Is that a global improvement you are seeing, or is there any region that you are seeing more pronounced improvement? And if so, what would you attribute that to?

Andrew Carnie: Yes. So, we obviously measure it on a weekly basis globally through the feedback directly from the app when a member finishes eating with this or drinking with this. So, that’s a very consistent way of measuring our performance, especially on atmosphere in the house, service, the food and beverage that we provide. We have seen most markedly an improvement in North America. Now if you remember, we changed leadership there six months ago, which we talked about in the previous earnings call, and we had a whole heap of improvement initiatives in North America. We are definitely seeing that region perform a lot better. But most importantly, our members are telling us we are doing a better job.

Sharon Zackfia: Thanks for that. And then on Soho Friends, is the continued decline in that membership base is not just a idea of deemphasizing of Soho Friends, or is there something else we should think about there?

Andrew Carnie: Sharon, I think you answered your own question there. So, it is a de-emphasis on Soho Friends. We want to continue to support the people who want to be Soho Friends, but that’s something that we used to invest a lot in. We used to have friends studios. We found that a better way to run the company was to really focus on the core Soho House member, while still providing attractive opportunity with friends. And so that’s why we are seeing the natural declines there.

Sharon Zackfia: Thank you.

Operator: [Operator Instructions] We will go next to Steven Zaccone at Citi.

Steven Zaccone: Great. Thanks. Thanks for taking my question. I wanted to ask about the maturity of some of the new houses you have opened. It sounds like it’s progressing well. Are there still regions or houses where you see opportunity to drive improved house level contribution? It would be helpful to hear you talk through that.

Andrew Carnie: Hi. Great question. So, if you think we have opened 25 houses in the past 4 years or 5 years, they all continue to progress at the maturation curve, and they will continue to have more opportunity. We are really pleased with some of the newer markets that we have gone into, in particular, at Mexico City, in particular, Portland, Austin, Nashville. We are super excited about Sao Paulo, so all of them are performing in line with our expectations. And to answer your second part of the question, is there more opportunity, for sure. There is more opportunity to open more houses in North America, in existing markets and new and also to grow in other regions.

Steven Zaccone: Okay. Got it. And then my follow-up question was just on pricing. So, how are you thinking about membership pricing over the next couple of years? I think this year you have made a slight modification, right, taking price increases down a bit for existing members. Should we expect that’s the trend going forward? So, like new members are going to probably pay a higher price per year increase and existing members are probably going to continue at this lower level. Thank you.

Andrew Carnie: Yes. I think I have said this before. We are focused on delivering the best member experience. I feel really good about our pricing is. It’s the biggest – where we find the biggest opportunity is around driving efficiencies in the back end. So, we are very comfortable with our pricing at the moment.

Steven Zaccone: Okay. Last one, if I could just squeeze one in. Is there any update at all to the possibility of considering strategic alternatives? Don’t sound like you have made any comments here, but just curious since there were some comments the last time, and there was a letter put out. Just is there anything you can share at this time?

Thomas Allen: Hi George. So, as you know, last fall, the Board set up a special committee of independent members of the Board to assess certain strategic transactions. The company will make an announcement if and when there is something to announce.

Steven Zaccone: Okay. Thanks very much.

Thomas Allen: I called you Geroge, that was Steve, sorry.

Operator: And this does conclude today’s conference call. We thank you for your participation. You may now disconnect.

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