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The Disruptive Influence of Blockchain Technology on Digital Marketing

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The role of blockchain in revolutionizing the digital marketing space is an indisputable reality. It dramatically alters how marketers, advertisers, and brands engage with their audiences.

Here’s why digital marketing will never be the same again after the introduction of blockchain technology.

What Sets Blockchain Apart from Traditional Databases

The transparency and immutability of the data blockchain records are its most compelling selling points.

Multiple independent parties hold data in a blockchain, making the information more verifiable and fostering trust and credibility. When an entry goes into a blockchain, it becomes irreversible, securing the sanctity and permanence of the information.

There are multiple ways blockchain technology is carving out a new landscape in digital marketing.

Blockchain technology can significantly improve keyword tracking, making it more transparent and accurate.

In the current scheme of things, Google results are often unique to individuals, depending on their location and device. When integrating blockchain into the search system, the system records each page’s ranking data on the blockchain along with relevant location and device usage data.

This data granularity can offer marketers unparalleled insights into their performance across different regions and devices.

How Blockchain Can Help Improve Lead Generation

Blockchain also empowers marketers to improve the quality of leads.

In the current marketing data collection model, the draw of data from myriad sources often results in inconsistencies. Decentralized blockchain transactions drive marketers to tap directly into the consumer, their most valuable resource.

A notable example is Brave’s browser, which uses its Basic Attention Tokens (BAT) to directly remunerate users for viewing ads. This approach promotes a model where users volunteer data instead of companies extracting it. It paves the way for more genuine and effective targeting.

Ad fraud, an incessant plague in the advertising industry, can be mitigated by blockchain. Verasity’s VeraViews tool utilizes blockchain to distinguish between genuine and fraudulent views. It promises advertisers that they will only pay for valid views.

This level of scrutiny and accountability can potentially save billions that are otherwise lost to ad fraud.

Transparency But Lack of Mainstream Adoption

Blockchain technology provides unparalleled transparency that resonates strongly with the values of Gen Z and millennial consumers.

It can publicize every step of a product’s journey, from its origin to the consumer’s hands. It can also establish an undeniable record of a brand’s commitment to ethical and environmental standards. Hence, enabling consumers to make informed decisions.

But, while the promises are exciting, the reality of blockchain adoption by digital marketing giants is murky.

Tech behemoths like Google and Facebook have built colossal demographic databases and advertising platforms that drive significant value for them. The adoption of blockchain, which would necessitate surrendering control over these proprietary resources, is yet to present an overwhelmingly compelling business case.

While large social media platforms have been reluctant to adopt blockchain, the technology has found some success with third-party ad-selling platforms. The model, similar to Google AdSense, benefits from blockchain’s capabilities in reducing click fraud and ensuring fair remuneration for publishers.

The Future of Digital Marketing Is Blockchain

Not all attempts to integrate blockchain into the digital landscape have succeeded. Several blockchain social media companies have struggled to gain a substantial user base and traction. As things stand, the network effect, enjoyed by leading non-blockchain platforms, continues to be a significant barrier for these newcomers.

It is essential to note that blockchain is not a panacea for all challenges plaguing digital marketing. The technology is still maturing, and its integration into various marketing models is being refined.

Yet, the potential it holds is too substantial to be dismissed. It is not about whether blockchain will alter the face of digital marketing – it is about when and how profoundly it will.

Ultimately, the intersection of blockchain and digital marketing heralds an era of accountability and transparency, fostering relationships based on trust between brands, marketers, and consumers.

As the technology evolves, it has the potential to democratize the digital marketing landscape by shifting power away from centralized platforms to individual users.

Cryptocurrency

Why Is the Cardano (ADA) Price Up by 16% Today?

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TL;DR

  • Cardano (ADA) made a strong comeback, soaring to a 14-week high after a double-digit daily surge.
  • The generally bullish market, among other reasons, has potentially fueled the asset’s rise.

Returning to the Top 10 Club

Cardano (ADA) experienced a notable resurgence in the past 24 hours, with its price jumping by approximately 20% at one point. It briefly exceeded $0.44, the highest level observed since July.

Currently, ADA trades at around $0.43, while its market capitalization is well above $15 billion. This means that the asset flipped Tron (TRX) to become the 10th-biggest in the entire crypto sector.

ADA Price
ADA Price, Source: CoinGecko

One potential factor fueling ADA’s impressive rally could be the market’s overall bullish environment. Most leading cryptocurrencies have been making gains since Donald Trump’s victory in the US presidential elections. Bitcoin (BTC), for instance, tapped a new all-time high of over $76,800.

Another element possibly contributing to the sector’s revival is the Federal Reserve’s decision to cut interest rates by 0.25%. Such a move makes money-borrowing cheaper and could increase the interest in risk-on assets like cryptocurrencies.

ADA’s double-digit price increase coincides with several on-chain indicators that flash bullish signals. The “In the Money” metric, which measures the change in the number of Cardano investors currently sitting on paper profits, is up by 13%. As of the moment, 36% of the token’s holders are in the green, while 58% remain underwater. 

In August this year, the percentage of profitable ADA investors dropped to almost 0%. Back then, the the asset’s valuation plunged below $0.30.

Last but not least, we will focus on the large transaction volume (where each on-chain ADA transaction exceeds $100,000). The figure reached $8.5 billion on November 8, representing a 13% spike in 24 hours. 

Is FOMO Coming Soon?

The market intelligence platform Santiment noted ADA’s pump, suggesting that “some retail FOMO” might follow next.

“This has been a long time coming for the patient ADA community,” the entity added.

Fear of Missing Out is a psychological phenomenon where people feel anxious to take action because they worry about missing an opportunity that others are currently experiencing.

As more investors rush to hop on the bandwagon, the asset’s value can explode. Each jump makes more people worry about missing potential gains, fueling additional demand.

With FOMO-driven buying, though, prices can fluctuate wildly. The volatility is often heightened as some early investors start to take profits, causing mini-sell-offs. This can turn into a cycle of panic selling, triggering substantial dips. 

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Elizzarda Now Supports Solana Deposits and Withdrawals, Expanding Cryptocurrency Options for Players

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[PRESS RELEASE – Nicosia, Cyprus, November 7th, 2024]

Elizzarda announced the addition of the Solana (SOL) cryptocurrency to the list of available payment options. Players can now use Solana to access a variety of games on Elizzarda. Special promotions related to the use of Solana will also be launched soon, bringing additional benefits to players.

Advantages of Solana for Elizzarda Players

Solana is one of the fastest and most accessible cryptocurrency networks, ideal for frequent and responsive transactions. With the introduction of Solana support, Elizzarda players will benefit from:

• Speed of transactions: Solana allows deposits and withdrawals to be processed instantly, giving players quick access to their money.

• Low fees: Solana is known for having some of the lowest transaction fees in the cryptocurrency world, which benefits players who can keep a large portion of their potential winnings.

• Security: Solana’s built-in blockchain technology ensures a high level of privacy and transaction transparency.

Elizzarda is always focused on the convenience and security of its users, and the integration of Solana reinforces these principles by providing even more reliable and affordable payment solutions.

Comment from Elizzarda’s CEO

CEO Jacob Granholm commented on the importance of Solana’s support to the development of the platform: “Solana was added to Elizzarda because its speed and low fees perfectly match our players’ expectations. This is another step towards improving the gaming experience and providing our users with the most modern and flexible financial solutions”.

By supporting Solana alongside Bitcoin, Ethereum, and other cryptocurrencies, Elizzarda affirms its position and commitment to innovation in online gambling.

About Elizzarda

Elizzarda is a major online platform that prioritizes security, innovation, and user experience. Since its inception, Elizzarda has focused on offering a wide selection of games and slots from leading providers. The platform now supports transactions in several popular cryptocurrencies such as Bitcoin, Ethereum, USDT, and Solana, offering players flexibility in payment methods and a comfortable gaming environment.

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Here’s What May Happen to the Ripple v. SEC Case Under Trump’s Administration (US Lawyer)

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TL;DR

  • Lawyers suggest that the lawsuit might be resolved with a potential $125 million settlement if the SEC leadership changes.
  • One of them believes that a complete dismissal of the case is “unrealistic.”

A Possible Resolution Next Year?

The lawsuit between Ripple and the US Securities and Exchange Commission (SEC) dates back to 2020, when the watchdog accused the company and some of its executives of illegally raising more than $1.3 billion in an unregistered securities offering by selling XRP.

The case went through several ups and downs in the following years, with Ripple securing some vital (yet partial) court wins. In the summer of 2023, for example, Judge Torres ruled that the firm’s XRP sales to retail investors on crypto exchanges did not violate securities laws. Earlier this year, though, she determined that Ripple’s direct sales of its native token to institutional investors violated federal securities laws, thus fining the enterprise $125 million.

The firm seemed ready to pay the penalty, thus settling the lawsuit. However, the SEC prolonged it by appealing the aforementioned 2023 verdict. The regulator’s action means that the official resolution of the legal battle may occur in a few years. 

Nonetheless, Donald Trump’s victory in the US presidential elections could bring the end closer. At least, that is what the American attorney Jeremy Hogan assumed.

Trump promised to fire the SEC’s Chairman Gary Gensler on day one after taking the helm. While his inauguration is set for January 20, Hogan believes Gensler will step down before that day. 

He predicted that the new agency leader might dispose of all non-fraud crypto lawsuits the regulator has filed over the years. The recommendation is expected to be approved by the Commissioners since the division will be comprised of Republicans.

According to Hogan, such an outcome would result in the settlement of the Ripple v. SEC case for the previously ruled amount of $125 million. 

“It would be…awkward to settle for less than what was already awarded by a Court! The Coinbase and other cases in litigation will simply be dismissed. This will take some time. Not January, but perhaps before summer. That’s my call, and I’m sticking to it,” the lawyer concluded.

An Additional Opinion

Fred Rispolianother US attorney who has been following the updates surrounding the Ripple v. SEC legal tusslealso chipped in. He claimed that the election of Trump should be considered “good news” as it will lead to “extreme changes” at the agency. He thinks those amendments will come into effect in March or April next year. 

Contrary to Hogan, Rispoli believes dismissing the lawsuit is “unrealistic.” In his view, the $125 million penalty is the biggest win the SEC can gain. The attorney also predicted that the regulator’s new potential leadership will “recognize this whole case was idiotic and settle at that point.”

“This might include a reduction in the fine and an agreement that current sales of XRP by Ripple are sufficiently structured to not be investment contracts,” Rispoli added.

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